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From here, you’ll be able to adjust your pledge amount or choose a new reward tier you'd like to pledge for and your pledge amount will update automatically. If you don't want to receive a reward, select "Make a pledge without a reward" and enter your new pledge amount. Alternatively, you may change your pledge amount within the reward tier modal.
Note that you are not adding to your existing pledge; the amount you enter will be the total amount collected if the project is successfully funded.
If you can’t find your pledge confirmation confirmation email you’ll be able to complete your account via our Sign up page. Make sure to use the same email address used when you made your pledge. We’ll send a confirmation email shortly after to verify your new account.
You can keep track of your pledges through your Backed Projects page.
In the active pledges section, you'll be able to see your current live pledges, the amounts you've decided to pledge, the rewards you've selected, and more important details. If you'd like to change a pledge amount or reward selection, just click on the project title next to the corresponding pledge and select edit next to your pledge amount.
The successful pledges section lists all pledges for which you've already been charged. If you selected rewards, you can sort this list by estimated delivery date — and you can even select "Got it!" once rewards arrive.
The unsuccessful pledges section documents all of your pledges that won't be charged, in addition to any pledges that were refunded. This includes projects that were not successfully funded, or pledges that you decided to cancel.
To pledge to a project as a guest, select a pledge amount and reward on either the right-hand side of a project page or after clicking the “Back this project” button and selecting “Continue”. From here you’ll be taken to a page where you can continue as a guest, or login if you already have an account. If you would like to continue as a guest, just enter your email address and select “Continue as Guest”.
Make sure to double check your email address – that’s where you’ll receive your pledge confirmation details, messages from the project creator, and a survey to provide details needed to deliver your reward if the project is successful.
Next, fill in your payment details and take a minute to review your pledge details. When you’re ready, just click the green “Pledge” button. Congratulations, you’ve just helped a creator get one step closer to bringing their project to life!
Once your pledge to a project has been collected, we'll send you an email that includes the details of your pledge and your reward selection. You can also find these details listed in your profile, on your Backed Projects page.
While we don’t provide formal invoices, you’re welcome to contact the project creator directly for help.
You can cancel a pledge by visiting the project page and clicking the "Manage” button. From there you can click the "Cancel Pledge" link located next to the "Change your pledge" button.
If you pledged to a project as a guest, please click the “Manage” link next to “Pledge details” in your confirmation email. From this section on the manage pledge page, click “Cancel pledge” next to the “Change your pledge” button.
Please note that a pledge can only be cancelled while the project’s funding period is live.
Visit the project page and click the “Manage your pledge” button that appears next to your pledge amount.
On the next page, select "Change your pledge," and then change your selection. Just a reminder that it's only possible to select one reward tier at a time.
If you want to create a Kickstarter account after you make a pledge, it's easy to do. Find your pledge confirmation email and click “Complete your account.” You’ll be directed to a page where you can set your name and password.
All pledges that you made as a guest using this email address will be part of your Backing History.
Once you’ve created your account, you will have access to additional features, such as:
- Messaging project creators
- Editing reward selections
- Editing pledge amounts
- Commenting on projects
- View all your backed projects
I pledged to a project based in a different country and was charged an amount different from my initial pledge. What happened?
Your final pledge amount may differ based on the exchange rate value at the time a successfully funded project ends. We use the service Open Exchange Rates to determine the final value.
Once you've found a project that interests you, just click the green “Back This Project” button on the campaign page. Alternatively, you can scroll down to select a reward tier.
After you’ve selected your reward tier, you’ll be prompted to enter in your payment information. If your reward involves shipping, be sure to select the appropriate country from the drop-down.
If you don't want a specific reward tier, select "Make a pledge without a reward" and enter your desired pledge amount.
Lastly, click the “Pledge" button and you’ll be all set! You should receive a confirmation email after completing your pledge.
If your pledge was declined, log in to Kickstarter and click the “Fix payment” button in the banner at the top of your screen. This will guide you through the process of changing your payment method. We'll also send you an email every 48 hours with a direct link to correct the issue. But don't delay: backers have 7 days to resolve payment issues before they're dropped from the project. We'll also automatically retry your pledge at the end of this timeframe.
