FAQ

  1. Creator Questions: Getting started Top ↑

    1. How do I start a project?

      Anyone that meets our creator requirements is eligible to launch a project on Kickstarter.

      Just click the green "Start a project" button on the start page to begin building your project. You can find tips on structuring and running your project in our Kickstarter School, and refer to the Kickstarter Guidelines to make sure your project idea is a good fit. Meanwhile, feel free to save your project as a draft and return to finish it up or submit it for review at a later date.

    2. Who can use Kickstarter?

      Kickstarter is open to backers all over the world.

      Meanwhile, project creation is currently available to individuals in the US, UK, Canada, Australia, New Zealand and the Netherlands who meet the requirements below.

      US-based creator requirements:

      —You are 18 years of age or older.*
      —You are a permanent US resident with a Social Security Number (or EIN).
      —You have a US address, US bank account, and US state-issued ID (driver’s license).
      —You have a major credit or debit card.

      UK-based creator requirements:

      —You are 18 years of age or older.*
      —You are a permanent UK resident either creating a project in your own name or on behalf of a legal entity with a Companies House Number.
      —You have a UK address, UK bank account, and government-issued ID (driver’s license or passport).
      —You have a major credit or debit card.

      Canada-based creator requirements:

      —You are 18 years of age or older.*
      —You are a permanent resident in Canada either creating a project in your own name or on behalf of a legal entity with a Business Number.
      —You have a Canadian address, Canadian bank account, and government-issued ID (driver’s license or passport).
      —You have a major credit card.

      Australia-based creator requirements:

      —You are 18 years of age or older.*
      —You are a permanent resident in Australia either creating a project in your own name or on behalf of a legal entity with a Business Number.
      —You have an Australian address, Australian bank account, and government-issued ID (driver’s license or passport).
      —You have a major credit or debit card.

      New Zealand-based creator requirements:

      —You are 18 years of age or older.*
      —You are a permanent resident in New Zealand either creating a project in your own name or on behalf of a legal entity with a Company Number.
      —You have a New Zealand address, New Zealand bank account, and government-issued ID (driver’s license or passport).
      —You have a major credit or debit card.

      Netherlands-based creator requirements:

      —You are 18 years of age or older.*
      —You are a permanent resident of the Netherlands either creating a project in your own name or on behalf of a legal entity with a KvK number.
      —You have a Dutch address, Dutch bank account, and government-issued ID (driver's license or passport).
      —You have a major credit or debit card.

      *Parents and teachers can launch projects in collaboration with children under 18 only if the adult registers for the Kickstarter and payments accounts and is in charge of running the project itself.

    3. Can Kickstarter be used to fund anything?

      We allow creative projects in the worlds of Art, Comics, Dance, Design, Fashion, Film, Food, Games, Music, Photography, Publishing, Technology, and Theater. 

      Everything on Kickstarter must also be a project. A project has a clear goal, like making an album, a book, or a work of art. A project will eventually be completed, and something will be produced by it.

      Kickstarter does not allow charity, cause, or "fund my life" projects. Check out our project guidelines for details. 

      Our staff does a quick review of projects before they launch to ensure they fit this criteria.

    4. What are some things I should do before launching my project?

      You should:

      — Make a detailed budget of your costs. Use this to set your funding goal.
      — Look closely at other Kickstarter projects, especially Staff Picks.
      — Brainstorm with friends about what rewards to offer and other project ideas.
      — Consult Kickstarter School for tips and tricks from our staff, as well as the tips posts on our blog.
      — Have a plan for spreading the word about the project.

      Running a project is a lot of fun and a lot of work. Make sure you're ready before you launch!

    5. What is the maximum project duration?

      Projects on Kickstarter can last anywhere from 1 - 60 days. We've done some research, and found that projects lasting any longer are rarely successful.

      We recommend that project deadlines are set at 30 days or less. Shorter durations have higher success rates, and will create a helpful sense of urgency around your project. For more on duration, see Kickstarter School.

    6. What information should I share on my project page?

      After visiting your project page backers should have a clear sense of:

      — What it is you are trying to do 
      — How you will do it
      — How the funds will be used
      — Your qualifications to complete this project
      — The identities of the people on your team (if you have one)
      — How far along your project is

      The more information you share, the more you will earn your backers’ trust.

    7. Is a video required to launch? How do I make a good one?

      Videos are not required to launch, but projects with a video succeed at a much higher rate (50% vs. 30%), and they also raise more money. So we highly recommend that you include one! Visit Kickstarter School for tips on making a great video.

      Your project video's file size must be 5GB or less and one of the following file types: MOV, MPEG, AVI, MP4, 3GP, WMV, FLV

      For video encoding, use WMV format in Windows. On Mac, use H.264. In both cases, the key variable is the “bit rate,” so look for that box. If it’s measured in kilobits per second (kbps), try 1500 to start. If it’s measured in megabits per second (Mbps), try 1.5. If the file is too big: Make that number smaller. If the quality seems bad: Make it bigger.

    8. What can be offered as a reward?

      Rewards are typically items produced by the project itself — a copy of the CD, a print from the show, a limited edition of the comic. Most projects also offer creative experiences: a visit to the set, naming a character after a backer, a personal phone call. Anything that brings backers into the creative process is a great approach. For tips on creating rewards, visit Kickstarter School.

      Rewards tiers can be set for any pledge amount, up to the maximum pledge. Rewards must all be eligible per our project guidelines, which includes a list of prohibited items and subject matter.

    9. Is there a way to limit the quantity of a reward?

      Yes! When building your project, there's a place to select "Limit # available."

      This makes it so that if, for example, you want to offer 20 VIP seats at your film's premiere, you can limit the reward to 20. As soon as 20 people back the VIP premiere reward tier, it will be marked as sold out and backers won't be able to select it.

