Creator Questions

  1. Creator Questions: Getting started

    1. How do I start a project?

      Anyone that meets our creator requirements is eligible to launch a project on Kickstarter.

      Just click the green "Start a project" button on this page to begin building your project. You can find tips on structuring and running your project in our Creator Handbook, and refer to our rules to make sure your project idea is a good fit. Meanwhile, feel free to save your project as a draft and return to finish it up or submit it for review at a later date.

    2. Who can use Kickstarter?

      Kickstarter is open to backers all over the world.

      Meanwhile, project creation is currently available to individuals in the US, UK, Canada, Australia, New Zealand, the Netherlands, Denmark, Ireland, Norway and Sweden who meet the requirements below.

      US-based creator requirements:

      —You are 18 years of age or older.*
      —You are a permanent US resident with a Social Security number, either creating a project in your own name, or on behalf of a legal entity with an EIN.
      —You have a US address, US bank account, and US state-issued ID (driver’s license).
      —You have a major credit or debit card.

      UK-based creator requirements:

      —You are 18 years of age or older.*
      —You are a permanent UK resident either creating a project in your own name or on behalf of a legal entity with a Companies House number.
      —You have a UK address, UK bank account, and government-issued ID (driver’s license or passport).
      —You have a major credit or debit card.

      Canada-based creator requirements:

      —You are 18 years of age or older.*
      —You are a permanent resident in Canada either creating a project in your own name or on behalf of a legal entity with a Business Number.
      —You have a Canadian address, Canadian bank account, and government-issued ID (driver’s license or passport).
      —You have a major credit card.

      Australia-based creator requirements:

      —You are 18 years of age or older.*
      —You are a permanent resident in Australia either creating a project in your own name or on behalf of a legal entity with a Business Number.
      —You have an Australian address, Australian bank account, and government-issued ID (driver’s license or passport).
      —You have a major credit or debit card.

      New Zealand-based creator requirements:

      —You are 18 years of age or older.*
      —You are a permanent resident in New Zealand either creating a project in your own name or on behalf of a legal entity with a Company Number.
      —You have a New Zealand address, New Zealand bank account, and government-issued ID (driver’s license or passport).
      —You have a major credit or debit card.

      Netherlands-based creator requirements:

      —You are 18 years of age or older.*
      —You are a permanent resident of the Netherlands either creating a project in your own name or on behalf of a legal entity with a KvK number.
      —You have a Dutch address, Dutch bank account, and government-issued ID (driver's license or passport).
      —You have a major credit or debit card.

      Ireland-based creator requirements:

      —You are 18 years of age or older.*
      —You are a permanent resident of Ireland either creating a project in your own name or on behalf of a legal entity with a business number.
      —You have an Irish address, Irish bank account, and government-issued ID (driver's license or passport).
      —You have a major credit or debit card.

      Sweden-based creator requirements:

      —You are 18 years of age or older.*
      —You are a permanent resident of Sweden either creating a project in your own name or on behalf of a legal entity with a business number.
      —You have a Swedish address, Swedish bank account, and government-issued ID (driver's license or passport).
      —You have a major credit or debit card.

      Denmark-based creator requirements:

      —You are 18 years of age or older.*
      —You are a permanent resident of Denmark either creating a project in your own name or on behalf of a legal entity with a business number.
      —You have a Danish address, Danish bank account, and government-issued ID (driver's license or passport).
      —You have a major credit or debit card.

      Norway-based creator requirements:

      —You are 18 years of age or older.*
      —You are a permanent resident of Norway either creating a project in your own name or on behalf of a legal entity with a business number.
      —You have a Norwegian address, Norwegian bank account, and government-issued ID (driver's license or passport).
      —You have a major credit or debit card.

      *Parents and teachers can launch projects in collaboration with children under 18 only if the adult registers for the Kickstarter and payments accounts and is in charge of running the project itself.

    3. Can Kickstarter be used to fund anything?

      Everything on Kickstarter must also be a project. A project has a clear goal, like making an album, a book, or a work of art. A project will eventually be completed, and something will be produced by it.

      Kickstarter does not allow projects to fundraise for charity or offer financial incentives. Check out our rules for details. 

      We do a quick review of projects before they launch to ensure they fit this criteria.

    4. What are some things I should do before launching my project?

      You should:

      — Make a detailed budget of your costs. Use this to set your funding goal.
      — Look closely at other Kickstarter projects, especially Staff Picks.
      — Brainstorm with friends about what rewards to offer and other project ideas.
      — Consult the Creator Handbook for tips and tricks from our staff, as well as the tips posts on our blog.
      — Have a plan for spreading the word about the project.

      Running a project is a lot of fun and a lot of work. Make sure you're ready before you launch!

    5. What information should I share on my project page?

      After visiting your project page backers should have a clear sense of:

      — What it is you are trying to do 
      — How you will do it
      — How the funds will be used
      — Your qualifications to complete this project
      — The identities of the people on your team (if you have one)
      — How far along your project is

      The more information you share, the more you will earn your backers’ trust.

    6. Is a video required to launch? How do I make a good one?

      Videos are not required to launch, but projects with a video succeed at a much higher rate (50% vs. 30%), and they also raise more money. So we highly recommend that you include one! Visit our Creator Handbook for tips on making a great video.

      Your project video's file size must be 5GB or less and one of the following file types: MOV, MPEG, AVI, MP4, 3GP, WMV, FLV. We take the video file you upload and create a 640x480 (4:3 ratio) version to display on your project page.

      For video encoding, use WMV format in Windows. On Mac, use H.264. In both cases, the key variable is the “bit rate,” so look for that box. If it’s measured in kilobits per second (kbps), try 1500 to start. If it’s measured in megabits per second (Mbps), try 1.5. If the file is too big: Make that number smaller. If the quality seems bad: Make it bigger.