It may not necessarily be the case that there’s a specific issue with your card, so much as that you’ll need to ask your bank why this charge in particular is being declined. You may also want to include the details of this transaction, such as:
- The charge being from Kickstarter.
- The amount pledged for the project.
- The date when Kickstarter attempted to collect your pledge
- this was the date that the project you backed ended. If the project hasn't ended yet, you can use the date you attempted to pledge.
Once you’ve contacted your bank, feel free to log in to the Kickstarter account from which you pledged and click the “Fix Payment” button in the “Important Notifications” banner.
When you pledge, our payments provider may temporarily authorize your card— this is just to make sure that your card works and can be successfully charged when the time comes. Occasionally, multiple preauthorizations may occur per pledge. (Since funding on Kickstarter is all-or-nothing, you'll only be charged if the project is successfully funded.)
Please note that when using pledging using American Express from Apple Pay, your pledge will be authorized for the full amount.
We encourage creators to research all costs involved in completing their project prior to launching. Your funding goal should be the minimum amount of funds you need to complete your project and make and ship any rewards. Once your project has launched, the funding goal and deadline cannot be changed.
It helps to make a list of all the materials, resources, and expenses you'll need to complete your project, and the estimated costs for each. Research how much things will cost, and consider how your expenses could change if you had to switch suppliers or fulfillment partners (it never hurts to have a back-up plan). We’ve also compiled a list of services that can aid in the process of completing your project.
Keep in mind that any funds pledged towards shipping costs will also count towards your goal. Check out this video for insight into how other creators have estimated their funding goals.
After visiting your project page backers should have a clear sense of:
- Your budget, and how you plan to use your funds
- Your story. Let your backers know what brought you to Kickstarter.
- The progress you’ve made so far. How far along is your project?
- How you plan on doing so
- What it is you are trying to create
The more information you share, the more confident your backers will be in pledging to your project.
Pledging to your own project is not allowed by either Kickstarter or our payments partners.
As with all projects, it's important to look at our rules before getting started. Nonprofits and charitable organizations are welcome to use Kickstarter, but funds raised on Kickstarter cannot be used for charity. Instead, projects should focus on what's being created. Kickstarter cannot provide advice about taxes, including how to provide tax deductions to backers. Creators should contact a lawyer or financial professional for any tax-related questions.
US-based creators: All the names on all accounts (including the Kickstarter account and bank and credit card accounts) must be in the organization’s name.
If you're not running the project as a nonprofit, but instead working with a 501(c)(3) fiscal sponsor, be sure that your account details (specifically, the 'Account' tab of your project) is set up by the 501(c)(3). You must also include details about the organization on the project page.
If your account is registered by a confirmed 501(c)(3) organization, you may have the ability to offer full or partial tax deductions to backers.
UK-based creators: In general, CICs and other UK nonprofits will not be able to offer tax deductions to backers.
Canada-based creators: Project creators in Canada may be able to offer tax deductible pledges if certain requirements are met (e.g., the funding goes to a registered Canadian charity).
Australia-based creators: Project creators in Australia may be able to offer tax deductible pledges if certain requirements are met (e.g., the funding goes to a registered Deductible Gift Recipient, endorsed by the ATO or listed by name in the income tax law).
New Zealand-based creators: Project creators in New Zealand may be able to offer tax deductible pledges if certain requirements are met (e.g., the funding goes to a registered Donee organization).
Netherlands, Ireland, and Scandinavia-based creators: For tax deduction questions or other specifics, please contact a lawyer or financial professional.
Hong Kong-based creators: For the purposes of Personal Assessment, Salaries Tax and Profits Tax and subject to certain limitations, a deduction is granted for donations of money to charitable institutions or trusts of a public character which are exempt from tax under section 88 or to the Government for charitable purposes.
No. The amount of your pledge and the reward selected are never publicly displayed — only the project’s creator will be able to see that information.
If you have questions about foreign currency transactions, we'd recommend reaching out to your financial institution for further clarification.
The backer export (available from your Backer Report) lets you export all your backer data into a spreadsheet where you can organize and sort the information to meet almost any need. You can:
- Sort and reorder by reward, pledge, country, name, etc. This makes it easy to count different rewards, pledges, how many signed copies you'll need, and so on.
