How can I use Shopify in tandem with Kickstarter?
The way this is written it looks as if it's been posted by KickStarter staff as an official announcement. "Kickstarter and Shopify have teamed up to help creators/entrepreneurs make this transition more seamlessly." I'm sure it's not deliberate, but I was well into the article before I realised the above post was not written by a KS staff member.
Alex Eames - RasPi.TV
I'm on my second project, more promotion but same video views?
Hey Cory! I just looked at both of your campaigns. It seems like the page for your new project is fleshed out with more information and information is organized clearly. I also better understand what you mean by "visual novel" from the explanation on your new project.As for the videos, the newer one starts off a bit abruptly and it's not completely clear what you're watching. Is this gameplay? A trailer? Am I waiting for a voiceover? I also watch most videos without sound, so that makes it even more difficult to tell what's happening (though I appreciated the captions). Your first project video is probably closer to what people are used to seeing (someone talking, introducing their idea, etc) and maybe why people kept watching? These are just guesses! But all of this is to say that there's more to a good campaign than the video, and you've clearly learned that. Wishing you success this second time around.
How do you reach out to the Kickstarter community?
Good question! I guess –– how do people who have products in stores reach out to new shoppers? How do authors with books in bookshops attract new readers? I think it always come down to having a relatable project that appeals to people right away. A main image that stands out helps. Yours is very crisp and clean, but it doesn't completely convey what it is that you're making or offering to people. And then your short description needs to be specific and convey your value proposition. What makes your subscription box different than others? Why is it better for people to get plants this way instead of at their local plant shop?If your box was on a shelf in a store or bookshop, what would make people want to stop and pick it up?
It looks like my project won't be funded, but I want to relaunch in the future, how should I message this?
Consider cancelling the project beforehand. This lets your backers know you're on the ball and can be realistic with your predictions, rather than hopelessly waiting for the project to sputter out when the time ends. Push an update declaring where you went wrong, what you plan to do for the next time, and a projected timeline for another campaign release. Let them know that you understand why and where you failed. After briefly nodding your head to your mistakes, simply move on to how you're going to continue to persist. Package it as a hurdle that you're excited to surmount rather than an admittance of defeat.
How did you decide which fulfillment company to work with?
We decided to use Integracore in the USA and Ideaspatcher (now renamed "Nift" - please note the edit note below) in the EU. The main reason for choosing each of these is that they offered a combine-assemble-shrinkwrap need that we had at the time (rare, but needed). The secondary reason we chose Ideaspatcher is that they will act as your "Importer of Record" in the EU. That means they pre-pay VAT on the manufacturing side of things, so customers don't have to front-door pay VAT on the retail value side of things.Integracore was ok to work with, but pretty pricey. I don't think we'd choose them again unless more shrink-wrapping shenanigans was needed. Shipnaked (aside from their not-so-household-friendly name) is now really trying to storm the Kickstarter fulfillment market with a pretty solid business and pricing model. We'll see if they accomplish what they're setting out to do. We'll be working with them on our next project to assess what they bring to the table.Happyshops in Germany has been pretty great, but there's a pretty significant language barrier, otherwise has been excellent.EDIT: I dislike saying something disparaging, but I'm here to serve you, not the companies I've worked with. To this end I share that working with Ideaspatcher has been a terrible experience in the long run. They delayed shipping our products over 6 weeks (costing us over $3500), and are still holding our excess items that should be returned to us for over 5 months as of the time of this writing, and are now ignoring my emails on the topic. We are not the only company they have wounded in 2016, and so they have renamed themselves "Nift" to dodge the bad press. They are strictly to be avoided. Sorry for the negative news.Warm regards,John Wrot!Gate Keeper GamesMore advice at www.gatekeepergaming.com
What is on your how-to Kickstarter reading list?
I'm currently on my 15th Kickstarter project, so I don’t read anything about crowd-funding anymore. But initially, for my first few Kickstarter projects, I read and reread all the info on the KS site. I mean everything. There is plenty of sound advice scattered there.I haven't found any crowd-funding bloggers that have content that helps me. They often seem to be focused on blockbuster technology projects. That's not me.Let me explain where I think I learned the most about running Kickstarter projects. I supported several projects before I even thought about doing my own. I'd say the best way to learn about doing Kickstarter projects is to support Kickstarter projects and pay attention to what people do well. Copy the stuff you like. But more important, I learned from the mistakes of others. Pay attention when you see updates complaining about schedule problems, wonky prototypes, manufacturing fiascoes, shipping delays, and problems with customs inspectors. These are vital lessons from the front lines. Much better than some author or blogger pontificating about their theories. Plus, these glimpses behind the curtain can be highly entertaining.
Honest opinions on why my campaign's failing?
Hello Tony,I am sorry to hear your campaign isn't going as you hoped. Fortunately you are strong enough to ask for opinions and improve. TOP!I read your project. Some honest observations and tips:A great test is to watch a kickstarter video without sound. And see if you understand what it is about and why you should care and back the project. Video is shared on the internet and social media. Often watched with low sound volume or no sound at all. By watching it like this it still needs to be clear what the project is about.When I watched yours it wasn't clear what the game is about exactly. And I am not even talking about being motivated to back the project. So my genetral advice: look at your video and make more clear what ist is about an why someone should back it. Even if thet don't hear the sound. Make a preview and show it to people who don't know about your project at all.Secondly the video lacks personal content. I see someone drawing and flipping papers. Further on I almost see a face but not quite. Only a headless chest.. If you wan't to engage people and convince them the most valuable piece of advice I can give anyone is this: 'only people convince people!'. Not logo's, custom designed icons on your kickstarter page, soundtracks. These can seriously add to it but the main aspect are 'people'. In your case:you should take the opportunity and take a moment and talk to the viewers. They want to look you in the eye! This is your moment. Show your enthousiasm and convince them!. Viewers don't know you. They want to be shown: who is this guy?? Do I like him? Do I like this game? Will he be able to deliver?Third: It's is about a game. Game's should be fun. And I don't see anyone playing the game. Only explanations but no real people playing the game and really enjoying it. So: where is the emotion? Where is the fun?In general, viewers don't back based upon logic facts. they back/buy based upon emotion. So show much more emotion in your video and on the page itself! All the logic explanation and details are important but only to back and strengthen the decision (sub)consciously made by the vieuwer: "this is a nice game. This looks fun. i would do well if i would have it Friends would like to play it together with me. I wan't to back it" But I need to rationalyze buying it (and it is a kickstarter project so there is risk involved). I will check some facts. read details in the text. Look at the pictures. And hopefully they are in line with the the story in the video and how I expect the game to be. and last: After the video you start right away about how the game works. But I first want to know what the project is. In just a few seconds. . What is it, what is it about. For whom? Why? Should I care and read on, watch the video or skip it and watch something else. All this can be shown in the video. but you should repeat it in the text. The video can be shared an linked to on the web. But the first thing most people do on a kickstarter page is not watch a few minutes of video. instead they quickly scan the headlines and then decide to watch the video or not. Good luck with your project Tony!Ben Voors (Easycue, kickstarting june 2017)