Our journey began with a simple idea: life is too short to waste time on mundane tasks. We wanted to make the world a better place by eliminating simple, everyday habits so people could have more time to spend on things that really mattered.
In our quest, we found that the toothbrushing experience hadn’t changed in centuries. Invented in the 1400s, the modern toothbrush looks almost identical to the very first toothbrush ever invented. How had humans made no major advancements in something...
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