- Make changes to backer information. Address, reward preferences, or anything else. Just note it in the spreadsheet so it's all together.
- Add additional fields for any other data you want to store. For example you could make fields to note when you pack, ship, and email backers.
These are just a few examples of what you can do with the export but you can organize and edit it to meet almost any need. You can open this in Excel, Numbers, or any spreadsheet program. If you don't have one yet, Google Drive is available to all, and has a free, compatible spreadsheet program. Check out their help section to get started.
You can also export your backer report in USPS, Stamps.com, and Endicia friendly file formats.
To use this tool:
1) Go to your project page.
2) Click the "Reward Surveys" link in the creator tools menu on the left to start creating your surveys. You can make your questions open answer or multiple choice. You can also allow backers to update their shipping information.
3) You can start building your surveys at any time during your project's funding period. The questions you add are automatically saved as you work on them. When your project is successfully funded (and your funding period has ended) and you're ready to send them, just click "Send Survey."
4) As you're crafting your surveys, keep in mind that backers are unable to leave answers blank. If a question doesn't apply to everyone in that reward tier, make sure to provide them with the option to say "Not Applicable" or "Doesn't Apply."
We run the addresses that backers provide through a validation check, just to make sure that the address is properly formatted and to catch any typos.
You can view the responses in your Backer Report or export them as a CSV file that you can open in Excel and other spreadsheet programs.
Don’t worry about gathering backers' info before your project is funded. If backers are curious, please let them know that you’ll follow up when you're ready to deliver their rewards. For more information about tools to help you with fulfillment, please visit the Creator Handbook.
Here’s how you can start tracking your project's conversion rate:
(1) Head to your Google Analytics account and navigate to your admin settings.
(2) In the “VIEW” column, select “Ecommerce Settings.”
(3) In the “Enable Ecommerce” section, flip the switch to “ON.”
(4) Keep “Enhanced Ecommerce Settings” switched “OFF” (switching this on will prevent conversion tracking data from appearing in your Google Analytics account).
(5) Click submit and you’re all set!
It may take up to 24 hours for data to start appearing in your Google Analytics account.
Launching a Kickstarter is a very public act, and creators put their reputations at risk when they do.
Backers should look for creators who share a clear plan for how their project will be completed, and who have a history of bringing their creative ventures and other projects to fruition. Creators are encouraged to share links and as much background information as possible so backers can make informed decisions about the projects they support.
If a creator has no demonstrable experience in doing something like their project or doesn't share key information, backers should take that into consideration. Does the creator include links to any websites that show work related to the project, or past projects? Does the creator appear in the video? Have they connected via Facebook?
Don't hesitate to request information from a creator. You can always reach out before pledging via the "Contact me" button on the project page.
To let your backers know how the project is going you can post an update. Updates are like your project's blog. You'll find a link to post an update in the creator tools menu to the left of your project page. You can notify all of your backers about the new post or you can limit the notifications to backers within certain reward tiers. Simply toggle the “Select Tiers” option on the “Post an update” page and choose which tiers you’d like to notify.
Looking for some tips on what kinds of updates you can send to your backers? Check out these 50 ideas for sending great project updates.
You can also talk to your backers through our messaging system. To send the same message to backers in a particular reward tier, use the 'Message All' option for that tier in your Backer Report, which you can access through the creator tools menu. You can also message backers that fall into the specific search filters within your backer report (including backers that have or have not responded to their survey, backers with dropped or errored pledges, backers whose rewards you've marked as "sent," etc.).
To message backers individually, just use the 'Send Message' link from the backer list or their backer card.
Backers expect to connect with you through Kickstarter, so it's best to use our tools for sending updates, messages, and asking for information. Avoid asking people to sign up for another service as it can be confusing for backers, and difficult to keep all your information in one place.
If your project is successfully funded, the funds pledged are debited directly from backers' cards. There is a 14-day window following your project's deadline for collecting and processing pledges. Once the 14-day window has passed, funds will automatically be transferred directly to your bank account. Please allow a bit of time for this transfer to take place; it can take an additional few days depending on the bank involved.