    7. What can be offered as a reward?

      Rewards are typically items produced by the project itself — a copy of the CD, a print from the show, a limited edition of the comic. Most projects also offer creative experiences: a visit to the set, naming a character after a backer, a personal phone call. Anything that brings backers into the creative process is a great approach. For tips on creating rewards, visit our Creator Handbook.

      Rewards tiers can be set for any pledge amount, up to the maximum pledge. Rewards must all be eligible per our rules, which includes a list of prohibited items and subject matter, and may not be offered in bulk quantities over 10.

    8. Is there a way to limit the quantity of a reward?

      Yes! When building your project, there's a place to select "Limit # available."

      This makes it so that if, for example, you want to offer 20 VIP seats at your film's premiere, you can limit the reward to 20. As soon as 20 people back the VIP premiere reward tier, it will be marked as sold out and backers won't be able to select it.

      You can also mark a reward tier as sold out at any point during your project's duration, and increase or decrease reward limits (or remove them altogether) at any time. 

    9. What does estimated delivery date mean?

      The estimated delivery date for a reward is the date you expect to deliver that reward to backers. If you're offering more than one thing in a single reward tier, set your estimated delivery date to when you expect everything in the reward tier to be delivered.

      If you're not sure what the estimated delivery date is for a reward, take some time out to create a timeline for your project so that you have a good sense of when you'll complete it. Choose a delivery date that you feel confident about and will be working towards. Don't be afraid to give yourself some breathing room. It's always good practice to under-promise and over-deliver.

    10. Can projects raise more than their goal?

      Yes. Projects remain live on Kickstarter until their funding deadline. That means it's entirely possible for a project to overshoot its goal. In that case, the creator receives all of the additional funds (less fees). Some creators use these additional funds to increase the scale or scope of their project, while others improve the quality or variety of backer rewards available.

    11. Can funding be canceled?

      Yes. A project creator has the option to cancel funding. When funding is canceled, all pledges are immediately voided. Project creators and backers can continue to post on the project, however.

    12. What is the maximum project duration?

      Projects on Kickstarter can last anywhere from 1 - 60 days. We've done some research, and found that projects lasting any longer are rarely successful.

      We recommend that project deadlines are set at 30 days or less. Shorter durations have higher success rates, and will create a helpful sense of urgency around your project. For more on duration, see our Creator Handbook.

    13. How do I charge shipping on my reward?

      In general, the cost to mail your backers their rewards (postage, envelopes, etc.) should be taken into account when you set your goal and price your rewards.

      Keep in mind that unless you specify otherwise, backers can pledge to your project from anywhere in the world. It’s always fun to have a backer from across the globe, but it can also mean paying for international postage to send rewards overseas. 

      As you build your rewards, you’ll have the option to specify global shipping costs, and shipping to certain countries. For more information on specifying shipping costs for your backers, read on here.

    14. I don't want to ship internationally. How do I limit reward shipping?

      If you'd rather not ship internationally, you can configure your reward tiers so that you’re only shipping within your own country. Just be sure to set the 'Shipping details' drop down accordingly when creating each reward tier. This restriction will be presented in the reward's description and repeated to backers throughout the checkout process.

    15. If I choose a subcategory, will my project also show up in the main category?

      Yes. For example, if your project is a documentary and you put it in the Documentary subcategory, your project will appear in the Popular section of Documentary as well as the Popular section of Film & Video.
    16. Can I run more than one project at once?

      We rarely permit running multiple projects at the same time, or launching a second project before fulfilling your first one. Having multiple live projects can confuse backers and split support. Running a project is a lot of work, and more than one live project will likely dilute your attention and energy.

      If you're a first-time creator and have multiple project ideas, we recommend selecting the one that's most developed and trying that first.

    17. What are stretch goals?

      A stretch goal is a funding target set by the project creator beyond the original Kickstarter goal. Stretch goals as a term and a practice emerged from the Kickstarter community as a way for creators to "stretch" beyond the initial, official goal of the Kickstarter project and raise more money (and often make cooler stuff!). Funds are collected whether stretch goals are met or not, as long as the project has met its Kickstarter funding goal.

      What happens when a project is overfunded varies depending on the project, and stretch goals are not right for every project. If you are thinking about stretch goals you should consider:

      Project complexity: Stretch goals can make a project more difficult to complete. Fulfilling rewards can be demanding, and any time you add new stuff (more songs on your album, better materials or options on your creation) the demands increase. More costs to consider, more things to ship — things can get complicated fast. It can be tempting to add stretch goals — especially if a project quickly exceeds its initial funding goal — but this shouldn't be done without careful planning.

      Communication: If adding stretch goals, think carefully about how to announce them to your community of backers. Take the time to explain your intentions, your motivations, and your plans. Any changes made midstream should be accompanied by an assurance that you are honoring your initial promises to backers. Simply proclaiming, “New goal!” without recognizing what you’ve achieved together can rub backers the wrong way.

    18. How do I know someone won't steal my idea?

      Being open and sharing ideas is an essential part of Kickstarter. The platform is collaborative by nature, and is a powerful community-building tool for project creators. If you don't want to share much information with potential backers then Kickstarter probably isn't for you.

    19. Can I share my project with friends before I launch?

      Yes! Having friends and collaborators look at what you’ve put together can be really helpful and reassuring. Just click “Get preview link” at the top of your project preview while you're creating your project and send the link to anyone you'd like. The link isn't password protected, so it's very easy to share with friends. They'll also be able to leave feedback directly on your project preview if they have a Kickstarter account.

      If you shared your preview link and don't want people to see it or leave feedback on it anymore, you can always click “Disable preview link” at the top of your project preview. Toggle on and off at will!

    20. I'm collaborating on my project with others. Can we all be listed as the project creator?

      Each project is linked to a single Kickstarter account, but you can list the members of your team (bandmates, etc.) in your bio, which will show on your project page. You can edit that from your account page.

    21. Is Kickstarter going to be available in other countries at some point?

      We’re working hard to open up to project creators in even more countries soon. We appreciate your patience in the meantime!