      You can also mark a reward tier as sold out at any point during your project's duration, and increase or decrease reward limits (or remove them altogether) at any time. 

    10. What does estimated delivery date mean?

      The estimated delivery date for a reward is the date you expect to deliver that reward to backers. If you're offering more than one thing in a single reward tier, set your estimated delivery date to when you expect everything in the reward tier to be delivered.

      If you're not sure what the estimated delivery date is for a reward, take some time out to create a timeline for your project so that you have a good sense of when you'll complete it. Choose a delivery date that you feel confident about and will be working towards. Don't be afraid to give yourself some breathing room. It's always good practice to under-promise and over-deliver.

    11. How do I charge shipping on my reward?

      In general, the cost to mail your backers their rewards (postage, envelopes, etc.) should be taken into account when you set your goal and price your rewards.

      Keep in mind that unless you specify otherwise, backers can pledge to your project from anywhere in the world. It’s always fun to have a backer from across the globe, but it can also mean paying for international postage to send rewards overseas.

      If that’s something you’ve worked into your project’s budget, great. As you build your rewards, though, you’ll see that you have the option to charge an additional shipping fee to international backers. To do that, simply select “Shipping anywhere in the world,” when you add a reward, then, “Add fee.” The additional price will be included in the reward description, and international backers will be prompted to enter the additional amount to their pledge.

    12. I don't want to ship internationally. How do I limit reward shipping?

      If you'd rather not ship internationally, you can configure a reward tier so that only domestic shipping is available. Just be sure to set the 'Shipping Details' drop down accordingly when creating the reward tier. This restriction will be presented in the reward's description and repeated to backers throughout the checkout process.

    13. Can projects raise more than their goal?

      Yes. Projects remain live on Kickstarter until their funding deadline. That means it's entirely possible for a project to overshoot its goal. In that case, the creator receives all of the additional funds (less fees). Some creators use these additional funds to increase the scale or scope of their project, while others improve the quality or variety of backer rewards available.

    14. Can funding be canceled?

      Yes. A project creator has the option to cancel funding. When funding is canceled, all pledges are immediately voided. Project creators and backers can continue to post on the project, however.

    15. If I choose a subcategory, will my project also show up in the main category?

      Yes. For example, if your project is a documentary and you put it in the Documentary subcategory, your project will appear in the Popular section of Documentary as well as the Popular section of Film & Video.
    16. Can I run more than one project at once?

      We rarely permit running multiple projects at the same time, or launching a second project before fulfilling your first one. Having multiple live projects can confuse backers and split support. Running a project is a lot of work, and more than one live project will likely dilute your attention and energy. There may be exceptions out there, but that’s generally how it works. If you're a first-time creator and have multiple project ideas, we recommend selecting the one that's most developed and trying that first.

    17. What are stretch goals?

      A stretch goal is a funding target set by the project creator beyond the original Kickstarter goal. Stretch goals as a term and a practice emerged from the Kickstarter community as a way for creators to "stretch" beyond the initial, official goal of the Kickstarter project and raise more money (and often make cooler stuff!). Funds are collected whether stretch goals are met or not, as long as the project has met its Kickstarter funding goal.

      What happens when a project is overfunded varies depending on the project, and stretch goals are not right for every project. If you are thinking about stretch goals you should consider:

      Project complexity: Stretch goals can make a project more difficult to complete. Fulfilling rewards can be demanding, and any time you add new stuff (more songs on your album, better materials or options on your creation) the demands increase. More costs to consider, more things to ship — things can get complicated fast. It can be tempting to add stretch goals — especially if a project goes orders of magnitude over funding — but this shouldn't be done without careful planning.

      Communication: If adding stretch goals, think carefully about how to announce them to your community of backers. Take the time to explain your intentions, your motivations, and your plans. Any changes made midstream should be accompanied by an assurance that you are honoring your initial promises to backers. Simply proclaiming, “New goal!” without recognizing what you’ve achieved together can rub backers the wrong way.

    18. How do I know someone won't steal my idea?

      Being open and sharing ideas is an essential part of Kickstarter. The platform is collaborative by nature, and is a powerful community-building tool for project creators. If you are unwilling to share information about your project with potential backers then Kickstarter probably isn’t for you.

    19. Can I share my project with friends before I launch?

      Yes! Having friends and collaborators look at what you’ve put together can be really helpful and reassuring. Just click “Get preview link” at the top of your project preview while you're creating your project and send the link to anyone you'd like. The link isn't password protected, so it's very easy to share with friends. They'll also be able to leave feedback directly on your project preview if they have a Kickstarter account.

      If you shared your preview link and don't want people to see it or leave feedback on it anymore, you can always click “Disable preview link” at the top of your project preview. Toggle on and off at will!

    20. I'm collaborating on my project with others. Can we all be listed as the project creator?

      Each project is linked to a single Kickstarter account, but you can list the members of your team (bandmates, etc.) in your bio, which will show on your project page. You can edit that from your account page.

    21. Is Kickstarter going to be available in other countries at some point?

      We’re working hard to open up to project creators in even more countries soon. We appreciate your patience in the meantime!

    22. How can I run a project as a nonprofit?

      As with all projects it's important to look at the project guidelines before getting started. Nonprofits and charitable organizations should note that Kickstarter isn't for direct charity or cause funding, so your project should focus on what you're creating.

      US creators: All the names on all accounts (including the Kickstarter account, Amazon Payments account, and bank and credit card accounts) must be in the organization’s name.

      If you're not running the project as a nonprofit, but instead working with a 501(c)(3) fiscal sponsor, be sure that the Amazon Payments account (used to receive Kickstarter funds) is set up by the 501(c)(3). You must also include details about the organization on the project page.