After you've logged in to your Kickstarter account, visit your project page. You’ll see a "+" icon in the top left corner labeled “Page theme”, which you can use to change your background color, background image and text color.
You'll also be able to edit your project title and blurb by clicking the pencil icons to their right. There’s also pencil to the right of the pledge button to edit it's text and even add a link to whatever page you’d like. You can see this blog post for some ideas!
You should start planning as soon as you decide you want to run a project. Start by thinking through who your existing fans and contacts are and organizing their information into an actionable contact list, something other project creators have found to be helpful for staying organized ahead of a project’s campaign.
From there, consider how you’ll message each of these unique audiences. Who do you want to reach by email? How will social media messaging come into play? Do you need to plan a press release ahead of time? These are important things to review when organizing your communication plan.
(You might also want to check out our one-sheet on Spreading the Word About Your Kickstarter Project)
Congrats! After your project ends successfully, funds pledged are debited directly from backers’ cards. There is a 14-day window following your project's deadline for collecting and processing pledges. Once the 14-day window has passed, funds will automatically be transferred directly to your bank account. Please allow a bit of time for this transfer to take place; it can take an additional few days depending on the bank involved.
In general, the cost to mail your backers their rewards (postage, envelopes, etc.) should be taken into account when you set your goal and price your rewards. Also keep in mind that any funds pledged towards shipping costs will count towards your project's goal.
Unless you specify otherwise, backers can pledge to your project from anywhere in the world. It’s always fun to have a backer from across the globe, but it can also mean paying for international postage to send rewards overseas.
As you build your rewards, you’ll have the option to specify global shipping costs, and shipping to certain countries. During the course of your campaign, if you find that you'd like to offer shipping options to more countries, you're welcome to add more shipping specifications or create new reward tiers. For more information on setting shipping costs for your backers, read on here.
You can review your survey responses by logging into the account from which you originally pledged, visiting the project page and clicking the `View Pledge` button located to the right of the project image. One quick way to view project pages is to check Backed Projects on your account.
If the project creator has enabled address changes, you’ll notice an option in your survey response that will allow you to change your shipping information. If the creator has not enabled address changes, or you’d like to modify your responses to any other questions on this survey, you should message the creator from the same window in your Backed Projects or from the project page.
Stretch goals are not part of the official Kickstarter platform. Rather, a stretch goal is a funding target set by the project creator beyond the original Kickstarter goal. Stretch goals as a term and a practice emerged from the Kickstarter community as a way for creators to "stretch" beyond the initial, official goal of the Kickstarter project and raise more money (and often make cooler stuff!). Funds are collected whether stretch goals are met or not, as long as the project has met its Kickstarter funding goal.
What happens when a project is overfunded varies depending on the project, and stretch goals are not right for every project. If you are thinking about stretch goals you should consider:
Project complexity: Stretch goals can make a project more difficult to complete. Fulfilling rewards can be demanding, and any time you add new stuff (more songs on your album, better materials or options for your creation) the demands increase. More costs to consider, more things to ship — things can get complicated fast. It can be tempting to add stretch goals — especially if a project quickly exceeds its initial funding goal — but this shouldn't be done without careful planning.
Communication: If adding stretch goals, think carefully about how to announce them to your community of backers. Take the time to explain your intentions, your motivations, and your plans. Any changes made midstream should be accompanied by an assurance that you are honoring your initial promises to backers. Simply proclaiming, “New goal!” without recognizing what you’ve achieved together can rub backers the wrong way.
If you’re pledging from your Kickstarter account, project creators will see your profile name, pledge amount, and reward selected. If If the project is successfully funded, we’ll also provide the project creator with the email address linked to your Kickstarter account, in case they need to contact you about your reward.
If you pledge as a guest, project creators will not see any details, unless the project is successfully funded. At that point, we’ll provide the creator with your email address.
If you'd like to hide your name from your public profile, you can do so by editing the name in your profile settings at the link below.
Another way to make your pledge anonymous is by pledging as a guest to a project. For more information on Guest Pledging, please consult our FAQ section.
Yes! Anyone can pledge to Kickstarter projects, from anywhere in the world. The only requirement is a major credit card.
