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A Formula 1 inspired watch designed by tech-drawing legend Giorgio Piola
A Formula 1 inspired watch designed by tech-drawing legend Giorgio Piola
563 backers pledged $225,081 to help bring this project to life.
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Giorgio Piola SHIFT Collection

$225,081

563

Giorgio at work
Giorgio at work
Tyrrell P34 - One of Giorgio's iconic drawings
Tyrrell P34 - One of Giorgio's iconic drawings

Giorgio Piola’s career started as a bet between brothers. A friendly challenge to settle the debate as to who’s illustrations were strong enough to be published in the leading motorsport magazines of the era. Giorgio won, racing headfirst into a career analyzing the technical designs of Formula One machines and quickly taking pole position in an industry that didn’t exist.

Drawing of Ferrari SF16-H steering wheel
Drawing of Ferrari SF16-H steering wheel
Giorgio and Colin Chapman
Giorgio and Colin Chapman
Giorgio discussing cars with journalists
Giorgio discussing cars with journalists

For the last 50 years,  and after a record breaking 808 Grand Prix covered, Giorgio has profiled every change in design and engineering for every car on the grid. In a sport where victory is determined by mere hundredths of a second, it is often the most minute change that makes all the difference.

Ferrari SF17H front brake detail
Ferrari SF17H front brake detail
WITH A $350 PLEDGE YOU GET...
WITH A $350 PLEDGE YOU GET...

Giorgio’s trained eye allowed him to painstakingly recreate and document each new design without missing a beat. He studied ground effect aerodynamics, passionately recreated the designs of the infamous, hell-raising V12 engines with poetic precision and documented the integration of the now commonplace carbon fiber chassis. Suffice to say, there is nothing Giorgio hasn’t seen.

Giorgio with longtime friend and William's legendary engineer Patrick Head
Giorgio with longtime friend and William's legendary engineer Patrick Head
Giorgio doing an autograph to four-time World Champion" Sebastian Vettel
Giorgio doing an autograph to four-time World Champion" Sebastian Vettel
Giorgio's drawing of the Mercedes F1 W07
Giorgio's drawing of the Mercedes F1 W07
Giorgio working on an engine drawing
Giorgio working on an engine drawing

Who better to speak to what constitutes Formula One inspired designs than the sport watch brand created by the man who spent a lifetime illustrating the defining designs of Formula One? A career spent meticulously drafting the most transcendent engineering, of the best racing machine, has given Giorgio an invaluable education on enduring design, evidenced by this new venture that so eloquently conveys the precision, passion and performance necessary for success at the pinnacle of motorsport  

Limited Edition G5 Swiss Chrono
Limited Edition G5 Swiss Chrono

As Giorgio states: "There are a lot of parallels between the world of car racing and the world of watches. Both, are based in mechanical engineering, performance and beauty. My career covering Formula 1 and my love for watches has inspired me to translate the passion of racing into a timepiece. I want to give my followers and all of those who love motorsport the opportunity to have a watch that reflects the precision, excitement and beauty that made them fans of Formula 1.

The Giorgio Piola brand was launched in 2017 with three limited edition models. Since then, the brand has expanded to two collections, several sub-collections and almost 25 models that cover quartz and mechanical timepieces that are consistent with Giorgio's vision of bringing the spirit of racing into watchmaking.

Sample of existing Giorgio Piola watch collection
Sample of existing Giorgio Piola watch collection
Movements for the Giorgio Piola G5 Chrono Movement
Movements for the Giorgio Piola G5 Chrono Movement
Giorgio Piola G5 movement and case
Giorgio Piola G5 movement and case

At Giorgio Piola's website you can discover what Giorgio has been up to in his quest for the perfect racing watch.

What started as a bet between two brothers and gave Giorgio a career in Formula 1, also brought his skills to watches and culminated with the SHIFT Collection. This is Giorgio at his finest by bringing his Formula 1 inspirations into a watch that embodies the aesthetics and the engineering that define this sport. Also, this is Giorgio's most personal watch creation as each timepiece will have one of his drawing engraved on the back, making each one an individual and collectible item. Furthermore, Giorgio's dream was to make this watch affordable to all racing fans, despite their budget and without sacrificing in quality. In this sense,  thanks to Kickstarter funding and a direct-to-customer distribution strategy the cost of these watches will be extremely competitive compared to other offerings currently in the watch market. Here is where your pledge becomes essential and will make a difference: it will allow for better production planning and cost negotiations with suppliers which will translate into a more affordable timepiece that can be enjoyed by many racing fans throughout the world!

