How can you use Kickstarter Live to connect wth your community?
I think everyone's experience with live-streaming might be slightly different. I laser cut miniature war-gaming terrain. I currently have a live project running (my first ever Kickstarter) and I live stream my laser cutting nightly on Twitch.tv. Every night at about 10pm CST I turn on the cameras and interact with my backers, friends, and the community at large. I show backers the rewards they signed up for and I let them see their things being cut live. I also answer a lot of questions about lasers and design. So far it has been a very positive experience for me and I think it might be the reason that my project was 100% funded in 4 hours and is now holding steady at 600% funded. I think with live streaming people want the interaction, they want the creator to say hi to them and single them out when talking so they feel connected to the creator. So when you live stream you have to be very personal with people and ask how they are doing and be genuinely involved in conversations with them. All 500 of them at the same time. It is a very exhausting thing to do. But after over a month of doing it I already see a very loyal community forming around my brand and what I do. So it is very worth the time. I also feel one single live stream event is just dead hype. People log in to see it but don't stick around until the end. If you consistently live stream more than once a week at set times and days and stick to that, you will find more people showing up week after week and hanging out until the end.My tips?Dont plan every word to say, have a list of topics, but be genuine and engage the audience. the reason people watch live is to engage. If they wanted a scripted speech they would have watched your youtube video.When your stream starts no one will be there. so have something to talk about for 10-30 min where you can just ramble on. Make it fun and exciting, like a youtube video. People will latch onto something you said or an interesting thing that is in frame and make a comment. When they do, acknowledge them and start talking about what they want to talk about. If the tangents get too far off topic just jump the rails and get back on topic.Have interesting items in frame. Wear an interesting T-Shirt that your viewers can ask about.Go to Twitch.tv, go to the games section, and there is a "game" there called creative (normally the 10th or 20th on the list) open that up and watch some creative streamers. See what they are doing and try to do that. Even if you are facebook streaming or youtube streaming, you can learn a lot from those twitch streamers.Have a blank notepad document open with links to places pasted in. This allows you to quickly grab a link via copy/paste and send it to your viewers. Also, great place to put notes.Anyways, My campaign ends on 10/14 at 10:14am (CST) and I will be live streaming that whole day to celebrate. Before and After. Most of it will be a view of the laser cutting their rewards but it will also be me chatting with the viewers and giving shout outs and giveaways.
How long did you spend building your project page before you launched?
We took almost a month to get the page ready for launch, starting with about 2 days to plan out the skeleton and flow of the campaign page, then 2 weeks to shoot whatever photo/video assets we needed to populate the page, then a week to edit the video and touch up our photos and to insert texts and plan captions. Once we had all the assets we needed, the actual "creating" of the campaign page took about three days to complete.During the campaign we were also constantly tracking the google analytics metrics of our page and looking for ways to improve and optimize the flow of our page. For example, the first couple of days the bounce rate was super high (people came to our page, didn't engage and left), and we made some assumptions as to why that was (first couple scrolls of the page was not engaging enough, title was not clear and didn't resonate with our audience) and we made incremental improvements like making the title more relevant to the reader, and putting a point-form summary of our campaign in the first portions of our project page.Hope this helps!
The Arc Boards Team
Best way to estimate reward package shipping costs to US and International?
Option #3 - Collect shipping after the campaign. This keeps your manufacturing costs accurate, and thus your funding goal. It also keeps your funding goal lower so you can fund faster. But you still need to estimate shipping costs, and then tell people what those costs will be by country.Then for an album, you're not likely to go huge. Not yet. So you'll just want to check with your national carrier (USA = USPS; UK = Royal Mail), etc. Bring a CD in bubble mailer down to the post office, and get media mail rates. I can't imagine it's going to be more than $2.83 each. Then you buy the bubble mailers from ULINE.com, for .17c each, total it, and you ahve an even $3.00. Then you charge a couple cents (50?) for labor, cause it can take a long time. USA Shipping = $3.50! I do recommend offering "FREE SHIPPING" with your USA tier, by including the $3.50 in it. Then use the $3.50 as a SUBSIDY for international packages, and let international backers know it.Best to you!John Wrot!Gate Keeper GamesLive Project = https://www.kickstarter.com/projects/johnwrot/halfsies-dice
One thing you wish you had known before your Live Stream?
Yas and Maude, your live stream idea sounds very cool. I hope you do it!I wish I had known how important it is to test your live stream with the exact equipment/space/lighting that you'll be using ahead of time. I ran my tests with my Macbook Air and tried to conduct a stream with my Macbook and was surprised by the huge difference in camera quality. I'd definitely recommend running a test of your set up and with the puppets. I shared a few other tips on this Campus thread, too. And yes, be prepared to have fun as well!