What are the best Kickstarter campaign wrap-ups you've seen?
Hi Field Company,Why don't you celebrate with drinks at your local and post pictures as an update?If you are not going to use KS to communicate with your backers, then I would mention it and give links to where you will post news about the project. Instagram, twitter, website etc. Also mention where they can reach you with an email.Make sure you mention this as well in the comments so that it is easily visible to anyone. For backers who have not given their mailing details, we mentioned this in our latest update. Explain that you have contacted them via KS and email and make them understand that the ball is on their side now.It's important to always reply in the comment section and I would make sure the latest comment is coming from you. This show you are responsive.If you are planning on launching another campaign, let them know that they will be the first to hear about it and benifitiate from early bird rewards.You could also do a live streaming to talk about the next steps with Field Company. But I'm not sure how popular the Streaming is...Another nice thing could be to write the closing update explaining the journey you went through manufacturing it and fulfilling the perks. The pitfalls, the highs and lows. Always good food for thoughts.Nice project!Oscar
Oscar Lhermitte and Kudu
International shipping -- is it as outrageous as it looks?
Greetings Jill, Melody, John, and everyone else dealing with this issue.International shipping can certainly be a beast and I feel you on that. There are a few ways to dance around it.#1) If you are pre-production, plan a size and shape and weight that ships cheaper. Once you get past certain dimensions the shipping rates jump tremendously. If it's a board game, ensure it fits in a medium flat rate box (there are 2 shapes), or small flat rate if that size. And don't underestimate the value of a flat rate bubble mailer. They fit way more than a small flat rate does and ships the same price. - First class, not flat-rate, is often your best bet.#2) (Best option) You can freight ship a fair stack of your product (book, or game, or else) directly into a foreign region, then ship from there.ie: Freight 3 cases of books directly from your printer (or self) to Germany. This will cost you a couple hundred dollars ($100-500 depending on size and total weight), but once you divide price by the # of books in the cases it's only a couple bucks each, then you pay only the local in-region shipping per book, and charge the total to the backer. - Imagine a foreign seller shipping a pallet here, then paying USPS rates... ah, that would only total about $9 per person that way. - This only works in bulk. It won't work very well in small quantities, but UPS's shipping calculator will help you price it out. Try it.#3) Understand this: Nothing is "free". Subsidize the shipping price in your pledge amount.Got free shipping on Amazon or KS? Somebody paid for that. It's subsidized into the price. It might feel free to the buyer, but somebody paid a cut to the shipper-man. If you're paying $50 for something sizable on KS with "free shipping", they subsidized at least $X of shipping into that $50. Can you do the same? Increase the price of the book $5 and then charge only $15 shipping?#4) Eat it. Charge less than the full amount and eat that percentage (ONLY if still profitable to do so). Does +$5 make your pledge value seem wrong somehow? Then #4 might be for you. But know this: You budget this into the net project before you start, and then it's just part of the net goal. This is basically #3, but a harsher-way of looking at it, when increasing Tier Price is to be avoided.(For #2 & #3 - the more you make and will sell will greatly affect your ability to do this. The more you make, the lower you cost per unit is, so you can pass that savings on, and the more you make the more likely it will become for you to shippThese are the main ways. Shipping is real, and it's never free. You can A) Make it cheaper with great planning early, B) Freight ship directly into the region and ship from within it (a great service to provide for your EU customers who worry about VAT), and/or C) Hide the price of shipping by putting in the pledge amount, and calling shipping free, or D) Eat it (ideally budgeting this plan in in advance.Finally, yes, if you're doing shipping yourself to reduce costs to backers, use Stamps.comI have a ton of advice on Freight Shipping (aka Logistics) and Fulfillment (aka shipping stuff) on my blog, and as much on budgeting, and even a how-to for Stamps.com. Take a look for detailed step-by-step advice for each.As always, heart this post if it was helpful to you.Best on your projects!John Wrot!-Community Adviser
How can I use Shopify in tandem with Kickstarter?
The way this is written it looks as if it's been posted by KickStarter staff as an official announcement. "Kickstarter and Shopify have teamed up to help creators/entrepreneurs make this transition more seamlessly." I'm sure it's not deliberate, but I was well into the article before I realised the above post was not written by a KS staff member.
Alex Eames - RasPi.TV
How to estimate international shipping with fixed rewards?
In this case it would be far better to separate shipping out from the rewards. You could make shipping free for domestic and charge only for international. That's what some people do. I prefer to keep the headline price real and charge shipping at only just above cost (You have to round to the nearest currency unit anyway, so round up).For example, on some of my 'small packet' rewards I would charge £1 for UK (domestic for me), £2 for EU and £3 for rest of world. KickStarter allows you to do this. Beware though that tracked international shipping is very expensive, so only really viable for high value rewards. Most people will balk at a $20 shipping charge for a $20 dollar item. I know I do.
Alex Eames - RasPi.TV
What kinds of plans and preparations do you need to make before your project launches?
I always tell people who are contemplating doing a Kickstarter project to seriously research the projects already done in their area of interest. You can learn so much from what other people have done.
Generally speaking: rewards shipment are traceable?
Hi AlessioFor my campaigns I will only ship "tracked" for high value rewards. This is specified on the campaign page and I charge the backers for this. I will only usually do this for rewards above £50 GBP. All lower value rewards are not tracked.I think the expectation is whatever you set it to be. If you tell people "this won't be tracked" they won't expect it to be tracked.As long as you are clear and transparent with your backers it's really up to you.Alex
Alex Eames - RasPi.TV
Stretch Goal Questions
A stretch goal is not mandatory. You don't even need one. But they can help.Usually a stretch goal is an incentive for backers to help keep promoting your campaign. Ideally it would be something that everyone gets which makes the product a little bit better or more attractive.However it can be anything you like. I found on my most recent campaign that "I'll make these extra shapes if we reach £X was ineffective". I've also found "If we hit £X I will donate y of these to charity" to be fairly weak at motivating a response.Best results have been when I've added something to the basic kit. "If we reach X, I will add y components". Those ones actually seem to work.The bottom line is people are wanting an answer to "what's in it for me?" If you give them something, they have an incentive to keep pushing your campaign so it reaches the stretch.
Alex Eames - RasPi.TV