Black SHIFT
Black SHIFT
Black SHIFT
Black SHIFT
Black SHIFT
Black SHIFT
Back of Black SHIFT
Back of Black SHIFT
Blue SHIFT
Blue SHIFT
Blue SHIFT
Blue SHIFT
Blue SHIFT
Blue SHIFT
Back of Blue SHIFT
Back of Blue SHIFT
Red SHIFT
Red SHIFT
Red SHIFT
Red SHIFT
Red SHIFT
Red SHIFT
Back of Red SHIFT
Back of Red SHIFT
Green SHIFT
Green SHIFT
Green SHIFT
Green SHIFT
Green SHIFT
Green SHIFT
Back of Green SHIFT
Back of Green SHIFT
Black SHIFT
Black SHIFT
Blue SHIFT
Blue SHIFT
Green SHIFT
Green SHIFT
Red SHIFT
Red SHIFT
Black SHIFT
Black SHIFT
Blue SHIFT
Blue SHIFT
Green SHIFT
Green SHIFT
Red SHIFT
Red SHIFT

Case diameter: 46.5mm

Case thickness: 15.0mm

Opening: 37.0mm

Total watch length (including strap): 250.0mm with buckle

Strap width at lugs: 22.0mm

Buckle width: inner width 22.0mm, outer width 29.9mm

Watch weight: 150 g

It is well regarded that Swiss Made watches are the pinnacle of horological excellence. 

The customized base movement in the SHIFT watches is produced by Ronda AG based in Lausen, Basel-Landschaft.

The company dates back to 1946. Movements manufactured by Ronda have been and are at the heart of some of the most illustrious brands in Swiss watchmaking. 

Beyond the precision, intelligence and detail needed to manufacture watches at this level of consistency and quality is a dedication to preserving a historical legacy of timekeeping excellence that stretches back over 200 year. 

Year after year the Swiss Watch Industry sets new standards of excellence and storied brands continue to produce timepieces that are historical milestones in this fascinating craft blending metallurgy, physics, style, ergonomics and design.

By managing minute tolerances and creating standards of performance reliability – it is not without great care and consideration that the Swiss Made label is used. 

The SHIFT is assembled with absolute care, by hand, in Switzerland to deliver the exhilaration and an emotional resonance while still being utterly durable and dependable 

The SHIFT collection was born in Italy from the mind of Giorgio Piola, but Made in Switzerland and to be worn globally.

  • GP01 - Custom modified Giorgio Piola movement based of Ronda 5040.D 
  • Analog quartz movement
  • 13 Jewel
  • Frequency: 32,768 Hz
  • Gold Plated Back
  • Chronograph function counting tenths of a second, seconds and minutes
  • Date function
  • Small seconds counter
SHIFT box
SHIFT box
SHIFT Box
SHIFT Box
Early idea for the SHIFT
Early idea for the SHIFT
Subsequent drawing where the brake caliper concept is first introduced
Subsequent drawing where the brake caliper concept is first introduced
Evolution of the design of the chronograph display
Evolution of the design of the chronograph display
All elements come together to give the SHIFT its unique aesthetics
All elements come together to give the SHIFT its unique aesthetics
Worksheet for the SHIFT collection
Worksheet for the SHIFT collection
Worksheet for the SHIFT collection
Worksheet for the SHIFT collection
Worksheet for the SHIFT collection
Worksheet for the SHIFT collection
WITH A $560 PLEDGE YOU GET...
WITH A $560 PLEDGE YOU GET...
WITH A $840 PLEDGE YOU GET...
WITH A $840 PLEDGE YOU GET...
WITH A $1,120 PLEDGE YOU GET...
WITH A $1,120 PLEDGE YOU GET...
Autographed poster by Giorgio
Autographed poster by Giorgio
Carbon fiber money clip
Carbon fiber money clip
Traveler pouch
Traveler pouch
Traveler pouch
Traveler pouch
Gift Box
Gift Box
Gift Box
Gift Box
Gift Box Open
Gift Box Open
Interior of gift box (rendering)
Interior of gift box (rendering)
  • All Giorgio Piola watches have a 3 year warranty. More details here. 
  • All Giorgio Piola watches have a 90 day return policy. More details here. 