    22. How can I run a project as a nonprofit?

      As with all projects it's important to look at our rules before getting started. While nonprofits and charitable organizations are welcome to use Kickstarter, funds raised on Kickstarter cannot be used towards a charity or cause. Instead, your project should focus on what you're creating. For tax deduction questions or other specifics, please contact a lawyer or financial professional.

      US-based creators: All the names on all accounts (including the Kickstarter account and bank and credit card accounts) must be in the organization’s name.

      If you're not running the project as a nonprofit, but instead working with a 501(c)(3) fiscal sponsor, be sure that your account details (specifically, the 'Account' tab of your project) is set up by the 501(c)(3). You must also include details about the organization on the project page.

      If your account is registered by a confirmed 501(c)(3) organization, you may have the ability to offer full or partial tax deductions to backers.

      UK-based creators: In general, CICs and other UK nonprofits will not be able to offer tax deductions to backers. 

      Canada-based creators: Project creators in Canada may be able to offer tax deductible pledges if certain requirements are met (e.g., the funding goes to a registered Canadian charity).

      Australia-based creators: Project creators in Australia may be able to offer tax deductible pledges if certain requirements are met (e.g., the funding goes to a registered Deductible Gift Recipient, endorsed by the ATO or listed by name in the income tax law).

      New Zealand-based creators: Project creators in New Zealand may be able to offer tax deductible pledges if certain requirements are met (e.g., the funding goes to a registered Donee organization).

      Netherlands, Ireland and Scandinavia-based creators: For tax deduction questions or other specifics, please contact a lawyer or financial professional.

    23. How do I include images or other media in my project description?

      You can include photos and images in your project description by uploading them from your computer. They must be 50MB or less and one of the following file types: JPEG, PNG, GIF, BMP.

      You can also embed videos and audio in your project description and updates (e.g., from Youtube, Vimeo, SoundCloud, Flickr, etc.). However, you cannot embed your main project video; you must upload the original video file.

    24. How long does a project remain on Kickstarter?

      Forever! Projects are not closed or taken down, they remain on site for reference and transparency.

      For the same reasons, projects cannot be deleted, even if they were canceled or unsuccessful. Please note that deleting your Kickstarter account will not delete your project.

    25. Can I use copyrighted material as part of my project?

      Don't use music, images, video, or other content that you don't have the rights to. Using copyrighted material is almost always against the law and can lead to expensive lawsuits down the road.

      When copyright disputes do arise on Kickstarter (they're rare, but they happen), we handle them in accordance with the Digital Millenium Copyright Act of 1998. To avoid unnecessary disruption, projects in question are typically removed from public view but are not immediately canceled. This keeps pledge authorizations and lines of communication intact, and leaves room for project recovery where appropriate. The procedure is outlined in detail on our Copyright and DMCA Policy page.

      The easiest way to avoid copyright troubles altogether, though, is to create all the content yourself or use content that is free for public use. For example, you may be able to use some Creative Commons-licensed music — per the terms of their licenses — that's available on SoundCloud. Other resources worth exploring: Vimeo Music StoreFree Music Archive, and ccMixter.

    26. Is there a maximum reward tier value?

      The maximum pledge amount varies based on a project's country of origin. A project creator cannot set a reward tier higher than the maximum pledge amount.

      US-based projects: $10,000

      UK-based projects: £5,000

      Canada-based projects: $8,000 CAD

      Australia-based projects: $ 8,000 AUD

      New Zealand-based projects: $ 8,000 NZD

      Netherlands and Ireland-based projects: € 7,000

      Sweden-based projects: 50000 SEK

      Denmark-based projects: 50000 DKK

      Norway-based projects: 50000 NOK

    27. Can my project page be in any language?

      Yes, do what works best for your project! We do recommend that all projects also include an English version of their description, rewards, and other key elements. Kickstarter is a global community, and including translations will definitely help your project have a wider appeal.

    28. What should I include on my project page?

      Every project is unique, as is every project page! As you’re working on launching and running your project, keep the following questions in mind:

      Does your project page tell the story of what you hope to create in a clear, yet interesting way? Do you have an eye-catching project image?

      Do you have a cohesive and relatable project video? One that clearly explains who you are, what your project is, why it’s important to you, and why it should be important to others?

      Does your project have inviting and imaginative rewards? Ones that encourage your backers’ participation in your creative process and beyond?

      Check out our Creator Handbook for more suggestions on what to include on your project page and how to interact with your backer community.

    29. Can a nonprofit or charity organization use Kickstarter?

      Nonprofit and charitable organizations are welcome to use Kickstarter. Before you begin, you should note that Kickstarter cannot be used for direct charity or cause funding, and all projects must fit within one of our fifteen categories and create something to share with others.

    30. What file type should I use for my project image?

      We recommend that you use a project image that is 1024x768 pixels (4:3 ratio) in size. We accept most major image formats, but for best results upload one of our recommended file types: JPEG, PNG, GIF, or BMP. The maximum image size is 50MB.

      Visit our guide to creating a great project image for more tips!

    31. What options do I have for specifying shipping costs?

      When setting up your rewards, you’ll be able to choose from the following options for each reward tier: 

      No shipping involved: This option should only be selected if the reward does not involve shipping anything (for example, a digital copy of a film).

      Restricted: Using this option, you’ll be able to restrict the shipping of rewards to certain countries, and designate costs for each country you select. If you only want to offer shipping within your own country or shipping to a select group of countries, this is the option for you! This additional price will be included in the reward description, and backers in these countries will be prompted to enter the additional amount to their pledge.

      Shipping anywhere in the world: This option will allow you to select a global shipping rate, with the choice to designate outliers with different shipping rates. For example, if you’d like to offer a global shipping rate of $15, but need to charge only $10 for shipping to Canada, you’ll be able to specify this using the tool. This additional price will be included in the reward description, and backers in these countries will be prompted to enter the additional amount to their pledge.

