Building rewards

Why do people back projects? To start, they want to support what you’re doing. But they also want to feel like they’re getting something in return—and rewards let them share in your work.

Some rewards are simple. If you’re publishing a book, for example, you offer copies of it. Other rewards, like behind-the-scenes souvenirs or personalized work, can bring backers closer to the creative process.

  • What to offer

    You know better than anyone what your community wants. What would get you to back a project? Offer your work in different formats, from digital downloads to limited editions. Consider custom work and chances to be a part of the process. Your project should include a selection of reward tiers and add-ons for backers to choose from. Find more inspiration in these 96 ideas.

  • What to not offer

    There are a few things we prohibit, including offering financial returns and reselling items from elsewhere.

  • How to price

    Be fair. When people think about backing your project, they’re asking themselves whether your rewards are a good trade for what they’re contributing. The most popular pledge on Kickstarter is $25—it’s handy to offer something substantial around that level.

  • Offer a range of rewards

    Some backers can spare $100, some $20, some $5. Each pledge is important to your project. Make sure there’s something worthwhile at every level—even simple $1 rewards. You’ll need to produce and deliver every reward, though, so think through each tier and make sure your budget works. We recommend limiting your reward tiers to five if it’s your first Kickstarter project.


Organize your rewards and add-ons so they fit your schedule and budget.

  • Start with items

    Items are the ingredients that make up rewards and add-ons. We recommend you build items in your project editor’s Rewards tab first, before you create rewards and add-ons. In fact, you might want to start with pen and paper.

    You can limit the time period and the total quantity of reward tiers or add-ons, and you can also limit how many add-ons a backer can select within their own pledge. This can create excitement around special-edition rewards or signed copies. Limited “early bird” rewards, where a certain number of backers get something for a slightly lower pledge, can also help build momentum during the project’s early days.

  • Estimated delivery

    When do you expect to deliver rewards to backers? For each tier, choose a date you’re confident about hitting, and don’t be afraid to give yourself breathing room—it’s better to underpromise and overdeliver. For complex projects, it can be useful to stagger the estimated delivery dates for different reward tiers, sending out rewards in batches over a period of time. More on this in the Funding section.

  • Shipping

    As you add each reward or add-on, you’ll be able to specify your shipping costs and destinations. These expenses can sneak up on you, so try our funding calculator and share a project budget with your potential backers. The costs you set will be added to their pledges and count toward your funding goal. Read over some shipping advice we’ve gathered from 10 seasoned creators.

  • Backer surveys

    If your project successfully funds, you’ll be able to send your backers a survey to collect information (e.g., shipping addresses, sizes, color preferences) so you can prepare and fulfill their rewards. You’ll be able to access this information from the backer report—more on that in the Fulfillment section.

And remember: You can add or modify your reward tiers and add-ons after you launch, but you won’t be able to change or delete once someone has backed them.