Risks and challenges

We have our samples ready (the ones you see in the pictures in this campaign) so, at this point, we only need to mass produce a product that is already tested and developed. Having worked previously with our manufacturers and having received our previous watch shipments a timely manner, we do not expect any delays on the planned delivery dates. However, manufacturing watches is a complicated process with many moving parts that could potentially go wrong and create a delay.

Another factor that could delay deliveries is shipping and customs but, again, we fully trust our forwarding agent to anticipate and work on resolving any issues that may present. We know this as we have experienced first hand their professionalism and understanding of the freight and shipping industry.

Rest assured that we will monitor and work with our team through the entire process to make sure everything goes according to plan. In the case we were to experience a production or shipping delay we will keep our backers updated every step of the way.

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Support

  1. Select this reward

    Pledge US$ 300 or more About US$ 300

    1 Yellow Giorgio Piola SHIFT Timepiece

    You will receive one Yellow watch

    Includes:
    • 1 Poster Autographed by Giorgio Piola (Retail Value $100)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 18 backers
    $

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  2. Select this reward

    Pledge US$ 350 or more About US$ 350

    1 Giorgio Piola SHIFT Timepiece

    You will receive one watch, you can chose the color afterwards.

    Free shipping worldwide

    Includes:
    • 1 Poster Autographed by Giorgio Piola (Retail Value $100)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 141 backers
    $

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  3. Select this reward

    Pledge US$ 700 or more About US$ 700

    2 Giorgio Piola SHIFT Timepieces

    You will receive two watches, you can choose the color afterwards.

    Free shipping world wide.

    Includes:
    • 1 Carbon Fiber Money Clip (Retail Value $40)
    • 1 Poster Autographed by Giorgio Piola (Retail Value $100)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 7 backers
    $

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  4. Select this reward

    Pledge US$ 1,050 or more About US$ 1,050

    3 Giorgio Piola SHIFT Timepieces

    You will receive three watches, you can choose the color afterwards.

    Free shipping world wide.

    Includes:
    • 1 Poster Autographed by Giorgio Piola (Retail Value $100)
    • 1 Carbon Fiber Money Clip (Retail Value $40)
    • 1 Travel Pouch (Retail Value $85)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 3 backers
    $

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  5. Select this reward

    Pledge US$ 1,400 or more About US$ 1,400

    4 Giorgio Piola SHIFT Timepieces

    You will receive four watches, you can choose the color afterwards.

    Free shipping world wide.

    Includes:
    • 1 Poster Autographed by Giorgio Piola (Retail Value $100)
    • 1 Carbon Fiber Money Clip (Retail Value $40)
    • 1 Travel Pouch (Retail Value $85)
    • 1 Gift Box (Retail Value $90)
    • 1 Silicon Strap (Retail Value $30)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $

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  6. Reward no longer available

    Pledge US$ 280 or more About US$ 280

    1 Giorgio Piola SHIFT Timepiece

    (EARLY BIRD SPECIAL! LIMITED TO 25)

    You will receive one watch, you can choose the color afterwards.

    You will save 20% of future retail price of this watch.

    Free shipping world wide.

    Includes:
    • 1 Poster Autographed by Giorgio Piola (Retail Value $100)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 25 backers
    $

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Reward no longer available

    Pledge US$ 315 or more About US$ 315

    1 Giorgio Piola SHIFT Timepiece

    LIMITED TO 50!

    You will receive one watch, you can choose the color afterwards.

    You will save 10% of future retail price of this watch.

    Free shipping world wide.

    Includes:
    • 1 Poster Autographed by Giorgio Piola (Retail Value $100)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 50 backers
    $

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  8. Reward no longer available

    Pledge US$ 333 or more About US$ 333

    1 Giorgio Piola SHIFT Timepiece

    LIMITED TO 50!

    You will receive one watch, you can choose the color afterwards.