      As you build out your rewards and set shipping costs, keep in mind that the costs for a precise country will always trump the cost of a region. For example, if you offer a shipping rate of $15 for the European Union, but charge only $10 for shipping to France, a backer based in France will be prompted to pay the $10 shipping rate.
  2. Creator Questions: Launching your project

    1. How long does it take to build and launch a project?

      The amount of time it takes to build a project depends on how much work has been done ahead of time. If your reward tiers are already sketched out and your video is ready to go, you can get started pretty quickly. If you want to take longer to sculpt your project page, that’s cool too. You can save your project draft and revisit it later. There's no deadline to complete your draft and launch.

      If you are trying to launch in a hurry, there are a few things to keep in mind. Before you can launch your project, you must verify your identity and configure a payments account. The process takes just a couple of days for some and up to a week for others. If there are complications or discrepancies with the information provided, it's possible it may take even longer. Once all steps in the project build process have been completed, you'll be able to launch or share your project with us for feedback.

    2. Does Kickstarter review projects before launch?

      Yes we do. Our Launch Now feature uses an algorithm incorporating thousands of data points to check whether a project is ready to launch — things like the project’s description, rewards, funding goal, and whether the creator has previously launched a project.

      If the project qualifies for Launch Now, the creator can go live whenever they’re ready. They'll also have the option to connect with a Community Manager at Kickstarter, who will review the project and offer feedback and advice.

      If a project doesn’t qualify for Launch Now, the creator will need to share the project with us for a review before it can launch. A Community Manager from our Creators team does a quick review of these projects to make sure they are in line with our rules. They're verifying that it’s a project with a specific, finite goal. They do not investigate a creator’s ability to complete their project. Community Managers may also offer the creator helpful feedback on ways to structure or present their project.

    3. Why review projects at all?

      Every site has rules for how it can be used. While most sites wait until after something is posted to apply their rules — commonly through user reporting or algorithmic scan — we apply ours before a project launches and people start pledging money to it. (We have user reporting and algorithm scans too, of course.) We take our review process more seriously than a lot of other sites because we have to. It's a big deal for a project to be taken down after it’s launched – much bigger than taking down a YouTube video.

      Any line you draw is going to leave out some great projects. It sucks. But we’re trying to build the best possible tool for funding and building community around creative projects, not the biggest possible funding site.

    4. How does Launch Now work?

      Launch Now gives creators the flexibility to launch their project whenever they’re ready, or to get feedback from the Kickstarter team first. If a creator chooses to launch their project, it’s live! If the creator chooses to connect with us at Kickstarter, we’ll review the project and offer our feedback and advice. The creator can then launch whenever they’re ready.
    5. Which projects are eligible for Launch Now?

      Our 'Launch Now' feature uses an algorithm incorporating thousands of data points to check whether a project can launch now. Data points include keywords, project characteristics, whether the creator has previously launched a project, and other factors.

      The algorithm analyzes the characteristics of an individual project, and compares them to how we’ve handled similar projects in the past.

    6. What happens if a project doesn't qualify for Launch Now?

      The creator is asked to share the project with the Kickstarter staff for a manual review. We simply make sure the project abides by our rules, and then give the green light and share best practices. If the project violates our rules, it is not allowed to launch.

    7. If I submit my project for feedback, who will review it? How does this process work?

      We have a team of Community Managers, each dedicated to a specific Kickstarter category. Most have run Kickstarter projects of their own and all are knowledgeable in their field. When looking over a project, they will watch the project video, read the description, and take a look at the rewards. 

      If everything looks good, we let the creator know via email, and they can launch the project whenever they're ready. We'll also share some tips and best practices. This process can take up to two business days.

      If there are smaller issues with the project — maybe the project offers a reward that our rules prohibit — we ask the creator to adjust. Once the creator has fixed the issue, they’re free to launch.

      If the project violates our rules (it offers financial incentives, promises to donate funds raised on Kickstarter to charity, etc.), we let the creator know that it cannot launch on Kickstarter. At that point the creator would be free to appeal our decision.

    8. How long does it take to hear back after I've submitted my project?

      Once a project has been submitted for review or feedback, the creator should hear back from us within 1-3 business days. Hardware and product design projects often take closer to a week due to the volume of submissions in those categories. We recommend that creators budget their time accordingly.

    9. What percentage of projects are able to launch?

      80% of submissions have been accepted. If you’re doing a creative project, you’re good. If you’re unsure whether your idea would make sense for Kickstarter, get in touch. We’re happy to help.

      The categories with the lowest acceptance rates are Design, Food, and Technology. That's because they're also the broadest categories. Their names alone encompass pretty much everything in the known universe, so we have a few additional rules to define what they mean on Kickstarter.

    10. Why do hardware and product design projects have additional rules?

      Kickstarter is not a store, it’s where creators come together with backers to bring creative projects to life. To underscore this, we ask that creators in these categories be clear with backers about the work remaining in their project, and their prior experience in hardware and design.

      We ask that hardware projects be shown as they are — even if it’s just an early working prototype. We don’t allow photorealistic renderings. We also ask creators in these categories to detail for backers how they’ll produce their product and whether they’ve done things like it before. As with our other categories, offering rewards in bulk quantities over 10 is prohibited.

    11. Does Kickstarter curate which projects are allowed on the site?

      Absolutely not. It doesn't matter if we don't think a project will succeed, or if someone on the Kickstarter staff doesn’t like it. We would never reject a polka album just because we don't like polka. (Note: We have no strong opinion on polka.) We do, however, expect all projects to adhere to our rules and Community Guidelines.

    12. What should projects do if they don’t meet Kickstarter’s rules?

      There are other services out there. You could try Selfstarter, which is software for building your own crowdfunding site (it uses some of our own code that we open-sourced). JustGiving and Rally are platforms for charitable fundraising. And there are hundreds of general crowdfunding sites out there. Regardless of what you decide, you can consult our Creator Handbook to help you build your project and share your idea.