      If your Amazon Payments account is registered by a confirmed 501(c)(3) organization, you may have the ability to offer full or partial tax deductions to backers. However, note that when using Amazon Payments for the purposes of a Kickstarter project, creators do not qualify for Amazon's Nonprofit Discount.

      UK creators: In general, CICs and other UK nonprofits will not be able to offer tax deductions to backers. 

      Canadian creators: Project creators in Canada may be able to offer tax deductible pledges if certain requirements are met (e.g., the funding goes to a registered Canadian charity). For tax deduction questions or other specifics, please contact a lawyer or financial professional.

    23. How do I include images or other media in my project description?

      You can include photos and images in your project description by uploading them from your computer. They must be 10MB or less and one of the following file types: JPEG, PNG, GIF, BMP.

      You can also embed videos and audio in your project description and updates (e.g., from Youtube, Vimeo, SoundCloud, Flickr, etc.). However, you cannot embed your main project video; you must upload the original video file.

    24. How long does a project remain on Kickstarter?

      Forever! Projects are not closed or taken down, they remain on site for reference and transparency.

      For the same reasons, projects cannot be deleted, even if they were canceled or unsuccessful. Please note that deleting your Kickstarter account will not delete your project.

    25. Can I use copyrighted material as part of my project?

      Don't use music, images, video, or other content that you don't have the rights to. Using copyrighted material is almost always against the law and can lead to expensive lawsuits down the road.

      When copyright disputes do arise on Kickstarter (they're rare, but they happen), we handle them in accordance with the Digital Millenium Copyright Act of 1998. To avoid unnecessary disruption, projects in question are typically removed from public view but are not immediately canceled. This keeps pledge authorizations and lines of communication intact, and leaves room for project recovery where appropriate. The procedure is outlined in detail on our Copyright and DMCA Policy page.

      The easiest way to avoid copyright troubles altogether, though, is to create all the content yourself or use content that is free for public use. For example, you may be able to use some Creative Commons-licensed music — per the terms of their licenses — that's available on SoundCloud. Other resources worth exploring: Vimeo Music StoreFree Music Archive, and ccMixter.

    26. Is there a maximum reward tier value?

      The maximum pledge amount varies based on a project's country of origin. A project creator cannot set a reward tier higher than the maximum pledge amount.

      US-based projects: $10,000

      UK-based projects: £5,000

      Canada-based projects: $8,000 CAD

      Australia-based projects: $ 8,000 AUD

      New Zealand-based projects: $ 8,000 NZD

      Netherlands-based projects: € 7,000

    27. Is an Amazon Payments account required to launch a project?

      A verified Amazon Payments account is required for US-based project creators. If you're a US creator, we'll send you to Amazon to set up your account when you start your first project. For any Amazon Payments questions, please visit the Payments section of the FAQ.

      If you're creating a project outside of the US, you don't need an Amazon Payments account. Instead, you'll verify your bank account information with Kickstarter directly.

    28. Can my project page be in any language?

      Yes, do what works best for your project! However, so that we can best serve our community, we ask that all projects also include an English version of the description, rewards, and other elements. If your project page has videos in other languages, please include English subtitles or a transcription.
  2. Creator Questions: Launching your project Top ↑

    1. How long does it take to build and submit a project?

      The amount of time it takes to build a project depends on how much work has been done ahead of time. If your reward tiers are already sketched out and your video is ready to go, you can get started pretty quickly. If you want to take longer to sculpt your project page, that’s cool too. You can save your project draft and revisit it later. There's no deadline to complete your draft and submit.

      If you are trying to launch in a hurry, there are a few things to keep in mind. Before you can submit your project, you must verify your identity and configure a payments account. The process takes just a couple of days for some and up to a week for others. If there are complications or discrepancies with the information provided, it's possible it may take even longer. Once this step is completed, a project may be submitted for review.

    2. Does Kickstarter review projects before launch?

      Yes we do. A Community Manager from our Creators Team does a quick review of each project to make sure it meets our guidelines. They're verifying that it’s a creative project in one of 13 categories, and that it has a specific, finite goal. They do not investigate a creator’s ability to complete their project. Community Managers may also offer the creator helpful feedback on ways to structure or present their project.

    3. What do we mean by creative projects?

      We mean projects with a specific, creative goal: things like making an album, a work of art, a movie, or a piece of design. We welcome and celebrate projects from the amazing and diverse worlds of Art, Comics, Dance, Design, Fashion, Film, Food, Games, Music, Photography, Publishing, Technology, and Theater.
    4. Does Kickstarter curate which projects are allowed on the site?

      Absolutely not. It doesn't matter if we don't think a project will succeed, or if someone on the Kickstarter staff doesn’t like it. We would never reject a polka album just because we don't like polka. (Note: We have no strong opinion on polka.) If you heard Kickstarter screens projects, that just refers to the quick check we do to make sure each project meets our guidelines before it launches.
    5. Why the focus on creative projects?

      It’s why we created Kickstarter in the first place. We wanted it to be easier for people to make creative things and everyone else to be a part of them. It’s what first sparked the idea way back in 2001 (you can read the story here).

      Our focus on creative projects means we don’t allow funding for charities, “fund my life” projects, and things without a specific goal. Funding for many of these efforts is worthy and needed, but it’s not what Kickstarter does. We’re focused on helping people bring their creative projects to life.
    6. Why review projects at all?

      Every site has guidelines for how it can be used. While most sites wait until after something is posted to apply their rules — commonly through user reporting or algorithmic scan — we apply ours before a project launches and people start pledging money to it. (We have user reporting and algorithm scans too, of course.) We take our review process more seriously than a lot of other sites because we have to. It's a big deal for a project to be taken down after it’s launched – much bigger than taking down a YouTube video.

      Any line you draw is going to leave out some great projects. It sucks. But we’re trying to build the best possible tool for funding and building community around creative projects, not the biggest possible funding site.

