A Message to Artists, from Neil Young
A message to Artists:
First, we say “thanks” to all of you artists who have been here with Pono since the beginning. We are deeply grateful for your encouragement and support.
When you and your recording team go into a studio or recording environment to create your latest music, there are many choices for you to make. Besides the studios, songs, players, singers, producers, engineers, microphones, and other equipment, you have the ability to choose from the numerous digital resolutions at your disposal to capture your sound. This is where Pono can make a giant difference.
Now, whatever resolution you choose to employ for your recording process, your masters can be heard by your listeners exactly as you created them. You no longer have to be satisfied with MP3 or CD being what your fans hear. Pono plays back anything you can create, just as you made it, in the digital domain.
Even if you record in analog, when you mix your songs and record them to an analog 2 track, you can copy that to the digital resolution you choose (preferably the highest) and have your listeners hear that exact recording.
If you are an artist who has been recording for years and this has been your life and always will be, your original creations in analog can be transferred to the highest quality digital and heard anew with Pono. No longer do your original recordings have to be the compressed sound of CDs and MP3s. It’s all up to you. It is in your power to rescue your art and bring it into the 21st or record company and learn how to make that available to your listeners on Pono.
If you are a new artist, always released on MP3s and CDs, then your horizon has just been radically expanded. You can now record in whatever resolution you choose and your fans will hear the same quality you heard in the studio. You no longer have to lose part of your sound when it goes to the people. You probably know what I mean, having heard your creation when you mixed it, feeling that rush, only to be let down by the end product, the product your audience has had to accept. You probably know it was better when you first heard it than what they got. That is over. You are no longer limited by a format. Now your audience can hear what you hear.
Go back to your digital masters and see what they sounded like compared to what was released. Now, if you want to, they can all be released in their original glory. If you elect to, you can make the higher-resolution sources of your CDs and MP3s available to your listeners on Pono. It doesn’t matter what resolution you originally employed; if it is higher than what was released, and you can hear the difference, your fans can hear it. They deserve the best and Pono delivers it for you. Pono plays anything back just as you made it.
In the studio, with your brand new creations, high resolution is a great option. Resolutions are all different in their depths and textures. These can be used, and mixed together. A hook can be recorded in a higher resolution than the track it sits on, further setting it apart in your creation. So can a vocal. Resolution is a new tool for you to use. As long as you mix in the highest resolution found in your creation, or higher, everything will be captured. Especially, real echo and acoustic instruments, like drums, benefit from higher resolutions. Don’t take anyone’s word for this. Listen for yourself. Make your own decision. It’s an artistic right you have.
Doing this does not mean you cannot still make CDs and MP3s. They can be derived from your original masters.
Your choices matter now more than ever before because your fans will hear the difference. Thousands of documented Pono listens have proven that music lovers can tell the difference between what they had before with CDs and MP3s and what they can have now with Pono. Look at the videos on ponomusic.com and see the reactions. Those are your people. They feel more from the music with Pono.
High quality digital is wonderful to hear and sense. It is the sound of the 21st Century. Almost no one has heard it outside the studio. As artists, with Ponomusic, we have renewed opportunities for expression that have long been lost.
The Ponomusic player can bring new light to all of your creations through Ponomusic.
Record companies, this is an opportunity to rescue the art of recorded sound. Why should a Frank Sinatra recording or an Adelle recording or a Nirvana, Rolling Stones, Beatles, Led Zeppelin, Who, or classical recording be limited to the CD format for the future? This music is world cultural history. All of this cultural history should be preserved for enjoyment of the people in its highest possible form forever. In the 21st Century, people, and art, deserve this technology.
Bring it on. Now, as never before, it is possible.
Our listeners should hear what we heard.
Thanks for listening.