    13. Can I get my project's URL before I launch?

      The final URL for your project isn't generated until you launch, but you can share a link to your Kickstarter profile instead. Your project will be included in the list of created projects on your profile once it has launched.

  3. Creator Questions: While your project is live

    1. Where can I track my project’s progress?

      Your project’s dashboard contains up to the minute stats about your funding progress. From here, you’ll be able to monitor referrer information, reward popularity, video play stats, average pledge amount, and more. The “Activity” section of this page will give you more details, including any pledge or reward adjustments and comment activity. You can also check your backer report for a complete list of your backers, and their respective pledge amounts and reward selections.

      Both your dashboard and backer report can be visited from the creator tools sidebar, located on the left-hand side of your project page.
    2. What are project updates?

      "Project updates" refer to what is essentially each project's blog. Project creators use updates to keep their backers informed on the development of the project. Creators have the option to notify all of their backers about an update or backers of select reward tiers. Some creators may post every day, others may do it rarely, but it's the best way to keep backers informed of a project's progress.

      Creators are encouraged to include media in their updates (video files up to 250MB; images up to 50MB).

      Each post can be made publicly viewable or backers-only. Backers-only updates allow you to communicate privately with backers as a group.

    3. Can a project be edited after launching?

      Yes! Project creators can edit any of the following, even after launching their project.

      — Project description
      — Project video and image
      — New rewards, or rewards without backers
      — Project FAQs
      — Kickstarter profile bio

      The following cannot be edited once a project has launched.

      — Funding goal
      — Project deadline
      — Kickstarter profile name
      — Rewards tiers that have already been selected by a backer

    4. What is my responsibility for answering questions from backers and non-backers?

      People will reach out during the course of the project with questions about your project. These may range from queries on delivery dates to specific technical questions. These inquiries should be answered promptly and, in cases where other backers are asking the same information, publicly with a project update and through your Project FAQ (under your project description). Transparency is vital on Kickstarter.

    5. Can projects be edited after funding is completed?

      Every project's "Story" tab (the page with the project's description, rewards, and funding details) is preserved as it ended. Creators with new information to share can post a project update. Creators of successfully funded projects can use our Spotlight feature, the customizable section at the top of the Updates page, to highlight milestones in their creative process.

    6. Can I change the estimated delivery date for my reward?

      If no backers have selected the reward tier, you can change the estimated delivery date on your Edit Project page. If the reward has already been selected the date cannot be changed, so you should notify those backers of the new delivery date via the "Message All" button in that reward tier's Backer Report.

    7. How does the "magic" search filter work?

      The default sort of our Advanced Discover tool, “magic,” displays a rotating cross section of compelling projects on Kickstarter by surfacing a mixture of Staff Picked and Popular projects from each of our 15 categories. In order to exhibit the creative spectrum of our community, we’ve designed the magic sort to be dynamic — this means that it refreshes often. If you see your project pop in and out of this magical sort, don’t worry, it will still be searchable using the other finite sorts and filters.

    8. Where can I find my project on Kickstarter?

      Every project that launches on Kickstarter can be found on the Recently Launched page in Discover. Your project will also pop up in the Popular section of its corresponding category and subcategory as well as the Currently Funding section of your city.

      Lots of people who come to Kickstarter browse around and look for projects, but keep in mind that when it comes to getting new backers, getting the word out through your own networks is the most effective. Most of the people who back your project will be friends, friends of friends, or fans of the work you do.

    9. How does a project become a Staff Pick?

      At Kickstarter HQ, we spend a big part of our day keeping up with projects. Every morning our editorial team opens hundreds of tabs in their browsers and watches all of the project videos that launched in the last 24 hours. When something sticks out as particularly compelling, whether it’s a really fun video, creative and well-priced rewards, a great story, or an exciting idea (ideally all of the above!), we make the project a Staff Pick.

      We add to Staff Picks throughout the day and throughout the life of a project. We want this page to be ever-evolving and just one way of many for people to find great projects.

      The best way to get on our editorial radar is to keep running an awesome project. We’re always on the lookout, reading about projects through interesting project updates, social media, and articles that pop up in our trusty Kickstarter Google alert. We look forward to reading about yours!

    10. How does a project make it onto the homepage or become the Project of the Day?

      Our editorial team selects projects from Staff Picks to include in the homepage rotation. From that homepage rotation, we choose a single project to feature as our Project of the Day. We put a lot of care into selecting projects, focusing on the same qualities we do for Staff Picks. Because the homepage is the first thing people see when they visit, we aim to have it populated with projects that are great examples of what a Kickstarter project can be.

      The homepage also features projects in your city, popular projects, and projects your friends have backed and launched. These projects aren't selected by staff.

    11. If I am unable to complete my project as promised, what should I do?

      If you realize that you will be unable to follow through on your project before funding has ended, you are expected to cancel it. 

      If your project is successfully funded, Kickstarter’s Terms of Use require creators to complete their projects and fulfill all rewards as promised. If you are unable to fulfill all of your project’s rewards, you should make every reasonable effort to find another way of bringing your project to a satisfying conclusion for backers. Steps should include offering refunds, and detailing exactly how funds were used. For more information, see Section 4 of our Terms of Use

      For projects that launched before October 19, 2014, please see our previous Terms of Use.

  4. Creator Questions: After your project ends

    1. What is Spotlight?

      Spotlight allows creators to make a home for their project on Kickstarter after they’ve been successfully funded. Each creator can take control of their page and build a customized, central hub for news, updates, links to finished work, and anything else they want the world to know about their project.

    2. When do I get access to my spotlight page?

      After your project is successfully funded, you'll be able to fully customize your spotlight page. This feature is only available to successfully funded projects.
    3. My project was just successfully funded, where did my project video go?

      It's still there! After your project is successfully funded, we shift the focus to your spotlight page, bringing your creative process front and center. Your project description, video, and rewards are still visible if you click over to the “Story” tab.

