How can you use Kickstarter Live to connect wth your community?
Last activity on  |  8 answers
I think everyone's experience with live-streaming might be slightly different. I laser cut miniature war-gaming terrain. I currently have a live project running (my first ever Kickstarter) and I live stream my laser cutting nightly on Twitch.tv. Every night at about 10pm CST I turn on the cameras and interact with my backers, friends, and the community at large. I show backers the rewards they signed up for and I let them see their things being cut live. I also answer a lot of questions about lasers and design. So far it has been a very positive experience for me and I think it might be the reason that my project was 100% funded in 4 hours and is now holding steady at 600% funded. I think with live streaming people want the interaction, they want the creator to say hi to them and single them out when talking so they feel connected to the creator. So when you live stream you have to be very personal with people and ask how they are doing and be genuinely involved in conversations with them. All 500 of them at the same time. It is a very exhausting thing to do. But after over a month of doing it I already see a very loyal community forming around my brand and what I do. So it is very worth the time. I also feel one single live stream event is just dead hype. People log in to see it but don't stick around until the end. If you consistently live stream more than once a week at set times and days and stick to that, you will find more people showing up week after week and hanging out until the end.My tips?Dont plan every word to say, have a list of topics, but be genuine and engage the audience. the reason people watch live is to engage. If they wanted a scripted speech they would have watched your youtube video.When your stream starts no one will be there. so have something to talk about for 10-30 min where you can just ramble on. Make it fun and exciting, like a youtube video. People will latch onto something you said or an interesting thing that is in frame and make a comment. When they do, acknowledge them and start talking about what they want to talk about. If the tangents get too far off topic just jump the rails and get back on topic.Have interesting items in frame. Wear an interesting T-Shirt that your viewers can ask about.Go to Twitch.tv, go to the games section, and there is a "game" there called creative (normally the 10th or 20th on the list) open that up and watch some creative streamers. See what they are doing and try to do that. Even if you are facebook streaming or youtube streaming, you can learn a lot from those twitch streamers.Have a blank notepad document open with links to places pasted in. This allows you to quickly grab a link via copy/paste and send it to your viewers. Also, great place to put notes.Anyways, My campaign ends on 10/14 at 10:14am (CST) and I will be live streaming that whole day to celebrate. Before and After. Most of it will be a view of the laser cutting their rewards but it will also be me chatting with the viewers and giving shout outs and giveaways. 
Firefly Lasers


Questions about Live Streaming
Last activity 16 minutes ago  |  1 answer
Hey Betta Games! Carol from Kickstarter's Community team here. I worked on a few Kickstarter Live broadcasts, so I'll try to take a first stab at your questions:1. Is there a time limit?No. In fact, one creator ran a live stream for the duration of their campaign. Here's a segment of it.2. Have you experienced lag while running a live stream?Not during any of mine that I was aware of. I do definitely recommend running a test stream in advance so that you can make sure your internet speed and webcam quality is up to par. For example, the quality on my MacBook Air was way better than the quality of my MacBook.3. Does it show up as a project update?Not automatically, but at the end of the stream you'll have access to the recording, which you can easily post in an update.4. Is it viewable after the stream has ended?Yepp. A recording will show up on your project page for 48 hours. And once the stream is done, you'll have a link to share the recording wherever you want.5. Can you limit access to backers?No.6. Anything I wish I knew...Testing your setup is so important. Little things like lighting, the height of your computer, and sound, all fluctuate so much. If anything make sure that the spot you pick has really good lighting. (I prefer natural light, but lamps work fine.)If you're using an external mic, don't forget to speak into it. If you're streaming with a friend, remember to pass the mic to them when they start talking. I believe that nothing makes someone leave a stream faster than bad audio.Hope this is helpful! All of the live streams that I did were so fun. Here are links to a few of them and some of my other favorites:Justin Moore demos recipes from his cookbookJohn Kilduff does some paintingI chat with Justin and Nick (one of the engineer's that built Kickstarter Live)I chat with Mariquel (one of the creators behind Hickies)
Carol Benovic
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