    You will save 5% of future retail price of this watch.

    Free shipping world wide.

    Includes:
    • 1 Poster Autographed by Giorgio Piola (Retail Value $100)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 50 backers
    $

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  9. Reward no longer available

    Pledge US$ 350 or more About US$ 350

    1 Giorgio Piola SHIFT Timepiece

    You will receive one watch, you can chose the color afterwards.

    Free shipping worldwide

    Includes:
    • 1 Poster Autographed by Giorgio Piola (Retail Value $100)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 170 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

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    It's a way to bring creative projects to life.

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  10. Reward no longer available

    Pledge US$ 560 or more About US$ 560

    2 Giorgio Piola SHIFT Timepieces

    (EARLY BIRD SPECIAL! LIMITED TO 25)

    You will receive two watches, you can choose the color afterwards.

    You will save 20% of future retail price of these watches.

    Free shipping world wide.

    Includes:
    • 1 Carbon Fiber Money Clip (Retail Value $40)
    • 1 Poster Autographed by Giorgio Piola (Retail Value $100)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 25 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

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  11. Reward no longer available

    Pledge US$ 565 or more About US$ 565

    2 Giorgio Piola SHIFT Timepieces

    2 Giorgio Piola SHIFT Timepieces
    (ITALIAN FLAG SPECIAL! LIMITED TO 25)

    You will receive two watches, one green and one red.

    You will save 20% of future retail price of these watches.

    Free shipping world wide.

    Includes:
    • 1 Poster Autographed by Giorgio Piola (Retail Value $100)
    • 1 Carbon Fiber Money Clip (Retail Value $40)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 35 backers
    $

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    It's a way to bring creative projects to life.

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  12. Reward no longer available

    Pledge US$ 565 or more About US$ 565

    2 Giorgio Piola SHIFT Timepieces

    2 Giorgio Piola SHIFT Timepieces
    (ITALIAN FLAG SPECIAL! LIMITED TO 48 Hrs. OFFER ENDS ON JAN 21 AT 7,00 PM EST)

    You will receive two watches, one green and one red.

    You will save 20% of future retail price of these watches.

    Free shipping world wide.

    Includes:
    • 1 Poster Autographed by Giorgio Piola (Retail Value $100)
    • 1 Carbon Fiber Money Clip (Retail Value $40)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 3 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  13. Reward no longer available

    Pledge US$ 565 or more About US$ 565

    2 Giorgio Piola SHIFT Timepieces

    2 Giorgio Piola SHIFT Timepieces
    (UNION FLAG SPECIAL! LIMITED TO 48 Hrs. OFFER ENDS ON JAN 21 AT 7,00 PM EST)

    You will receive two watches, one blue and one red.

    You will save 20% of future retail price of these watches.

    Free shipping world wide.

    Includes:
    • 1 Poster Autographed by Giorgio Piola (Retail Value $100)
    • 1 Carbon Fiber Money Clip (Retail Value $40)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 3 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Reward no longer available

    Pledge US$ 840 or more About US$ 840

    3 Giorgio Piola SHIFT Timepieces

    (EARLY BIRD SPECIAL! LIMITED TO 25)

    You will receive three watches, you can choose the color afterwards.

    You will save 20% of future retail price of this watch.

    Free shipping world wide.

    Includes:
    • 1 Carbon Fiber Money Clip (Retail Value $40)
    • 1 Travel Pouch (Retail Value $85)
    • 1 Poster Autographed by Giorgio Piola (Retail Value $100)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 15 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Reward no longer available

    Pledge US$ 1,120 or more About US$ 1,120

    4 Giorgio Piola SHIFT Timepieces

    (EARLY BIRD SPECIAL! LIMITED TO 25)

    You will receive four watches; no need to choose, you will have all colors available!

    You will save 20% of future retail price of these watches.

    Free shipping world wide.

    Includes:
    • 1 Carbon Fiber Money Clip (Retail Value $40)
    • 1 Travel Pouch (Retail Value $85)
    • 1 Silicon Strap (Retail Value $30)
    • 1 Gift Box (Retail Value $90)
    • 1 Poster Autographed by Giorgio Piola (Retail Value $100)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 10 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

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Funding period

- (30 days)