    7. How does the review process work?

      We have a team of Community Managers, each dedicated to a specific Kickstarter category. Most have run Kickstarter projects of their own and all are knowledgeable in their field.

      To review a project, a member of the team will watch the project video, read the description, and take a look at the rewards. 

      If everything looks good, the project is approved. We let the creator know via email, and they can launch the project whenever they're ready.

      If there are smaller issues with the project — maybe the project offers a reward that our guidelines prohibit — we ask the creator to adjust. Once the creator has fixed the issue, they’re free to launch.

      If the project violates our guidelines (it’s not in one of our categories, it’s charity, etc.), we let the creator know that it cannot launch on Kickstarter. At that point the creator would be free to appeal our decision.

    8. How long does the process take?

      Most projects are initially reviewed within 48 to 72 hours. Hardware and Product Design projects have additional guidelines and often take closer to a week. We recommend that creators budget their time accordingly.

    9. What percentage of submissions are able to launch?

      75% of submissions have been accepted. If you’re doing a creative project, you’re good. If you’re unsure whether your idea would make sense for Kickstarter, get in touch. We’re happy to help.

      The categories with the lowest acceptance rates are Design, Food, and Technology. That's because they're also the broadest categories. Their names alone encompass pretty much everything in the known universe, so we have a few additional guidelines to define what they mean on Kickstarter.

    10. Why do Hardware and Product Design projects have additional guidelines?

      Kickstarter is not a store, it’s where creators come together with backers to bring creative projects to life. To underscore this, we ask that creators in these categories be clear with backers about the work remaining in their project, and their prior experience in hardware and design.

      We ask that hardware projects be shown as they are — even if it’s just an early working prototype. We don’t allow photorealistic renderings or simulated uses of products. We also ask creators in these categories to detail for backers how they’ll produce their product and whether they’ve done things like it before.

      Hardware and Product Design projects are prohibited from offering rewards in quantities greater than one. Multiple quantities can imply that rewards are shrink-wrapped and ready to ship, which can reinforce the misconception that Kickstarter is a store.

    11. What should projects do if they don’t meet Kickstarter’s guidelines?

      There are other services out there. You could try Selfstarter, which is software for building your own crowdfunding site (it uses some of our own code that we open-sourced). JustGiving and Rally are platforms for charitable fundraising. And there are hundreds of general crowdfunding sites out there. Regardless of what you decide, you can consult Kickstarter School to help you build your project and share your idea.

  3. Creator Questions: While your project is live Top ↑

    1. What are project updates?

      "Project updates" refer to what is essentially each project's blog. Project creators use updates to keep their backers informed on the development of the project. Creators have the option to notify all of their backers about an update or backers of select reward tiers. Some creators may post every day, others may do it rarely, but it's the best way to keep backers informed of a project's progress.

      Creators are encouraged to include media in their updates, whether by embedding them or uploading directly (video files up to 250MB; images up to 10MB).

      Each post can be made publicly viewable or backers-only. Backers-only updates allow you to communicate privately with backers as a group.

    2. Can a project be edited after launching?

      Yes! Project creators can edit any of the following, even after launching their project.

      — Project description
      — Project video and image
      — New rewards, or rewards without backers
      — Project FAQs
      — Kickstarter profile bio

      The following cannot be edited once a project has launched.

      — Funding goal
      — Project deadline
      — Kickstarter profile name
      — Rewards tiers that have already been selected by a backer

    3. What is my responsibility for answering questions from backers and non-backers?

      People will reach out during the course of the project with questions about your project. These may range from queries on delivery dates to specific technical questions. These inquiries should be answered promptly and, in cases where other backers are asking the same information, publicly with a project update and through your Project FAQ (under your project description). Transparency is vital on Kickstarter.

    4. Can projects be edited after funding is completed?

      No. Every project is preserved as it ended. Creators are encouraged to use project updates to add new information to the project's development.

    5. Can I change the estimated delivery date for my reward?

      If no backers have selected the reward tier, you can change the estimated delivery date on your Edit Project page. If the reward has already been selected the date cannot be changed, so you should notify those backers of the new delivery date via the "Message All" button in that reward tier's Backer Report.

    6. How does the Popular page work?

      The Popular page in Discover is divided into categories, and each category rotates when it’s refreshed. The page is populated by an algorithm that takes many factors into account that measure, well, popularity!
    7. Where can I find my project on Kickstarter?

      Every project that launches on Kickstarter can be found on the Recently Launched page in Discover. Your project will also pop up in the Popular section of its corresponding category and subcategory as well as the Currently Funding section of your city.

      Lots of people who come to Kickstarter browse around and look for projects, but keep in mind that when it comes to getting new backers, getting the word out through your own networks is the most effective. Most of the people who back your project will be friends, friends of friends, or fans of the work you do.

    8. How does a project become a Staff Pick?

      At Kickstarter HQ, we spend a big part of our day keeping up with projects. Every morning our editorial team opens hundreds of tabs in their browsers and watches all of the project videos that launched in the last 24 hours. When something sticks out as particularly compelling, whether it’s a really fun video, creative and well-priced rewards, a great story, or an exciting idea (ideally all of the above!), we make the project a Staff Pick.

      We add to Staff Picks throughout the day and throughout the life of a project. We want this page to be ever-evolving and just one way of many for people to find great projects.

      The best way to get on our editorial radar is to keep running an awesome project. We’re always on the lookout, reading about projects through interesting project updates, social media, and articles that pop up in our trusty Kickstarter Google alert. We look forward to reading about yours!

    9. How does a project make it onto the homepage or become the Project of the Day?

      Our editorial team selects projects from Staff Picks to include in the homepage rotation. From that homepage rotation, we choose a single project to feature as our Project of the Day. We put a lot of care into selecting projects, focusing on the same qualities we do for Staff Picks. Because the homepage is the first thing people see when they visit kickstarter.com, we aim to have it populated with projects that are excellent examples of what a Kickstarter project can be.

