This year, bring 100 into the world.
What is Make 100?
Make 100 is a monthlong creative initiative focused on limited editions of 100. Since we first launched it in January 2017, over 1,000 creators have taken part.
While the official launch window for Make 100 projects has closed, you’re still welcome to launch a Make 100-inspired project—simply include a limited-edition reward capped at 100 backers.
Questions and answers
January is over—can I still be a part of Make 100?
While the official Make 100 launch period has ended, we’re thrilled to see that so many creators have found the Make 100 prompt motivating. We welcome you to launch a project that features a limited-edition reward capped at 100 backers at any time—just make sure it follows Kickstarter’s rules.
Didn’t Make 100 already happen?
Yes it did—twice!—and we're doing it again. Over 1,000 people have participated in Make 100 since we first launched it in January 2017 (see them all), and many creators wrote in to ask if we'd run the prompt again. We decided to bring Make 100 back for 2019 to give even more people the chance to start the new year by making something great.
Instead of one reward capped at 100 backers, can I offer various rewards that add up to 100, total?
Yes. Your Make 100 project can feature one limited-edition reward capped at 100 backers, or have multiple limited-edition reward tiers that add up to 100 backers. Keep in mind that your project must also launch between January 1 and January 31 and follow Kickstarter's rules in order to be part of Make 100.
Can I offer non-limited–edition rewards as well?
Yes, your project can feature non-limited–edition rewards as well. However, your limited-edition reward should be a main focus of your project. Your Make 100 reward should also be sufficiently different from your other rewards. For example, if you're publishing a book, it's not enough to simply offer 100 copies of the book with a blue cover instead of a red cover.
Can I modify my existing or planned campaign to make it fit within Make 100?
While it’s possible to add a reward tier capped at 100 backers to any live Kickstarter project, Make 100 is aimed at inspiring creators to get started on something new. If you’ve already planned something specific, we don’t recommend modifying it just to take part in Make 100.
Should I set my funding goal based on getting 100 backers?
Not necessarily. While we encourage you to aim for 100 backers, you should set your funding goal based on the actual cost of making and shipping your rewards and running your project. Section three of this worksheet will help you with the math.
Is Kickstarter still promoting Make 100 projects?
Our team is always on the lookout for projects that go above and beyond in their concept, presentation, and creativity. Head here to learn more about how we pick which projects to feature. If you’re inspired to launch a limited-edition project with a reward capped at 100 backers, we encourage you to include Make 100 in the project’s title to help backers discover it. You can also use the hashtag #Make100 when sharing your project on social media.
How long can my project last?
Your Make 100 project can be live for up to 60 days. Most projects on Kickstarter last about 30 days. Just be sure your project goes live between January 1 and January 31.
Do I need an invitation to participate?
You don’t need an invitation to participate in Make 100. If your project meets the above requirements, just add Make 100 to your project title or description. Like all projects on Kickstarter, your project will be subject to standard review processes before launch, which can take up to three business days. Our team will also assess your project to ensure it’s a fit for Make 100, and to ensure it's something we can feature.
Why should I launch my Make 100 project between January 1 and January 31?
Only projects that launch during this window will be included as part of the official Make 100 initiative. Our team will be focused on running and promoting the initiative through January and February.
If I’m launching a project that starts before January 1 or after January 31, can it still be part of Make 100?
No. All Make 100 projects must go live between January 1 and January 31. As long as your project launches during that window, it can last any duration (up to 60 days) that you like.
How will Make 100 projects be promoted?
All qualified Make 100 projects will be featured on Kickstarter.com via the Make 100 tag and on a dedicated project page. Select projects will be featured in newsletters and on social media. Learn more about how we pick which projects to feature.