update on 12/13
as of 12/11 Lettres Mag got 100% funded! THANK YOU SO MUCH! this magazine is REALLY going to come to life and i'm so excited to launch it with you in real life with an event in NYC in the new year.
please continue to spread the word about this project. all additional funding goes to printing more copies of volume 1 to donate to libraries and stock in bookstores around the world - if you recommend shops/libraries to share this with, please email me (firstname.lastname@example.org)! i would love to print as many copies as possible, to keep the spirit of tangible love and storytelling alive in our digital world.
WELCOME TO LETTRES MAG
Lettres Mag is a print art magazine of 26 curated love letters from strangers and dreamers around the world. in a digital age of immediate texts and interruptive notifications, this collection shows what love looks like when we take the time to express our truest desires. letters in the magazine are addressed to family members, lovers, strangers, friends, to oneself. stories are expressed through words, photos, illustrations, collages, songs and more.
the collection represents 20 cities around the world and 5 languages (english, spanish, swedish, korean, italian). Lettres Mag shows love in other words. the works will manifest through an in-person launch event in NYC of love letter readings, writing and continued volumes collecting more letters from around the world.
HOW IT STARTED
i've been a professional social media strategist for 4 years, but above all, i'm a creative artist at heart. this march 2017, when i was laid off, i was uninspired by the job landscape and itched to make something deeply from my heart. so, with help, i decided to make my first ever print magazine.
i've been making pocket zines (DIY self-published magazines) every month through a zine club – these small handmade emblems of mine have reminded me i really am an artist and i can't forget my voice as i continue to work as a brand strategist online. through this printed art magazine, i wanted to rebalance my communication platforms to be less about the immediate, and mass-audience oriented online communication, and more about the intimate, one-to-one and sometimes time-consuming communication of letters, and to show everyone what love looks like offline.
STATE OF THE PROJECT
all 26 letter submissions have been finalized.
i'm currently evolving the design and layout of the magazine and working with a local printer in new york city. see what the mock up looks like in this preview video.
i'm also searching packaging/wrapping options to make the shipping experience tactile for you, too.
once the design is finalized (and project funded!), the magazine will go to print and be available to ship/purchase in early 2018. a launch reading event in NYC will bring volume 1 to a culmination and kickstart volume 2 as attendees are encourage to write new letters.
VOLUME 1 BOOK SPECIFICATIONS
the first volume will be:
- 8" x 10"
- full color 92 pages
- printed on 100lb mohawk superfine itone eggshell uncoated interior paper with a heavier cover
- there will be a few added tip ins and fun tactile surprises by Agnes
i'm looking to print 100+ copies with a local printer, and hope to stock the book in local bookstores, but i'm open to printing more copies depending on demand.
WHY WE NEED MORE LOVE LETTERS
i've noticed in my everyday communication, the flow of conversations is often focused on a shallow "how are you" and updates of our surface-level life events. but life is more than updates—it's full of feeling, questions, insecurity, unevents and revelations. writing down deeper feelings through love letters is both healing for the self and uplifting to others in a non-paper, digital-savvy world.
we need love letters to remember that we can all connect and have conversations in unexpected ways. anyone can write a love letter, everyone can tell a story, everyone can love and be loved – all it takes is the time to express it.
Lettres is about experiencing and feeling to the fullest. besides printing production costs of the magazine itself, funding also supports produce an in-person community event in NYC to bring love letter writers and appreciators together. there will be an intimate reading and an invitation to all attendees to write letters and share them to initiate dialogue. (sign up to join the community and rsvp)
HOW YOUR FUNDING WILL HELP
the funds support not just the printing of one magazine, but the beginnings of a new social community founded on the vulnerable, intentional communication through letters. i aspire to lead events, workshops and potentially an intimate social network that connects individuals through conversations via letters with the launch of this new magazine.
KICKSTARTER FUNDING BREAKDOWN:
+ local printing and production of at least 100 copies in full color (40%)
+ packaging and shipping magazines to anywhere in the world (20%)
+ production support to host a launch event that you are invited to (10%)
+ production support to begin a next volume of the magazine (10%)
+ Kickstarter processing fees (10%)
(the cost of printing one magazine is $25 + packaging & shipping is approx $10 + various fees. that's why the pre-order for one magazine comes to $45. all funds go towards volume 1 and 2 of the magazine and to host a launch event, not personal profit. there are no sponsors/ads.)
you can also support this project by sharing this kickstarter with any friends, lovers, dreamers, writers, creators you know!
WHO IS AGNES?
i'm a writer, artist and millennial based in new york city, telling stories through the mediums of photography and self portraiture, songwriting, zines and social media. my photos have been featured in local galleries in nyc. and professionally, i'm a social media storyteller having used social media for over 15 years to create and be a part of digital communities — but at the heart of it all, i'm an artist of connection, vulnerability and acceptance.
LETTRES' IS ALREADY CHANGING MY LIFE
curating these diverse letters teaching me how i define love as more than something shared only between two romantic lovers. designing this book has also taught me to embrace my artistry and dreams for creating tangible worlds. through creating this magazine i've already met book artists and creatives i admire and i'm excited to grow more as a book artist after volume 1.
i've collected visual inspiration for Lettres Mag on the streets of montreal and in unexpected cafes, restaurants, events to inspire the experience of this magazine. Lettres Mag is part of my self-realized mission as an artist, to empower my own creativity and empower others to express their own unique stories. Lettres Mag is about connecting us all through everyday art.
i hope this project inspires you and that you just might support lettres mag to come to life. i'd love for you to experience these love letters and hold them close (that can happen with the PRE-ORDER reward). you can also sign up for the newsletter for updates, an invite to the launch event.
WRITE ME A LETTER
in the coming weeks, i'll be doing a kickstarter live and instagram lives to answer any questions and show you how the magazine has evolved since march 2017. i'd love to hear from you with any questions, comments, or feelings you just want to share with me. you can email me at email@example.com, instagram/twitter @agnesonduty or whatsapp +1(425)301-9339.
monday 12/11 9pm EST, i'm hosting a kickstarter live reading some of my favorite letters of volume 1, going through my creative process, singing a song i wrote for Lettres, and more. please leave questions and comments for me here!
no matter what you do or don't do, i hope you'll write to someone you love today.
FREQUENTLY ASKED QUESTIONS
- why a print magazine, not digital?
i don't want this magazine to be bookmarked on a computer to be forgotten forever, or for you to get distracted by unexpected push notifications while reading these emotional letters. the experience of this book will be deep, engaging and intimate. i hope the magazine will be embraced by your hands and live in your home as an offline reminder that everyone has a story, everyone can love and be loved – we just need to express it.
- will there be another volume?
with your help, yes! i already have a vision for how the next one can be even more tactile and intimate than this first volume, so i hope i can keep bringing these ideas to life. i may need people to mail me their physical letters, so get your new and old love lettres ready for volume 2! <3
Risks and challenges
- this is my first time designing a magazine, and i really want it to feel special, uniquely beautiful – so although i've set a thorough project timeline for myself, designing may take more time than anticipated.
- the new year is one of the busiest times for printing production so this may cause delays in delivering the magazine.
- shipping internationally may cause delays or may even get lost, so i hope to have extra copies to send to backers who don't receive their package on the first try.
- (30 days)