1. INNOVATION. We're in a Marathon not a Sprint. We need to support each other as we learn and let billions of small changes ease us away from fossil fuels & onto clean electricity. We need more experiments, lots more.
Drill Down for More Details: All about the me Network
Stop the Crazy! Let's Focus on the Problem, Action, and Results
We’re trapped in what’s called a Vicious Cycle. Our various perspectives on Climate Change - Denial, Unfounded Hope, Delay, Disempowerment, Delusion - fit the definition of Crazy, “to keep doing the same thing while expecting different results," In the end, we’re just not very good at quitting fossil fuels - its very difficult to unwind the foundation of 150 years of progress by moving away from fossil fuels in the next 30. It even sounds impossible. So the coal, oil and gas keep burning; CO2 keeps gathering in the atmosphere, airborne concentrations keep going up, and all that keeps making the world warmer. But we have to turn around and start down this difficult path, regardless of how overwhelming it all seems.
Houston, We have a Problem
The crazy stops when one acknowledges Reality, and that is "We have a Big Problem with no ready solution!" The continuing advance of Global Warming, and the failure to retire Fossil Fuels and adopt clean energy alternatives in time, put our our species on the path to distress at best, oblivion at worst - and nobody at the top seems able to pull us out of this vicious cycle! The evidence is plain: glaciers are melting and aerial concentrations of CO2 keep rising - my own lifetime tracks the rise from 310 to 404 ppm. You have to go back more than 100 centuries to see a rise this fast. We have front row seats to something awesome ... and terrible.
In a Nutshell: It’s Time
It’s time for a new approach to grow the market to pick up the pace of human adaptation to stop this tragedy before it goes any further. As a market services company, our primary strategy is a consumer platform – a social network and PROFILE tool - to enable easier consumer decisions on new Personal Energy products/services. We’ll provide market insights not yet available, new market data to feed data analytics engines and stimulate more rapid market growth. Harnessing the market in this way is the new approach we need.
Climate Change is Personal, So is the Solution
It's time to try something altogether different, it's time to harness the awesome power of our enormous appetite for energy. We have a dormant market waiting in the wings, so let's wake it up! We start with the idea that the only way to let go of Fossil Fuels at a sufficient level is to help the market to see energy in new ways, to seek something different and to make it much easier and attractive to transform personal energy habits. A billion people who decide to do something can dramatically change our situation. We believe it’s the only real option left and that its still an option that can work.
Introducing Personal Energy
The Personal Energy sector envisioned by Prsenl.com adopts the consumer terms for innovation and new value creation inspired by new business models pioneered over the last 35 years in PCs, Internet, iPhones, and Apps. As costs for clean electricity technology like LEDs, solar panels, and electric vehicles continue to fall, more rapid market penetration for new clean tech depends on more intensive market development. We can move the market forward by shifting the conversation away from cost and price to innovation and value.
The me Network Prototype
The target of this Kickstarter campaign is to finance the prototype of a network-based platform and mobile app supported by a rational framework. We will give energy consumers a free tool and methodology to understand new technology and the vital context to simplify market decisions based on unique personal values. This platform empowers individuals to come together, take action and make a difference. Our project enables individual consumers and companies to take control of their own energy destiny, then form viral, bottom up green armies of innovation.
How Each of Us Will Save All of Us – Follow A Common Formula
• Create a Personal Energy identity • Track energy use and carbon output • Set personal goals based on unique personal values and priorities • Make small change decisions initially • Make large change decisions when ready • Add tens, hundreds even thousands of ongoing small decisions • Evict carbon emissions, one lifestyle at a time
How Each of Us Will Save All of Us – Set a Significant 10-Year Reduction Goal
If everyone committed to an individual 50% reduction at the end of 10 years, we’d only need to average 6.7% reduction per year to get there. Each and everyone of us can do this if we decide to work together and just get started.
How Each of Us Will Save All of Us – Set Annual Reduction Goals
If everyone committed to a 10% year on year reduction over 10 years and followed through, we’d cut our carbon footprint by two-thirds. We’ll provide residential and commercial energy consumers a personal energy system - a mirror to help understand energy use, set goals and tailor a cleaner lifestyle.
Personal Changes Add Up
Whatever the individual's personal amount of change - each person's potential depends on budget, circumstance, motivation and desire - the critical success factors are the number of people changing and the level of persistence over years and decades.
A Common System Unites Us and Harnesses Innovation
Working together within a common system will help us to make change easier and easier. Innovation thrives on lots of different perspectives. We’ll stimulate and harness innovation by listening and learning together.
We appreciate any support you can provide to help us Kickstart this vision and Stop Climate Change at the Personal level.