Line icon alert icon Artboard Copy 8 arrow-down icon arrow-down arrow-left icon arrow-left arrow-point-left icon Fill 1 Copy 5 arrow-point-right icon Fill 1 arrow-right icon arrow-right arrow-up-right icon icon--arrow-up-right copy bar-chart icon Artboard Copy 6 bell icon Combined Shape Copy 5 book icon Artboard Copy 3 bookmark icon Fill 1 brand-assets icon Artboard Copy 13 cart icon Artboard Copy 4 chat icon chat check icon Fill 1 Copy 6 circle-back icon Fill 1 Copy 13 circle-forward icon Fill 1 Copy 16 circle-k icon circle-k circle-left icon circle-left circle-right icon circle-right clipboard icon Artboard Copy 12 clock icon Combined Shape close icon close closed-caption icon Fill 1 compass icon Combined Shape Copy 2 conversion icon conversion delta-down icon Fill 1 delta-left icon delta-right icon Fill 1 delta-up icon Fill 1 duplicate icon duplicate embed icon Combined Shape Copy 6 eye icon Combined Shape Copy 12 facebook-contained icon Facebook Contained facebook icon Facebook logo flag icon Fill 1 Copy 3 gear icon Fill 1 Copy 14 global-africa icon Fill 1 Copy 9 global-america icon Fill 1 Copy 10 global-asia icon Fill 1 Copy 17 graph-bar icon Combined Shape Copy 9 graph-line icon Combined Shape Copy 16 heart icon Fill 1 Copy 8 help icon human icon icon--human icon--alarm icon icon--alarm icon--alert icon icon--alert icon--arrow-down icon icon--arrow-down icon--arrow-left icon icon--arrow-left icon--arrow-right icon icon--arrow-right icon--arrow-up-right icon icon--arrow-up-right icon--arrow-up icon icon--arrow-up icon--backer-badge icon icon--backer-badge icon--bell icon icon--bell icon--bolt icon icon--bolt icon--bookmark-outline icon icon--bookmark-outline icon--bookmark icon icon--bookmark icon--calculator icon icon--calculator icon--calendar-check icon icon--calendar-check icon--calendar icon icon--calendar icon--campaign-outline icon icon--campaign-outline icon--check icon icon--check icon--chevron-down icon icon--chevron-down icon--chevron-left icon icon--chevron-left icon--chevron-right icon icon--chevron-right icon--chevron-up icon icon--chevron-up icon--circle-around icon icon--circle-around icon--circle-back icon icon--circle-back icon--circle-forward icon icon--circle-forward icon--circle-loader icon Page 1 icon--circle icon icon--clipboard icon icon--clipboard icon--clock icon icon--clock icon--closed-caption icon icon--closed-caption icon--code icon icon--code icon--collapse icon icon--collapse icon--commissions icon icon--commissions icon--compass icon icon--compass icon--confirmation icon icon--confirmation icon--conversion icon icon-conversion icon--cpu icon icon--curve-right icon icon--curve-right icon--cross icon icon--cross icon--delta-down icon icon--delta-down icon--delta-left icon icon--delta-left icon--delta-right icon icon--delta-right icon--delta-up icon icon--delta-up icon--download icon icon--download icon--ellipsis icon icon--expand icon icon--expand icon--external icon icon--external icon--eye icon icon--eye icon--facebook icon icon--facebook icon--filter icon icon--filter icon--flag icon icon--flag icon--frown-filled icon icon--frown icon icon--gear icon icon--gear icon--globe-africa icon icon--globe-africa icon--globe-america icon icon--globe-america icon--globe-asia icon icon--globe-asia icon--graph-bar icon icon--graph-bar icon--graph-line icon icon--graph-line icon--happy-filled icon icon--happy icon icon--heart-outline icon icon--heart outline icon--heart-thin-outline icon Fill 1 icon--heart icon icon--heart icon--home icon icon--home icon--home-with-door icon icon--human icon icon--human icon--humans icon icon--humans icon--image icon icon--image icon--inbox icon icon--inbox icon--info icon icon--info icon--instagram icon icon/instagram icon--lightbulb icon icon--lightbulb icon--link icon icon--link icon--lock-black-bg icon lock-icon icon--lock icon icon--lock icon--mail icon icon--mail icon--meh-filled icon icon--meh icon icon--menu icon icon--menu icon--message icon icon--message icon--mobile icon icon--mobile icon--overflow icon icon--overflow icon--pause icon icon--pause icon--pencil icon icon--pencil icon--pin icon icon--pin icon--pinterest icon icon--pinterest icon--play icon icon--play icon--plus-human icon icon--plus-human icon--plus icon icon--plus icon--prohibit icon icon--prohibit icon--project-budget icon icon--pull-quote icon icon--pull-quote icon--question-filled icon icon--question-filled icon--question icon icon--question icon--reorder icon icon-reorder icon--reply icon icon--reply icon--save icon icon--save icon--saved icon icon--saved icon--search icon icon--search icon--section-break icon icon--section-break icon--small-k icon icon--sound-hi icon icon--sound-hi icon--sound-lo icon icon--sound-lo icon--sound-mute icon icon--sound-mute icon--star-outline icon Star Outline icon--star icon icon--star icon--subtitles-captions icon icon--subtitles-captions icon--text-bold icon icon--text-bold icon--text-bullet icon icon--text-bullet icon--text-italic icon icon--text-italic icon--textalign-centered icon icon--textalign-centered icon--textalign-right icon icon--textalign-right icon--thumbs-down icon icon--thumbs-down icon--thumbs-up icon icon--thumbs-up icon--thumbsdown-outline icon icon--thumbsdown-outline icon--thumbsup-outline icon icon--thumbsup-outline icon--trash icon icon--trash icon--tumblr icon icon--tumblr icon--twitter icon icon--twitter icon--unlink icon Artboard icon--unlock icon icon--unlock icon--update-freeform-round icon icon--update-freeform-round icon--update-freeform icon icon--update-freeform icon--update-pinned icon Artboard icon--update-qa-round icon icon--update-qa-round icon--update-qa icon icon--update-qa icon--upload icon icon--upload icon--video icon icon--video icon--youtube icon icon--youtube icon-imagealign-center icon icon-imagealign-center icon-imagealign-left icon icon-imagealign-left icon-imagealign-right icon icon-imagealign-right info icon Combined Shape Copy instagram icon instagram copy kickstarter icon Artboard Copy 5 leaf icon leaf lightbulb icon icon--lightbulb link icon Combined Shape Copy 8 loading-spin icon lock icon Combined Shape Copy 4 mail icon Combined Shape map-pin icon Fill 1 menu icon Group message icon Fill 1 Copy 12 mobile icon Page 1 Copy 2 pause icon pause copy pencil icon Combined Shape Copy 3 pin icon Combined Shape Copy 11 pinterest icon pinterest play icon play copy plus-human icon icon--plus-human plus icon Fill 1 Copy 7 question icon Combined Shape Copy 14 search icon Fill 1 Copy 11 shapeshift icon share icon Fill 1 Copy slash icon solid-arrow icon solid-arrow sound-hi icon Combined Shape sound-lo icon Combined Shape sound-mute icon Combined Shape star icon Fill 1 Copy 2 stopwatch icon Group 2 thumbs-up icon Shape tools icon Shape trash icon Combined Shape tumblr icon tumblr copy twitter icon twitter copy user icon Artboard Copy 10 volume-up icon Artboard Copy 9 warning icon Combined Shape Copy 10 write icon Artboard Copy 11 x icon Fill 1 Copy 4 youtube icon Combined Shape