Digital Marketing Director
Kickstarter is seeking an experienced Digital Marketing Director to lead the development and execution of paid digital marketing campaigns. Our mission is to help people bring their creative ideas to life, and the Digital Marketing Director will play a critical role in helping us connect with backers and creators around the world.
The ideal candidate is a strategic and flexible self-starter with extensive experience in analyzing data to make brilliant decisions. You should be a problem solver with a proven ability to collaborate with cross-functional teams and manage workload and deadlines. You’ll frequently partner with our Brand, Design, and Curation teams, so you’ll need to have your finger on the pulse of both what’s happening at Kickstarter and across the world of digital marketing.
This role includes, but is not limited to:
Pay-per-click search engine marketing — You’ll develop and execute PPC campaigns, creating campaign ideas, writing ad text, and setting up tracking and campaign reporting. You’ll keep us up to date with search engine platform changes.
Paid social media advertising — You’ll develop and execute PPC and other acquisition campaigns for Facebook, Instagram, and other platforms to promote content and drive creators to launch projects. You’ll need to have a detailed understanding of how ad formats, platforms, and targeting can be leveraged to maximize return on ad spend.
Organic search engine optimization –— With your deep understanding of best practices, you’ll be our resident expert on organic search engine marketing, responsible for identifying ways to improve rankings and for. You might collaborate with the Product and Engineering teams to develop a long-term roadmap for site enhancements and to identify and manage external resources to improve rankings and traffic, always staying up to date on the latest changes in SERPs.
Testing and optimization — You’ll work with Brand, Design, and Product to perform A/B and multivariate testing on landing pages and creative ad units/formats in order to continually optimize all paid marketing efforts.
Analysis — You’ll be responsible for campaign tracking, custom dashboard creation, event tracking, and tag management, using tools like Looker and Google Analytics. You’ll share your findings and insights with the team regularly.
Forecasting and modeling — You’ll create and maintain models that help determine media mix, regularly analyzing the acquisition funnel and the lifetime value of customers by channel in order to optimize spend.
Future opportunity to lead distributed content — You will have the opportunity to work with internal teams to create new content (or leverage existing content) that can be used through distributed marketing vendors to drive creators to launch projects on Kickstarter
Growing our digital marketing practice — As our team expands, you’ll have the opportunity to support the development of a team, beginning with sourcing and managing consultants.
You should have:
A very strong foundation in marketing and extensive experience developing digital marketing campaigns, ideally for a brand with a strong mission and clear values
At least 3–5 years experience with paid social media platforms, including management of Facebook/Twitter campaigns and managing SEM
Solid strategic thinking skills and experience scaling processes
Strong and polished oral communication, presentation, and writing skills
Statistics and analytics experience, including advanced reporting and Excel techniques
A quantitative mindset and an eye for details
The desire to take on new challenges
Bonus points if you have skills in AdWords, Looker, SalesForce/ExactTarget, and/or SQL
Extra bonus points for experience with creative projects and/or Kickstarter
If the idea of building Kickstarter’s digital marketing practice has you jumping out of your seat, we’d love to hear from you. Please send us your resume, along with a note and links to a digital marketing campaign that you’ve worked on that you’re particularly proud of.
This position is full-time and on-site at our beautiful office in Greenpoint, Brooklyn. All full-time employees are eligible for our terrific benefits program, which includes stock options, full health/dental/vision coverage, 401k contribution, generous vacation and family leave, and a wide variety of social and cultural events.
Kickstarter is a Public Benefit Corporation, and our mission is to help bring creative projects to life. We measure our success as a company by how well we achieve that mission, not by the size of our profits. In our charter, we spell out our mission, our values, and the commitments we have made to pursue them.