    4. What can I customize on my spotlight page?

      You can edit your main project image, the background (you can add a solid color or upload an image), your project title, blurb, and button (point to your website, latest update, new project, or wherever you'd like). Give your spotlight page the unique flair that best illuminates your creative project!

    5. Can I upload a video to my spotlight page?

      Not yet, but feel free to upload videos and sound clips in your project updates!
    6. How do I make changes to my spotlight page?

      Just log in, head to your spotlight page and click the edit icons, or directly into the text fields to start making changes. To edit your text color, and background image or color, click "Theme" near the top-left hand side of the page.
    7. How much does it cost to get access to Spotlight?

      Nothing! It's completely free and available to all projects that are successfully funded. Use it to shed a light on the unique creative process that comes along with completing your project, and when you're done, share your creation with the world!
    8. What size images should I use for my main spotlight or background image?

      You can upload images of any size, but in general we recommend uploading the highest quality resolution image you have:

      For the background image, we'd recommend image files that are 1:1 or 4:6 in ratio (we'll automatically resize this image to 1600 pixels).

      For the main image, the file that you upload will be resized to a maximum width of 700 pixels and a maximum height of 800 pixels.

    9. If I change my project title or blurb, will it still be searchable on Kickstarter by the older version?

      Not at this time. If you plan on changing your project title, consider including the original version in your blurb – this way folks searching with your older title will still be able to find it.
    10. If my project is successfully funded how do I receive my funds?

      Stripe: If your project is successfully funded, the funds are debited directly from backers' cards. There is a 14-day window for collecting and processing pledges. Once the 14-day window has passed, funds will be transferred directly to your bank account. Please allow a bit of time for this transfer to take place; it can take an additional few days depending on the bank involved. 

      Did you use Amazon Payments to set up your account?

      If your project is successfully funded, funds are transferred directly from backers' credit cards to the project creator's Amazon Payments account. There is a 14-day window for collecting and processing pledges. Once the 14-day window has passed, you can transfer funds from your Amazon Payments account to your linked bank account.

    11. Can I retry my project if funding is unsuccessful?

      Yes. You can always try again and relaunch with a new goal, whenever you're ready. You’ll need to set your project up from scratch, but it can be essentially identical if you choose.

      Just click on the green “Start a project” button and start building. Your original project is always available for reference, so feel free to copy/paste any content that hasn't changed. 

    12. What happens if a backer's credit card is declined?

      When a backer's payment cannot be collected, their pledge is displayed with an errored status in your Backer Report. 

      These backers are sent email instructions to fix their pledge, and they receive periodic email reminders throughout the following week. These backers can also log in to the Kickstarter account from which they pledged to follow a Fix Payment link. They have 7 days from the project's deadline to update their payment method. If they do not do so during that period, the collection attempts will stop and they will appear in a Dropped Backers section of your Backer Report.

    13. What do I do if I miss my Estimated Delivery Date?

      The Estimated Delivery Date is intended to set expectations for backers on when they will receive rewards. Setbacks are common to any project, and creative ones especially. When the unforeseen occurs, creators are expected to post a project update explaining the situation. Sharing the story, speed bumps and all, is part of the Kickstarter experience.

      Creators who are honest and transparent will find backers to be far more forgiving. We’ve all felt the urge to avoid things when we feel bad about them, but leaving backers in the dark makes them assume the worst. It not only reflects badly on the project, it’s disrespectful to the support that community has given and to other Kickstarter creators. Regular communication is a must.

    14. Are projects that were not successfully funded browsable on Kickstarter?

      Kickstarter doesn't have a browse area for projects whose funding was unsuccessful, however unsuccessfully funded projects are accessible through Kickstarter's search and the profile pages of the project's creator and backers. When users click on a creator's profile they can see all of the creator's past projects — successfully and unsuccessfully funded.

      In terms of external search (Google, Bing, etc.), Kickstarter de-indexes projects whose funding was unsuccessful. This means that unsuccessfully funded projects don't show up in those search results. This was implemented after receiving many requests from former project creators who were finding their unsuccessfully funded projects ranking extremely high — in some cases as the #1 result — in Google searches for their name.

  5. Creator Questions: Interacting with backers

    1. How do I communicate with backers?

      To let all your backers know how the project is going you can post an update. Updates are like your project's blog. You'll find a link to post an update in the creator tools sidebar to the left of your project page. You’ll have the option to notify all of your backers about the new post or you can limit the notifications to backers within certain reward tiers. Simply toggle the “Select Tiers” option on the “Post an update” page and choose which tiers you’d like to be notified.

      You’ll also have the option to communicate with your backers through private messages. To send a message to each backer at a particular tier, use the 'Message All' option on that tier in your Backer Report, which you can also get to using the creator tools sidebar. 

      To message backers individually, just use the 'Send Message' link from the backer list or their backer card.

      Backers expect to connect with you through Kickstarter so it's best to use our tools for sending updates and messages and asking for information. Avoid asking people to sign up for another service as it can be confusing and leads to errors. 

    2. How can I get my backers' information to fulfill rewards?

      The Survey tool in the creator tools sidebar makes it easy to collect mailing address, shirt size, reward options, or anything else you need to fulfill rewards.

      To use this tool:

      1) Go to your project page.

      2) Click the "Manage Surveys" link in the creator tools sidebar on the left to start creating your surveys. You can make your questions open answer or multiple choice. You can also allow backers the option to update their shipping information.

      3) You can start building your surveys at any time during your project's funding period. The questions you add are automatically saved as you work on them. When your project is successfully funded (and your funding period has ended) and you're ready to send them, just click "Send Survey".

      4) As you're crafting your surveys, keep in mind that backers are unable to omit survey questions. If a question doesn't apply to everyone in that reward tier, make sure to provide them with the option to say "Not Applicable" or "Doesn't Apply."

      We run the addresses that backers provide through a validation check, just to make sure that the address is properly formatted and to catch any typos.

      You can view the responses on the Backer Report or export them as a CSV file that you can open in Excel and other spreadsheet programs.

