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Tired of boring ties? Fenice Cravatte each tell a beautiful story with elegant motifs printed on finest silk. Every detail counts.
63 backers pledged $30,000 to help bring this project to life.

About

Fenice Cravatte - First silk tie collection - Made in Italy project video thumbnail
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$30,000

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A tie by Fenice Cravatte combines elegant design derived from either Egyptian mythology or modern themes.

The product: The idea behind Fenice Cravatte's first collection

“Fenice” stands for the mystic and ancient bird from Egyptian mythology. It is the symbol of the source of inspiration for this collection of ties. The ties are an accessory which stands out from short-lived fashion trends. The first collection incorporates elements from the long-lasting sophisticated culture of ancient Egypt. Furthermore a range of modern motifs complement Fenice Cravatte's heritage theme. To ensure the highest possible quality of the product, all ties are made in Italy.

Blue Cleopatra and Orange Papyrus worn by Tancredi and Maurizio
Blue Cleopatra and Orange Papyrus worn by Tancredi and Maurizio

Altogether this collection of Egyptian and modern motifs is an outstanding result: Merging light colours with pleasing repetition patterns set Fenice Cravatte apart from the competition. Every tie aspires to convey a fresh look and positive feel. Soon you can wear a tie with a modern touch as well as a story to tell! Take a look at our collection:

The Entire Collection
The Entire Collection

Michal Aidan designed the ties for Fenice Cravatte. Before joining the team she worked at the renowned fashion house of Etro. Michal draws her inspiration from the rich historical background of Egypt and created a truly innovative take on the symbols and items that are both ancient and yet so timeless in their elegance. 

Creative process: The making of a pattern

Here are our three entry level Kickstarter motifs for $90 each:

CD, Floppy Disk and Cloud, exclusive for Kickstarter
CD, Floppy Disk and Cloud, exclusive for Kickstarter

The manufacturing: Quality made in Italy

Great ideas deserve an excellent implementation. Therefore, all ties are made in Italy which is the seal of excellence for all silk luxury items. In order to secure the highest possible quality of our products, Fenice Cravatte partnered with a manufacturer that is regarded amongst the global leaders in the silk industry. All ties are produced by this family owned manufacturer located on the shores of lake Como in northern Italy. They are tailored three-fold and keep up to the highest standards. No compromises are made, no short cuts are taken to make sure the designs are brought to the silk screen in the brilliance they deserve.

Packaging: Attention to every detail
Packaging: Attention to every detail

The aim: Why Kickstart this?

The aim of the Fenice Cravatte project is to launch this first top quality silk tie collection designed by a young and talented designer. We also want to create summer jobs for young university graduates to work on all relevant areas during the project: design, marketing and production. As the job market is very tough especially in the Mediterranean region, this project is going to show that creativity can always create opportunities, no matter how dismal the surrounding circumstances are. However, to make this first collection a reality, we need you on board.

Orange Papyrus worn by Maurizio
Orange Papyrus worn by Maurizio

The team: Who’s aboard Fenice Cravatte?

In order to pull off the first collection we have assembled a team of six nationalities, each with different personality and background. If you want to take a closer look at who we are, check out the biographies on the right hand side.

Blue Cleopatra worn by Tancredi Cordero di Montezemolo
Blue Cleopatra worn by Tancredi Cordero di Montezemolo

Risks and challenges

In order to offer you our ties with the best quality possible, yet at these competitive prices, together, we need to reach an order size of at least 500 ties. Therefore the fund-raising minimum of 30,000 Dollars has to be reached or surpassed otherwise not one more tie will be produced. Let's do it!

We have done everything humanly possible to be ready for this, as you can see the ties are real and we have produced several prototypes, bought the labels, ordered the packaging. The only risk this project has, is that we do not convince you. So please do not hesitate to ask us any questions on the ties, the project, the team and once your thirst for knowledge is satisfied you become a backer!

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Support

  1. Select this reward

    Pledge $90 or more About $90

    ONE TIE FROM THE THREE KICKSTARTER MOTIFS OF THE FIRST COLLECTION:
    Get an attractive entry into the world of Fenice Cravatte. You receive a tie from the Kickstarter Collection as shown on the left hand side. Choose between a CD, floppy disk and cloud as motif (last one to be revealed). Your support means a lot to us!

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  2. Select this reward

    Pledge $115 or more About $115

    ONE TIE FROM THE ENTIRE FIRST COLLECTION:
    Welcome to Egypt! You receive one tie of your choice from the collection of Egyptian and modern motifs. As you see on the left hand side, anything is possible from Cleopatra to the Papyrus flower. It will be shipped to you in our unique packaging and wrapped in silk paper. Treat yourself or give it as gift!

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    Pledge $315 or more About $315

    THREE TIES FROM THE ENTIRE FIRST COLLECTION:
    The Phoenix smiles upon you! Choose any three ties from the collection. Thank you!

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  4. Select this reward

    Pledge $500 or more About $500

    FIVE TIES FROM THE ENTIRE FIRST COLLECTION:
    Ramses will make a favourable mention of you in the club of Gods! You will get to choose any five ties from the collection. So here on earth, you show that you are a connaisseur of unique neck apparel.

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  5. Select this reward

    Pledge $1,000 or more About $1,000

    SEVEN TIES FROM THE ENTIRE FIRST COLLECTION + INVITATION:
    You are a "Cravatte Aficionado"! You can choose any seven ties of the first collection and receive an invitation to the exclusive debut soiree in Europe. Your name may be printed on the programme, if you wish so.

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  6. Select this reward

    Pledge $5,000 or more About $5,000

    INDIVIDUAL PACKAGE:
    Based on your firms, organizations or families logo, shield or emblem a tie design in collaboration with our charming designer Michal Aidan is developed with you. The motif will be in keeping with the brand's high standards of design. You will receive one batch (50 ties) each in a representative box and wrapping. Great as gift or incentive for clients, team members and business partners alike.

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    Pledge $10,000 About $10,000

    CORPORATE PACKAGE:
    Based on your firms, organizations or families logo, shield or emblem a tie design in collaboration with our charming designer Michal Aidan is developed with you. The motif will be in keeping with the brand's high standards of design. You will receive one batch (150 ties) each in a representative box and wrapping. Great as gift or incentive for clients, team members and business partners alike.

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Funding period

- (27 days)