Share this project

Done

Share this project

Done
A design-oriented print magazine in the visual tradition of Kinfolk with the sassy attitude of BUST, focused on wedding content.
A design-oriented print magazine in the visual tradition of Kinfolk with the sassy attitude of BUST, focused on wedding content.
A design-oriented print magazine in the visual tradition of Kinfolk with the sassy attitude of BUST, focused on wedding content.
378 backers pledged $13,490 to help bring this project to life.

About

Catalyst Wedding Magazine project video thumbnail
Replay with sound
Play with
sound

Catalyst Wedding Magazine

$13,490

378

What is the mission of Catalyst Wedding Magazine?

Catalyst Wedding Magazine is a progressive wedding magazine that exists to increase representation in wedding media and to engage in critical dialogue about wedding traditions.  The magazine tells a different story by showing people of all shapes and colors in beautiful print along with some fantastic editorial content. 

 Tell us more!

Despite a surplus of typical wedding magazines, Catalyst stands as the only print publication offering an alternative, diverse view. Most bridal publications focus purely on the aesthetics and consumer aspects of weddings. Catalyst focuses instead on: 

• The process of planning a celebration of love and commitment while defying the pressure to design the Best Day of Your Life (TM). 

• Love stories of couples who care more about having a fabulous partnership than having a fabulous wedding. 

• Unique women-owned businesses that can enhance a couple’s wedding experience without overtaking it. 

• Exploring the constant redefinition of traditions. 

• Intersectional feminism as it relates to the wedding sphere. 

• Achievable DIY tutorials, quirky quizzes, & horoscopes, of course! 

The magazine will be sold in independent bridal shops, bookstores, design-based homegoods stores, and at the traveling indie bridal show, Toasted.  

 Whose idea was this?

Liz Susong (27, Washington, D.C.) & Carly Romeo (29, Richmond, VA)

Liz Susong, the owner of Mug of Love Weddings, is an Ohio native who feels at home in Colorado, and she currently resides in Washington, D.C.  She has taught college classes, facilitated creative writing workshops for incarcerated women, and has traveled to West Africa, New Zealand, and Europe.  She enjoys listening to her grandparents tell stories, encouraging her friends to be friends, and listening to her husband have entire conversations with their cats.

Carly Romeo is a (self-taught) feminist wedding photographer based in Richmond, VA. A true Libra, she has worked in social justice throughout her adulthood, including stints at Planned Parenthood and in Gloria Steinem's Office. She savors good vinyl records, anything cooked with love, and winning heated debates.

Photo by Betty Clicker
Photo by Betty Clicker

What’s the back-story?

Liz & Carly found a shortage of wedding resources that push back against the usual trappings of the industry.  They originally partnered as a wedding coordinator and photographer to plan a collaborative workshop for wedding professionals called {un}convention. Thirty progressive wedding vendors from across the East Coast registered, and they drank mimosas, shared critical feedback, collaboratively styled and shot a wedding, ate tons of delicious food, and enjoyed an after-party at a local craft brewery.  They had such an overwhelming response to their collective, nontraditional approach that they decided there was no better way to reach a national (even global) community of progressive creatives than through a print magazine.  The models and action in the video are from {un}convention, which is heading West to Fort Collins, CO in the fall! 

 Why Kickstarter?

Because we want to back away from the Wedding Industrial Complex, we are dedicated to limited space for ads in the magazine, which we are reserving primarily for small businesses that we believe in. While ad sales certainly help with production costs, we also have to cover the cost of printing the magazine ($8,800), shipping the magazine ($500-650), and paying our writers ($50-$100 per article), graphic designer ($750), and creative director (she’s a saint, and we owe her our first-borns). We have estimated our costs to be around $13,000. Crowdfunding is the most effective way to cover our printing costs and get volume one into the hands of our readers.  

Many thanks to our videographer, Reid Kerley!!!

Risks and challenges

Our content is ready to go, and we expect to have the magazine in our hands by May. However, there is always the risk that publishing could be delayed a week or two for unforeseen reasons.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $5 or more About $5

    Your name listed in the back of the magazine as a grassroots disruptor + eternal gratitude and all the good vibes.

    Less
    Estimated delivery
    16 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $15 or more About $15

    A copy of Volume One (plus previous rewards).

    Less
    Estimated delivery
    Ships to Only certain countries
    215 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $25 or more About $25

    A punk "Disrupter" patch by Guard n Flags (plus previous rewards).

    Less
    Estimated delivery
    Ships to Only certain countries
    69 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $50 or more About $50

    Make a statement and be credited for your quote on our grassroots graffiti page in the mag. Answer the question: "what change do you want to see in the wedding industry?" (plus previous rewards).

    Less
    Estimated delivery
    Ships to Only certain countries
    19 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $75 or more About $75

    Social media mention! Because what is a more personal way to say "thank you" than publicly on Facebook and Instagram!? (plus previous rewards)

    Less
    Estimated delivery
    Ships to Only certain countries
    16 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $100 or more About $100

    A custom screen-printed poster of the Mary Oliver quote "When it's over, I want to say: all my life I was a bride married to amazement.
    I was the bridegroom, taking the world into my arms" by Colorado calligrapher, Rebecca Caridad (plus previous rewards).

    Less
    Estimated delivery
    Ships to Only certain countries
    15 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $175 or more About $175

    Headshots or a 30-minute portrait session by Two Spoons Photography - local to DC/RVA (plus previous rewards).

    Less
    Estimated delivery
    Ships to Only certain countries
    11 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $250 or more About $250

    Five hours of branding consultation via Skype with the Creative Director (plus previous rewards).

    Less
    Estimated delivery
    Ships to Only certain countries
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (21 days)