      The homepage also features projects in your city, popular projects, and projects your friends have backed and launched. These projects aren't selected by staff.

    10. If I am unable to complete my project as promised, what should I do?

      If you realize that you will be unable to follow through on your project before funding has ended, you are expected to cancel it. If your project is successfully funded, you are required to fulfill all rewards or refund any backer whose reward you do not or cannot fulfill. A failure to do so could result in damage to your reputation or even legal action by your backers. 

      To avoid problems, don't over-promise when creating your project. If issues arise, communicate immediately, openly, and honestly with your backers.

  4. Creator Questions: After your project ends Top ↑

    1. If my project is successfully funded how do I receive my funds?

      US-based projects: If your project is successfully funded, funds are transferred directly from backers' credit cards to the project creator's Amazon Payments account. There is a 14-day window for collecting and processing pledges. Once the 14-day window has passed, you can transfer funds from your Amazon Payments account to your linked bank account.

      (Note: Amazon Payments users with a six-month history of receiving credit card payments can apply to Amazon for immediate withdrawals.)

      Non-US projects: If your project is successfully funded, the funds are debited directly from backers' cards. There is a 14-day window for collecting and processing pledges. Once the 14-day window has passed, funds will be transferred directly to your bank account.

    2. Can I retry my project if funding is unsuccessful?

      Yes. You can always try again and relaunch with a new goal, whenever you're ready. You’ll need to set your project up from scratch, but it can be essentially identical if you choose.

    3. What happens if a backer's credit card is declined?

      When a backer's payment cannot be collected, their pledge is displayed with an errored status in your Backer Report. 

      These backers are sent email instructions to fix their pledge, and they receive periodic email reminders throughout the following week. These backers can also log in to the Kickstarter account from which they pledged to follow a Fix Payment link. They have 7 days from the project's deadline to update their payment method. If they do not do so during that period, the collection attempts will stop and they will appear in a Dropped Backers section of your Backer Report.

    4. What do I do if I miss my Estimated Delivery Date?

      The Estimated Delivery Date is intended to set expectations for backers on when they will receive rewards. Setbacks are common to any project, and creative ones especially. When the unforeseen occurs, creators are expected to post a project update explaining the situation. Sharing the story, speed bumps and all, is part of the Kickstarter experience.

      Creators who are honest and transparent will find backers to be far more forgiving. We’ve all felt the urge to avoid things when we feel bad about them, but leaving backers in the dark makes them assume the worst. It not only reflects badly on the project, it’s disrespectful to the support that community has given and to other Kickstarter creators. Regular communication is a must.

    5. Are projects that were not successfully funded browsable on Kickstarter?

      Kickstarter doesn't have a browse area for projects whose funding was unsuccessful, however unsuccessfully funded projects are accessible through Kickstarter's search and the profile pages of the project's creator and backers. When users click on a creator's profile they can see all of the creator's past projects — successfully and unsuccessfully funded.

      In terms of external search (Google, Bing, etc.), Kickstarter de-indexes projects whose funding was unsuccessful. This means that unsuccessfully funded projects don't show up in those search results. This was implemented after receiving many requests from former project creators who were finding their unsuccessfully funded projects ranking extremely high — in some cases as the #1 result — in Google searches for their name.

  5. Creator Questions: Interacting with backers Top ↑

    1. How do I manage backer information?

      The Backer Report has all the tools you need to work with your backers during and after your campaign. You'll find a link to it in the creator tools sidebar to the left of your project page.

      From there you can:

      • Communicate with your backers.
      • Request information from your backers (mailing address, T-shirt size, etc.) to fulfill rewards.
      • See a list of all your backers and sort them by reward tier, who's messaged you, and who has responded to the survey.
      • View backers' information, leave yourself a note for special requests, and check them off when you send their rewards.

      For more information on the Backer Report, check out the links above and this blog post

    2. How do I communicate with backers?

      To let all your backers know how the project is going you can post an update. Updates are like your project's blog. You'll find a link to post an update in the creator tools sidebar to the left of your project page. You’ll have the option to notify all of your backers about the new post or you can limit the notifications to backers within certain reward tiers. Simply toggle the “Select Tiers” option on the “Post an update” page and choose which tiers you’d like to be notified.

      You’ll also have the option to communicate with your backers through private messages. To send a message to each backer at a particular tier, use the 'Message All' option on that tier in your Backer Report, which you can also get to using the creator tools sidebar. 

      To message backers individually, just use the 'Send Message' link from the backer list or their backer card.

      Backers expect to connect with you through Kickstarter so it's best to use our tools for sending updates and messages and asking for information. Avoid asking people to sign up for another service as it can be confusing and leads to errors. 

    3. What information can I see about my backers?

      When a campaign is running you will see the names and pledge amounts of your backers in your Backer Report, which you can get to through the creator tools sidebar to the left of your project page.

      Clicking on any backer will show you more information. For successful projects, after you send a survey, their responses will show here. This is also where you can leave a note to yourself and mark off their reward as sent. 

      Note: Credit card information is not shown.

    4. How can I get my backers' information to fulfill rewards?

      The Survey tool in the creator tools sidebar makes it easy to collect mailing address, shirt size, reward options, or anything else you need to fulfill rewards. To use it just:

      1) Go to your project page.

      2) Click the link to send a survey in the creator tools sidebar on the left and create the questions. You can make it an open answer or multiple choice. You can also allow backers the option to update their shipping information.

      3) The questions you add are automatically saved as you work on them. When you're ready to send, just click 'Send Survey'.

      You can view the responses on the Backer Report or export them as a CSV file that you can open in Excel and other spreadsheet programs.