      Don’t worry about gathering backers' info before your project is funded. If backers are curious, please let them know that you’ll follow up when you're ready to deliver their rewards. For more information about tools to help you with fulfillment, please visit the Creator Handbook.

      Please note: The Backer Report export contains personal information about backers, and it is your responsibility to protect it. Do not share it with services or third parties you do not trust. If you do use it with another service, like a shipping partner, make sure to read their Terms of Service and Privacy Policy to see how they handle private information. 

    3. How do I manage backer information?

      The Backer Report has all the tools you need to work with your backers during and after your campaign. You'll find a link to it in the creator tools sidebar to the left of your project page.

      From there you can:

      • Communicate with your backers.
      • Request information from your backers (mailing address, T-shirt size, etc.) to fulfill rewards.
      • See a list of all your backers and sort them by reward tier, who's messaged you, and who has responded to the survey.
      • View backers' information, leave yourself a note for special requests, and check them off when you send their rewards.

      For more information on the Backer Report, check out the links above and this blog post

    4. How many surveys can I send my backers?

      Surveys can only be sent once per reward tier, so be sure to collect all of the information you'll need to fulfill backers' rewards.

      Backers are emailed when you send the survey, and they'll receive periodic reminder emails for two weeks. Additionally, backers logging in to Kickstarter will see a notification banner on top of the screen alerting them that they have a survey pending.

      If you realize you need information from your backers before the project ends or after you've already sent the survey, you can message all backers in a given reward tier directly through your Backer Report.

    5. How can I use the backer export?

      The backer export (available from your Backer Report) lets you export all your backer data into a spreadsheet where you can organize and sort the information to meet almost any need. You can:

      • Sort and reorder by reward, pledge, country, name, etc. This makes it easy to count different rewards, pledges, how many signed copies you'll need, and so on.
      • Make changes to backer information. Address, reward preferences, or anything else. Just note it in the spreadsheet so it's all together.
      • Add additional fields for any other data you want to store. For example you could make fields to note when you pack, ship, and email backers.  

      These are just a few examples of what you can do with the export but you can organize and manipulate it to meet almost any need. You can open this in Excel, Numbers, or any spreadsheet program. If you don't have one yet, Google Drive is free and available to all. Check out their help section to get you started.

    6. What information can I see about my backers?

      When a campaign is running you will see the names and pledge amounts of your backers in your Backer Report, which you can get to through the creator tools sidebar to the left of your project page.

      Clicking on any backer will show you more information. For successful projects, after you send a survey, their responses will show here. This is also where you can leave a note to yourself and mark off their reward as sent. 

      Note: Credit card information is not shown.

    7. Can backers update their address information?

      If you’d like to give backers the option to update their shipping information, select this option accordingly from your “Manage Surveys” page. While you’re creating your surveys, simply select the “Let backers change their address” option. Alternatively, if you decide to add this functionality after you’ve already sent out your surveys, select the “Edit” option next to “Address changes not allowed" on the same page.

      Once you’re ready to ship out rewards, and you’d like to disallow survey changes, visit the “Manage Surveys” page and select “Edit” next to “Address changes allowed.” A modal will appear asking you to confirm this change and upon selecting “Send notifications now,” backers will be notified that they have 48 hours remaining to finalize any changes to their shipping information. If backers are asking to update responses to other survey questions (reward size, color, etc), it’s not possible to change their answers directly, but you can leave a note on a survey response.
  6. Creator Questions: Stripe Payments

    1. How do I set up my account to receive funds?

      You’ll set up your account directly through Kickstarter, on the Account tab of project build. We're partnered with Stripe for this process, and it should only take a few minutes to complete!

      This process will require you to set your fund recipient, verify your identity, register your bank account, and verify your contact details. Please note that this process must be fully completed in order to launch your project.

    2. What are the requirements to run my project as a legal entity?

      To run your project as a legal entity, your business or organization must be registered as such in the country you’ve designated for your project. If your company is not registered (and you do not have a business number), you won’t be able to register as a legal entity.

      Please keep in mind that all projects on Kickstarter must have a verified identity associated with them. If you are running your project as a business or organization, a member of the project team who meets our eligibility requirements must verify their identity as its representative.

    3. Where can I find my bank account number?

      You can find your bank account number and routing details on your bank statement or in your account details online. When listing your routing number, be sure to use the one designated for paper and electronic transfers (not wire transfers). If you can't find it, ask your bank — they'll definitely know!

    4. Will you send me a 1099-K tax form?

      Stripe, our payments partner, handles transactions conducted through Kickstarter. Stripe will file a Form 1099-K to report unadjusted annual gross sales information for US-based creators who meet both of the following thresholds in the current tax year:

      • More than $20,000 in gross sales, and
      • More than 200 transactions. 

      In general, even if you don’t receive a 1099-K, the funds you raise on Kickstarter are still subject to taxes. We also recommend that you consult our tax guide and speak to an accountant or a financial advisor for more information.
    5. What are the tax implications of using Kickstarter?

      In general, funds raised on Kickstarter are subject to taxes. But how much you owe can vary based on a number of factors, including the deduction of project-related expenses. We highly recommend talking to an accountant or tax advisor. They can guide you through your particular tax scenario in the most advantageous way possible.

      While we can't offer tax advice, we have compiled a guide for financial professionals who may not be familiar with Kickstarter.
    6. Is the financial information that I share on the "Account" tab secure?

      The financial details that you share when setting up the "Account" tab of your project are not shared publicly. The information that you provide is used to ensure that you'll be ready to receive funds if your project is successfully funded.

      Stripe, our payments partner, meets and exceeds the most stringent industry standards for security. Additionally, this page is protected by an industry-standard software protocol called Secure Sockets Layer (SSL), which encrypts your personal information.

      At Kickstarter, we take the privacy and security of our community very seriously. We invite you to read our Privacy Policy for more details.

