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By 50CAN
$1,975 pledged of $1,500 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

Why we wrote The 50CAN Guide to Building Advocacy Campaigns

The 50CAN network has been building and running advocacy campaigns in communities across the country for years. But after searching far and wide, we’ve never found a book that we could give to advocates that would teach them what they need to know. So, we decided to create our own.

Inside the 50CAN Guide to Building Advocacy Campaigns
Inside the 50CAN Guide to Building Advocacy Campaigns

For the first time, we are bringing together all of our knowledge – with beautiful design – in one place that advocates can take with them on their journey. Over the past six months and after hundreds of meetings, we’ve created this book as a labor of love. Now we need your help to get it into the hands of hundreds of advocates all over the country.

The 50CAN Guidebook offers maps, templates and tools to create your own advocacy plans
The 50CAN Guidebook offers maps, templates and tools to create your own advocacy plans

This book is for anyone who is looking for a proven way to build an advocacy campaign, from novices to veterans. The approach is grounded in learning by doing, guiding you through the steps you need to create your own advocacy campaign. It also includes lots of blank spaces, templates and tools so that you can practice in real-time and come back to your ideas.

The 50CAN team shares more than 25 years of experience building advocacy campaigns to help you develop your own campaign
The 50CAN team shares more than 25 years of experience building advocacy campaigns to help you develop your own campaign

 How you can help support this project

Now that we've written the book, we need your help getting it out into the world. Donating to this Kickstarter funds books for every advocate in the 50CAN network—from parents in Charleston, South Carolina fighting for better schools for their kids to teachers in Honolulu, Hawaii developing innovative teaching solutions—and in every CAN state in between. It also helps us distribute the book to advocates who join our training programs and community engagement events. 

Now more than ever, we need citizen advocates who are working to make the world around them a better, more just place. Join us in building this movement together.

Risks and challenges

RISK: Can you translate the world of advocacy into a step-by-step guide to building campaigns at all levels, and for a variety of causes?

SOLUTION: Advocacy is a marathon, not a sprint. At 50CAN, we've been working on advocacy campaigns for years. We've studied the campaigns that worked and the campaigns that fell short, developed toolkits and trainings to get people to become citizen advocates in their own communities and listened to feedback from each and every partner. Together, we took this information and put it into an interactive field guide, one that teaches the tested methods of campaign development, and shared it with the public in this first-of-its-kind book. We hope you can use it to make change in your community!

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RISK: Can you raise enough money to distribute this book to advocates for free?

SOLUTION: That's where you come in. This Kickstarter campaign is designed to put the book in the hands of advocates in the 50CAN network—parents, teachers, students, faith leaders and community activists—who are working to bring a high-quality education to all kids, regardless of their address.

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RISK: What if you run out of copies to distribute for free to advocates?

SOLUTION: We would love to have this problem! We've done an initial print run of 2,000 books that we will distribute to advocates, training participants, partner organizations and individual purchasers on Amazon and the 50CAN website. Once we've distributed every last copy, we'll survey the remaining need for the books and develop a print run to fulfill the orders. We are also collaborating with partner organizations to develop a run of custom Guidebooks for different audiences. To talk about how we can develop more Guidebooks together, drop us a line at partnerships@50can.org.

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    Every gift counts as we get this book into the hands of advocates all around the country. Thank you for your support!

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    You are giving the gift of advocacy! Backing us at this level puts the 50CAN Guidebook into the hands of a citizen-advocate in our network. Thank you!

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    Give a little, get a little! Backing us at this amount gifts the 50CAN Guidebook to a citizen-advocate in the 50CAN network and gets you your very own signed copy of the book.

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    Double the giving, double the fun! Backing us at this level gifts two copies of the 50CAN Guidebook to advocates—because advocacy is way more fun with a friend! It also gets you your own signed, first-edition copy of the 50CAN Guidebook so that you can create change at home!

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    Class Treasurer

    Power to the people! Backing us at this level gets you 5 books for you to give to the advocates in your life or donate to advocates in the 50CAN network. In addition to stocking bookshelves with this handy-dandy guide, you'll also receive a 1 hour advocacy training party from a member of the 50CAN field staff, an advocate who has experience building advocacy campaigns from the ground up!

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    Class President

    Sponsor the next generation of change agents and citizen-advocates! Backing us at this level gifts the 50CAN Guidebook to a class of incoming advocates in a 50CAN training program. Your generosity will put the Guidebook into the hands of 10 advocates, free of charge. We'll also send you a signed, first-edition copy of the Guidebook for yourself, as well as a thank you card from the class of advocates you've supported and regular progress updates on their advocacy journeys.

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    Salutatorian

    You are ready to take things to the next level! Backing us at this level gets you a comprehensive advocacy training package: We'll send you 5 signed, first-edition copies of the 50CAN Guidebook, and then we'll provide a customized 2-hour training and strategy session for yourself and a fellow advocate from a member of the 50CAN leadership team. Together, you can craft a campaign plan, draw upon the combined 25 years of advocacy experience of our network experts and have a little fun. Backers in the D.C./Maryland/Virginia region will be invited to the 50CAN headquarters for their training and will have the option to join an additional staff gathering in the D.C. office. We love two things here at HQ: policy and pizza!

    Includes:
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    • An invitation for you & a friend to a 50CAN HQ gathering
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    Valedictorian

    Say it with us: participatory democracy is not a spectator sport! Backing us at this level puts you in the driver's seat for creating change at the local level. You'll receive the 2 customized training from a 50CAN executive as well as 5 first-edition, signed copies of the Guidebook, but you'll also get a chance to see change in action. We'll invite you (and cover the expenses) to the annual network-wide gathering—The CAN Summit—for a chance to develop your own campaign strategies, learn from experts in the field and in our host city. We'll also give you a special shoutout from the opening ceremonies of the event. We can't wait to see you there!

    Includes:
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