      Don’t worry about gathering backers' info before your project is funded. If backers are curious, please let them know that you’ll follow up when you're ready to deliver their rewards.

      Please note: The Backer Report export contains personal information about backers, and it is your responsibility to protect it. Do not share it with services or third parties you do not trust. If you do use it with another service, like a shipping partner, make sure to read their Terms of Service and Privacy Policy to see how they handle private information. 

    5. How many surveys can I send my backers?

      Surveys can only be sent once per reward tier, so be sure to collect all of the information you'll need to fulfill backers' rewards.

      Backers are emailed when you send the survey, and they'll receive periodic reminder emails for two weeks. Additionally, backers logging in to Kickstarter will see a notification banner on top of the screen alerting them that they have a survey pending.

      If you realize you need information from your backers before the project ends or after you've already sent the survey, you can message all backers in a given reward tier directly through your Backer Report.

    6. How can I use the backer export?

      The backer export (available from your Backer Report) lets you export all your backer data into a spreadsheet where you can organize and sort the information to meet almost any need. You can:

      • Sort and reorder by reward, pledge, country, name, etc. This makes it easy to count different rewards, pledges, how many signed copies you'll need, or anything else.
      • Make changes to backer information. Address, reward preferences, or anything else. Just note it in the spreadsheet so it's all together.
      • Add additional fields for any other data you want to store. For example you could make fields to note when you pack, ship, and email backers.  

      These are just a few examples of what you can do with the export but you can organize and manipulate it to meet almost any need. You can open this in Excel, Numbers, or any spreadsheet program. If you don't have one yet, Google Drive is free and available to all. Check out their help section to get you started.

  6. Creator Questions: Verifying your identity Top ↑

    1. What is the identity verification process? Why is it required?

      Identity verification helps to ensure that there is a real person behind every project on Kickstarter.

      Being a creator is a serious endeavor -- if your project succeeds you’ll be receiving funds online. Verifying that you are who you say you are strengthens the integrity of the Kickstarter system. It also protects you by preventing someone else from running a project under your name.
    2. I’m launching a project with a group of people or a company. Who should complete the identity verification process?

      Regardless of whether the project creator is one person or an entire company, the identity verification process has to be completed by a single person. If you are running your project as a legal entity, such as a registered company or organization, a person associated with this entity who meets our eligibility requirements must verify their identity as the entity’s representative.

    3. How do I verify my identity?

      You can verify your identity from the “Account” tab of your project. You’ll complete this process by entering some information about yourself. If for some reason we are unable to verify your identity through this process, you may be prompted to use an automated system which will confirm that you have a valid ID and compare it with an image of your face, as uploaded by you or captured by your webcam. This process is similar to presenting your ID at an airport, except that a machine does the matching, not a human.

      If you have any trouble with this process, our Trust and Safety team may also step in to help with manually verifying your identity.

      We take the security and privacy of our community very seriously. For information about privacy on Kickstarter, please read our Privacy Policy.

    4. I’m having trouble uploading my documents. Any suggestions?

      If you are having trouble capturing an image of your photo ID, make sure that the edges of your ID are visible within the frame. Try slightly angling your ID, to catch surrounding light. Steady the image by placing your elbows on a firm surface, like a table or desk, while holding your ID. You might also achieve better results if you use a webcam to capture the image, rather than uploading one.

  7. Creator Questions: Payments — US Top ↑

    1. How do I receive funds?

      During the project creation process we’ll send you to Amazon Payments to set up your account. You can connect an existing Amazon Payments account or sign up for a new one.

      Note that you must fully complete this registration to launch your project.

    2. How do I verify my bank account?

      You'll need to verify your email address with Amazon before you can add a bank account. Once the email's squared away, you can add a bank account here. There are two ways of verifying your bank account, instant verification and via deposits. Not every bank offers instant verification; if yours doesn't, you'll need to request that two small deposits be made into your account. It usually takes 3-5 days for the deposits to show up. Once you see them in your account, you can input the amounts into Amazon to verify.

      To see the status of your bank verification, visit your Amazon Payments profile.

    3. How do I verify my email address?

      When you created your Amazon Payments account, Amazon sent an email with instructions for verifying your email address. Please find the email from Amazon with subject line "Verify Your E-mail Address" in your inbox, and complete your verification. If you can't find the email, you can request that a new one be sent by visiting your Amazon Payments profile.

    4. I'm having problems verifying my account with Amazon. What do I need to do?

      Please visit your Amazon Payments profile to see what steps remain to complete your account setup. Note that you must log in to Amazon Payments with the exact same email address and password you used when you connected your project to Amazon to receive funds in Step 1 (important!). This may be different from your Kickstarter login, and that’s fine.

      If you need assistance verifying your account, please contact Amazon Payments and reference your project token. To find your project token, go to the Edit Project page, click the Account tab, and you'll see it in the Amazon Payments section.

    5. What are the steps required to set up an Amazon Payments account?

      There are two steps to setting up your Amazon Payments account (the second is multi-part). Step 1 is connecting your project to Amazon Payments, where you enter your name, contact information, and other identification details. Step 2 has a few parts:

      Verify your email address with Amazon

      Amazon Payments sent you an email with instructions for verifying your email address. If you can’t find it, you can request a new verification email by visiting your Amazon Payments account.

      Add and verify a US bank account

      Bank accounts can be verified instantly (if supported by your bank) or through a process that can take up to seven business days to complete.

      Complete the tax interview

      Amazon Payments collects taxpayer information for all account holders.

      Add a valid US credit card

      If the card you entered upon account registration in Step 1 is valid, no further action is needed.

      Amazon's account review

      Additionally, Amazon Payments will review your account information to ensure that you meet eligibility requirements. This process usually takes around 48 hours, so please be patient. We’ll send you an email when we receive an update on your account status.