    7. What type of bank account can I use to set up my project?

      The bank account you use to set up your project should belong to the person running the project. The account should be able to support direct deposit (for U.S. accounts, this means that it's ACH compliant). If you have questions about whether or not your account is set up for these types of transactions, we'd recommend checking with your financial institution.

    8. If my project is successfully funded how do I receive my funds?

      If your project is successfully funded, the funds pledged are debited directly from backers' cards. There is a 14-day window following your project's deadline for collecting and processing pledges. Once the 14-day window has passed, funds will be transferred directly to your bank account. Please allow a bit of time for this transfer to take place; it can take an additional few days depending on the bank involved. 

  7. Creator Questions: Verifying your identity

    1. What is the identity verification process? Why is it required?

      Identity verification helps to ensure that there is a real person behind every project on Kickstarter.

      Being a creator is a serious endeavor — if your project succeeds you’ll be receiving funds online. Verifying that you are who you say you are strengthens the integrity of the Kickstarter system. It also protects you by preventing someone else from running a project under your name.

      As of May 19, 2014, the name you verify during this process will be displayed on your creator bio when you launch a project.

    2. I’m launching a project with a group of people or a company. Who should complete the identity verification process?

      Regardless of whether the project creator is one person or an entire company, the identity verification process has to be completed by a single person. If you are running your project as a company or group, a member of the project team who meets our eligibility requirements must verify their identity as its representative.

    3. How do I verify my identity?

      You can verify your identity from the “Account” tab of your project. You’ll complete this process by entering some information about yourself. If for some reason we are unable to verify your identity through this process, you may be prompted to use an automated system which will confirm that you have a valid ID and compare it with an image of your face, as uploaded by you or captured by your webcam. This process is similar to presenting your ID at an airport, except that a machine does the matching, not a human.

      If you have any trouble with this process, our Integrity team may also step in to help with manually verifying your identity.

      We take the security and privacy of our community very seriously. For information about privacy on Kickstarter, please read our Privacy Policy.

    4. I’m having trouble uploading my documents. Any suggestions?

      If you are having trouble capturing an image of your photo ID, make sure that the edges of your ID are visible within the frame. Try slightly angling your ID, to catch surrounding light. Steady the image by placing your elbows on a firm surface, like a table or desk, while holding your ID. You might also achieve better results if you use a webcam to capture the image, rather than uploading one.

  8. Creator Questions: Troubleshooting

    1. I'm having trouble entering my Companies House number. What should I do?

      If there's no immediate match to your Companies House number, try including a leading zero to the number you're entering. Bear in mind that if the company was recently registered, it may take a day or so for the agency records to update. In this case, please try again in a little while, and double-check that the number you're entering is free of any typos. 

    2. Why doesn't the number of backers of my project match the number who have selected rewards?

      Backers have the option to not receive a reward at all. Some of your backers likely have chosen this option. They also have the option to choose a reward at a lower tier than the amount pledged.

    3. I'm having trouble verifying my phone number. What do I do?

      If you're having trouble verifying your phone number, please try again following the steps below. If you're using a non-US phone number, remember to include a plus (+) and the country code in front of your number.

      To verify via text message:

      1. Go to the Account panel on your project.

      2. Select "Receive a text message" in the Phone Verification section and make sure your phone is next to you.

      3. Click "Start Verification" in the phone section.

      4. Wait for your phone to receive the text, then type in the code you see into the box on screen.

      If you don't receive the text (please give it a few minutes to arrive), please try to verify via phone call.

      To verify via phone call:

      1. Go to the Account panel on your project.

      2. Select "Receive an automated phone call" in the Phone Verification section and make sure your phone is next to you.

      3. Click "Start Verification" and you'll see a code appear on screen. (This is the opposite of the text message method.) 

      4. Wait for your phone to ring. When it does, type in the code that you see on screen when prompted.

      If you don't receive the phone call (please give it a few minutes to arrive), please try to verify via text message or try a different phone number.

    4. My project was declined but it meets the rules. What do I do?

      If you feel that your project does meet our rules, you can submit an appeal for reconsideration.

      In an appeal, you have 500 characters to let us know why you think your project meets our rules and should be reconsidered for launch. A Kickstarter staff member will review your project again and take your appeal into consideration. If your appeal is declined, the process ends there. The project submission in question will be closed, but you can always submit a different project.

    5. Why would a project be suspended?

      A project may be suspended if our Integrity team uncovers evidence that it is in violation of one or more of Kickstarter's rules, including:

      — Misrepresentation of support, through self-pledging

      — Misrepresentation or failure to disclose relevant facts about the project or its creator

      — The creator provides inaccurate or incomplete user information to Kickstarter or one of our partners

      — The characteristics of the creator account overlap with the characteristics of backer accounts that pledged to their project

      — A party related to the creator is posing as an independent, supportive party in project comments or elsewhere

      — The creator is presenting someone else’s work as their own

      — The creator is offering purchased items, claiming to have made them

      Projects may also be suspended if they chose to 'Launch Now' but, on closer inspection, do not fall within our rules.

      For more information, please visit our rules and Terms of Use.

    6. What happens when a project is suspended?

      Funding for the project stops and all pledges are canceled. Both the project’s creator and backers are notified via email.
    7. Is a suspension reversible?

      No. Once a project has been suspended it cannot be undone.
    8. Can I pledge to my own project?

      Pledging to your own project is not allowed by either Kickstarter or our payments partners.

    9. What happens if a project breaks Kickstarter’s rules?

      Our Integrity team reviews projects that are flagged by algorithmic scans or reported by members of the Kickstarter community. They look for material violations of Kickstarter’s rules, and take the appropriate administrative action according to our Terms of Use.

    10. My project is listed in the wrong country. How can I fix this?

      If it seems as though the wrong country has been selected for your project, you can correct this by starting a new project. Be sure to select the appropriate country on the screen that appears. You can copy over any existing information from your current project.

      Keep in mind that in order to launch a project under a certain country, you must meet the respective eligibility requirements.

  9. Still need help? Contact us here.