You can use a debit or credit card associated with Visa, Discover, JCB, MasterCard, or American Express. Discover and JCB cards are currently only accepted for US-based projects.
We do not currently accept Maestro or Visa Electron cards. If using a pre-paid credit card, please make sure that the card has a value of at least $1 more than your pledge amount.
It’s only possible to pledge to a project once. Accordingly, backers can only choose one reward tier per pledge. You can, however, change your pledge amount and reward selection for as long as a project is live.
This could be an issue with the card you’re using. As a first step, we recommend checking with your bank in case any additional authorization is needed on their end.
If you’re still having troubles pledging, contact our Community Support team.
We do not currently support PayPal as a payment or account set up method. In order to pledge towards a project on Kickstarter, backers must enter a valid credit or debit card onto our site.
There are several differences in how ad providers measure clicks on your ads, and how Google Analytics measures views to your project page. For example, users may click on your ad but close your project page before it loads fully and sends analytics data to Google. This is especially common on mobile devices where project pages take longer to load. When this happens, ad platforms like Facebook Ads and Google Adwords will report a click on your ads, but Google Analytics will not get a chance to record a visit to your project page. Please refer to this Google support article for more information.
Our Newsletters: We have several newsletters that you can sign up for to receive customized notifications about projects you care about.
Following: Connect your Facebook account to Kickstarter to follow your friends and check out the projects they're backing. You can also follow your favorite creators to see what projects they back, as well as be the first to know when they've launched a new campaign.
Advanced Search: Want to find illustration projects near you? Or maybe bacon-themed projects? Use Advanced Search to explore projects that interest you. Want to know how advanced search works? Learn more here.
The Recommendations Page: A personalized hub for some projects we think you might like, based on your backing and browsing history on Kickstarter.
iPhone 6 and later models, Apple Watch-compatible devices (iPhone 5 and later models), iPad Air 2, iPad Pro and iPad Mini 3 or later.
- For detailed instructions on how to install Apple Pay on your device, check here.
- To see if your bank or credit card supports Apple Pay, check here.
- To see which countries Apple Pay is supported in, check here.
- For Apple Pay on the Web, you’ll need to view the project page using the latest version of Safari.
In general, no. However, some US projects started by or with a 501(c)(3) organization may offer tax deductions. If so, this will be touted on the project page. If you have questions about tax deductions, please contact the project creator directly.
If the creator hasn’t posted an update, you can send them a message to check in and see how things are going, or post a comment on their project page.
The funding goal is the amount of money that a creator needs to complete their project.
Funding on Kickstarter is all-or-nothing. No one will be charged for a pledge towards a project unless it reaches its funding goal. This way, creators always have the budget they scoped out before moving forward.
A creator is the person or team behind the project idea, working to bring it to life.
Backers are folks who pledge money to join creators in bringing projects to life.
Rewards are a creator's chance to share a piece of their project with their backer community. Typically, these are one-of-a-kind experiences, limited editions, or copies of the creative work being produced.
If you want to know more about how it works, try browsing around and looking at some of the projects on the site — you can start right here. If you’re curious about starting a project, our Creator Handbook can give you a great overview.
If you realize that you will be unable to follow through on your project before funding has ended, you are expected to cancel it.
While you can track pledges and pledge sources with our Google Analytics integration, please treat this data as a rough guideline — rather than exact science — for understanding your audience and conversions. Collecting this data is inherently imprecise, as Google Analytics cannot accurately track the source of all conversions. Please refer to this Google help article for more information.
Each launched project is a learning experience, so if you're planning to relaunch a project that wasn't successful in reaching it's goal, just make sure you've taken stock of what worked and what didn't. Here are some common points that creators usually reexamine:
Your project's goal and budget. Does your funding goal align with the minimum amount of funds that you need to complete your project? Did you explain what the funds will go towards in your description?
Your audience. Did you let your fans know about your project? Connect with potentially supportive local and social media groups.
Your promotion plan. How did you approach reaching out to potential supporters and the press? Which efforts worked and which didn't?
These are just a few things to consider if you're thinking about relaunching. Visit Campus for advice from fellow creators.