      Once you've completed Step 1, you'll be able to see the status of all these other components by visiting your Amazon Payments profile.

    6. How do I contact Amazon Payments with a question?

      If you need assistance verifying your account or confirming eligibility, please contact Amazon Payments here: https://payments.amazon.com/sdui/sdui/contactussend and reference your project token. 

      To find your project token for an un-launched or live project, go to the Edit Project page, click the Account tab, and you'll see it in the Amazon Payments section.

      To find your project token for an ended project, go to your project's Dashboard, and you'll see it in the Amazon Payments section.

    7. Amazon is asking me for my business details, but I don't have a business. How do I set up my account?

      Amazon Payments' account setup process (Step 1 - set up to receive funds) will ask you for both your personal contact details and your business name and address. If you're running your project on your own and not as a business, that's fine. Simply use your own name and address. Select your business type as "Individual," and feel free to put Kickstarter down as the website.

    8. I’m using a corporate bank account and Amazon has informed me that I must fax them a bank statement to be verified. Is this true?

      Yes, this is a requirement by Amazon Payments.

    9. Why do I need to enter my tax information?

      Amazon Payments collects taxpayer information for all account holders. This includes entering your birth date and your SSN. Completing the tax interview is mandatory to complete the account setup process. 

    10. What do the different Amazon verification statuses mean?

      The Amazon verification statuses are:

      Action required

      This means that there are one or more steps you still need to complete in the verification process. Visit your payments profile to complete them.

      Pending Amazon review

      Amazon Payments is reviewing your account information to ensure that you meet eligibility requirements. This process usually takes around 48 hours, so please be patient. We’ll send you an email when we receive an update on your account status.

      Note that it is possible to be in the "Pending Amazon review" state and then return to the "Action required" state. That's not a problem, just visit your payments profile to see what new information Amazon is asking of you.

      Complete

      Your Amazon account is fully verified.

      Closed

      Amazon has determined that your account is not eligible to receive funds, and your account is closed.

    11. Why has my Amazon Payments account been Pending Review for more than 48 hours?

      If your Amazon Payments account has been in "Pending Amazon Review" status for more than 48 hours, you should contact them referencing your project token to inquire about the status of your account. To find your project token, go to the Edit Project page, click the Account tab, and you'll see it in the Amazon Payments section.

    12. How come my Amazon Payments account shows up as verified but on Kickstarter it says I am not verified?

      It's quite possible that you have verified a different Amazon account, not that one that is linked to your Kickstarter project. When checking your account status on Amazon Payments, make sure that you are logging in with the exact same email address and password you used when you connected your project to Amazon in Step 1. This may be different from your Kickstarter login, and that’s fine.

      If you think you have connected the wrong Amazon account to your project, you can reset the token linking that account to your project in the Account tab of your Edit Project page. Click the blue Continue button in the Amazon Payments section, then the link to reset your token that will appear. This will allow you to re-do Step 1 of the Account setup process, and allow you to connect the correctly verified Amazon account to your project.

      If you need assistance verifying your account, please contact Amazon Payments and reference your project token. To find your project token, go to the Edit Project page, click the Account tab, and you'll see it in the Amazon Payments section.

    13. Amazon Payments says I have to reset my token to connect a different Amazon account to my project. How do I do that?

      You can reset the Amazon Payments token linked to your project in the Account tab of your Edit Project page. Click the blue "Continue" button in the Amazon Payments section, then the link to reset your token that will appear. This will allow you to re-do Step 1 of the Account setup process, and allow you to connect the correctly verified Amazon account to your project.

    14. It has been 14 days since my project ended and I can't see my funds. Where are they?

      If you're not seeing your funds by now, you’re likely logging in to the wrong Amazon Payments account. Make sure that you are logging in to Amazon Payments with the exact same email address and password you used when you registered to receive funds. This may be different from your Kickstarter login, and that’s fine. Once you log in to that account, you should be able to request a withdrawal of the funds to your personal bank account.

      If you are having trouble locating the correct account, please contact Amazon Payments and reference your project token. To find your project token, go to your project's Dashboard, and you'll see it in the Amazon Payments section.

    15. What are the tax implications of using Kickstarter?

      In general, funds raised on Kickstarter are subject to taxes. But how much you owe can vary based on a number of factors, including the deduction of project-related expenses. We highly recommend talking to an accountant or tax advisor. They can guide you through your particular tax scenario in the most advantageous way possible.

      We can't offer tax advice, but we have compiled a guide for financial professionals who may not be familiar with Kickstarter. This is a great thing to give to an accountant. If you're not an accountant, this is not a great thing to read sober.

    16. Will Amazon send me a 1099-K tax form?

      Amazon Payments handles transactions conducted through Kickstarter for US projects. Amazon Payments will file Form 1099-K to report unadjusted annual gross sales information for people who meet both of the following thresholds in a calendar year:

      • More than $20,000 in gross sales, and

      • More than 200 transactions. 

      You can read more about this on Amazon Payments' tax reporting information page. In general, even if you don’t receive a 1099-K, the funds you raise on Kickstarter are still subject to taxes. We also recommend that you speak to an accountant or a financial advisor for more information.

  8. Creator Questions: Payments — UK Top ↑

    1. What are the steps required to set up my account for receiving funds?

      There are four steps to setting up the Account section of your project:

      1. Set your funds recipient.

      2. Verify your identity.

      3. Register your bank account.

      4. Verify your contact details.

    2. I want my business to be the funds recipient for my project, but I don't have a Companies House Number. What should I do?

      To run a project as a legal entity, your business or organization must be registered as such in the United Kingdom. If you don't have a Companies House Number, it won't be possible to register as a legal entity.

    3. Where can I find my IBAN?

      You can find your IBAN (International Bank Account Number) on your bank statement or in your account details online. If you can't find it, ask your bank — they'll definitely know!

  9. Creator Questions: Payments — Canada Top ↑

    1. What are the steps required to set up my account for receiving funds?

      There are four steps to setting up the Account section of your project:

      1. Set your funds recipient.

      2. Verify your identity.

      3. Register your bank account.

      4. Verify your contact details.

    2. I want my business to be the funds recipient for my project, but I don't have a Business Number. What should I do?

      To run a project as a legal entity, your business or organization must be registered as such in Canada. If you don't have a Business Number, it won't be possible to register as a legal entity.

    3. Where can I find my bank account number?

      You can find your bank account number and transit number on your bank statement or in your account details online. If you can't find it, check with your financial institution.

  10. Creator Questions: Payments — Australia Top ↑

    1. What are the steps required to set up my account for receiving funds?

      There are four steps to setting up the Account section of your project:

      1. Set your funds recipient.

      2. Verify your identity.

      3. Register your bank account.

      4. Verify your contact details.

    2. I want my business to be the funds recipient for my project, but I don't have a Business Number. What should I do?

      To run a project as a legal entity, your business or organization must be registered as such in Australia. If you don't have a Business Number, it won't be possible to register as a legal entity.

    3. Where can I find my account number or BSB number?

      You can find your account number and BSB number on your bank statement or in your account details online. If you can't find it, check with your financial institution.

  11. Creator Questions: Payments — New Zealand Top ↑

    1. What are the steps required to set up my account for receiving funds?

      There are four steps to setting up the Account section of your project:

      1. Set your funds recipient.

      2. Verify your identity.

      3. Register your bank account.

      4. Verify your contact details.

    2. I want my business to be the funds recipient for my project, but I don't have a Company Number. What should I do?

      To run a project as a legal entity, your business or organization must be registered as such in New Zealand. If you don't have a Company Number, it won't be possible to register as a legal entity.

    3. Where can I find my account number, BSB number or SWIFT code?

      You can find your account number, BSB number and SWIFT code on your bank statement or in your account details online. If you can't find it, check with your financial institution.

  12. Creator Questions: Payments — The Netherlands Top ↑

    1. What are the steps required to set up my account for receiving funds?

      There are four steps to setting up the Account section of your project:

      1. Set your funds recipient. 

      2. Verify your identity.

      3. Register your bank account.

      4. Verify your contact details.

    2. Where can I find my IBAN?

      You can find your IBAN (International Bank Account Number) on your bank statement or in your account details online. If you can't find it, ask your bank — they'll definitely know!

    3. I want my business to be the funds recipient for my project, but I don't have a KvK number. What should I do?

      To run a project as a legal entity, your business or organization must be registered as such in the Netherlands. If you don't have a KvK number, it won't be possible to register as a legal entity.

  13. Creator Questions: Troubleshooting Top ↑

    1. Why doesn't the number of backers to my project match the number who have selected rewards?

      Backers have the option to not receive a reward at all. Some of your backers likely have chosen this option. They also have the option to choose a reward at a lower tier than the amount pledged.

    2. I'm having trouble verifying my phone number. What do I do?

      If you're having trouble verifying your phone number, please try again following the steps below. If you're using a non-US phone number, remember to include a plus (+) and the country code in front of your number.

      To verify via text message:

      1. Go to the Account panel on your project.

      2. Select "Receive a text message" in the Phone Verification section and make sure your phone is next to you.

      3. Click "Start Verification" in the phone section.

      4. Wait for your phone to receive the text, then type in the code you see into the box on screen.

      If you don't receive the text (please give it a few minutes to arrive), please try to verify via phone call.

      To verify via phone call:

      1. Go to the Account panel on your project.

      2. Select "Receive an automated phone call" in the Phone Verification section and make sure your phone is next to you.

      3. Click "Start Verification" and you'll see a code appear on screen. (This is the opposite of the text message method.) 

      4. Wait for your phone to ring. When it does, type in the code that you see on screen when prompted.

      If you don't receive the phone call (please give it a few minutes to arrive), please try to verify via text message or try a different phone number.

    3. My project was declined but it meets the project guidelines. What do I do?

      If you feel that your project does meet the project guidelines, you can submit an appeal for reconsideration.

      In an appeal, you have 500 characters to let us know why you think your project meets the project guidelines and should be reconsidered for launch. A Kickstarter staff member will review your project again and take your appeal into consideration. If your appeal is declined, the process ends there. The project submission in question will be closed, but you can always submit a different project.

    4. What happens if a project breaks Kickstarter’s rules?

      Our Trust & Safety team reviews projects that are flagged by algorithmic scans or reported by members of the Kickstarter community. They look for material violations of Kickstarter’s rules, and take the appropriate administrative action according to our Terms of Use.

    5. Why would a project be suspended?

      A project may be suspended if our Trust & Safety team uncovers evidence that it is in violation of one or more of Kickstarter's rules, including:

      — Misrepresentation of support, through self-pledging

      — Misrepresentation or failure to disclose relevant facts about the project or its creator

      — The creator provides inaccurate or incomplete user information to Kickstarter or one of our partners

      — The characteristics of the creator account overlap with the characteristics of backer accounts that pledged to their project

      — A party related to the creator is posing as an independent, supportive party in project comments or elsewhere

      — The creator is presenting someone else’s work as their own

      — The creator is offering purchased items, claiming to have made them

      More information is available within the Kickstarter Guidelines and Terms of Use.

    6. What happens when a project is suspended?

      Funding for the project stops and all pledges are canceled. Both the project’s creator and backers are notified via email.
    7. Is a suspension reversible?

      No. Once a project has been suspended it cannot be undone.
    8. Can I pledge to my own project?

      Pledging to your own project is not allowed by either Kickstarter or our payments partners.

  14. Still need help? Contact us