Less is more or more is more rewards levels?
Personally I find less is more. Initially a lot of people who backed my Kickstarters were confused by Kickstarter as a concept in the first place let alone reward levels. Make it simple, keep peoples focus and if you reach your goal then that's the time to start adding wizards, shooting stars and whistle blowing bells.
What´s the best way to have your project in different languages?
Personally, I don't think that Kickstarter have thought this through. Like many aspects of Kickstarter, its a great platform but also seriously lacking in many regards (surveys being my big pet peeve). The content editor for the project is very limited in capability.I've only really seen projects in one language, except for one which did the double up.Rather than doing one big block in spanish and then another in english, you could do each paragraph first in spanish and then in english. Perhaps make your first block english and targeted at an english audience. This way your kickstarter search/discovery visitors can see that first which might lower your rate of people leaving immediately upon seeing spanish.
How important is USD currency and shipping cost for US backers?
I too wish that Kickstarter would let us choose our currency. We post what our rewards are approx in USD, but I think for backers from the USA it makes a big difference to see it in their currency. I have friends in Denmark, but I don't keep up with what the danish conversion rate is to my currency or the USD. If you are asking for 400DKR, is that a lot of money for me, or not much money? I can look it up, but I have to really want to back a project to do that - so I think it really harms the amount of money you can gain.Its not just backers in the US either, the majority of our backers were from the USA, Canada, Australia and then Europe. Most people understand what their currency is doing against the USD as its what most trades are pegged against and what most online stores will use that sell internationally. Even for you, just the choice to use Euros rather than Kroner would be good right? Does someone in Austria know what a Kroner is in Euros, or USD? I'd guess on average probably not. They probably know what the Euro and USD are doing, maybe the Pound if they are keeping up with the state of financial affairs around the world?It would be nice of Kickstarter would just display the rewards, goal, funds raised as "CA$40, Approx (your currency based on your ip address)" if they wont let us pick the currency for our project.Furthermore on the currency selection, its not just about backers - its also about creators. We have two local purchases for our campaign - postage and our retail boxes. Postage is included in our reward price, so that doesn't count for us. We've spent about $20k of our $29k we recieved so far in USD purchases. The Canadian dollar is still slipping relative to the USD, some purchases we waited a week on and it cost us several percent more because of it. If 90% of our funds will be spent on USD priced test gear, components, and services it makes sense for us to run our campaign in USD.
Ship internationally and VAT
Das,It's my pleasure to help answer this if I can. : ) The system is actually a good deal easier than you'd think. I plan on adding a full on post about this on my blog sometime soon, but for now, let me give you the brass tacks version.#1) In the USA, unless your product is very large, you probably want to ship USPS. The rates are much much better. Use Stamps.com to get the shipping rate discounts, you'll save as much as $1 per package or more. Then cancel after the first month (which is usually free anyway).#2) In the EU, contact a fulfillment center. Spiral Galaxy is in the UK, Happy Shops are in Germany. I know there are more you can hunt down. I strongly do not recommend Ideaspatcher (aka MorningPlayers). They were once great, they are now sadly unreliable.Make sure when you contact them you ask if they act as your "Importer of Record" and will pre-pay the VAT for you. You can then pay them for it together with the shipping fees.Plus, shipping from within the EU will be cheaper per package than shipping TO the EU from the USA.Of course, freight shipping it there will be a very noteworthy extra cost, that somewhat offsets with the per-package savings.#3) You can also try to avoid VAT in other areas (Canada / Australia) by doing similar things. I've found that Canada has far fewer VAT restrictions than the EU (which is the ultimate VAT factory), and Australia has about the same low level (especially for less expensive products). Here you'll have to decide what's worth it for you and your backer pool. You'll have about 6% of backers in Canada and far less in Australia. This % can certainly vary by product, price, and shipping costs, etc.Aside from the missing detail associated with the unique process for your product and the company you choose, that's really all there is too it. Companies like Spiral Galaxy and Happy Shops have taken advantage of the Kickstarter model and the difficulty VAT poses for USA companies to create a solution for us. It works out for everyone as you don't have to ship as much yourself, EU gets the taxes they want, and your backers don't have to be the ones paying it. (BTW: YOU pay VAT on the manufacturing cost at 19%, backers pay VAT on the product price at 19%, so if costs you $1 but you charge $10, you'll pay 0.19c, but if you made backers pay by shipping from the USA they will have to pay $1.90!)Hope this helps you and many others! Heart it if it helped. : )John Wrot!
Average time before backer begin to back?
I have a PR routine I go through when I launched a new Kickstarter:- Announce it on Twitter- Announce it on tumblr- Send out an announcement on my mailing list.I then wait 24-48 hours, and send out press releases to news sites. As a result, I usually get my first backer within seconds of launching, and sustain a good surge for the first three days of the campaign. I repeat the routine mid-campaign, and again near the end.
What are some strategies for finding an audience for your project?
That's just about the most essential question there is, and I suspect there is not just one answer to it. I'll suggest one. Offer a sample. Costco offered you a bite. id Software let you play a few levels of Doom. Stephen King personally read you a few chapters. Maybe find a way to give people a taste of what they'll get if they decide to go all in for your project.
Do I need to get "Staff Pick" to do well on KickStarter?
I don't know what that "staff pick" business is about but I've made a conscious decision to ignore it. I also, don't try to predict what the backers want. I figure I only have 90 to 122 years to live. I've already squandered 42 of them. No more. I'm just doing the projects I want to do. If only 8 people support my project, awesome! Nice to meet the eight of you. This project is going to be awesome!
What are some good places to share your Kickstarter campaign for feedback?
I think it depends on the community that people's products target. The people in the community who would buy the product are the best choices outside the "circle of friends" in my opinion. Find people who are respected in the community and reach out to them, ask them if they would mind giving some feedback on your Kickstarter preview. If your product might go to distributors/retailers, reach out to some of the mid level ones.
Any ideas on how to reward loyalty?
I definitely think you should give them bonus items/rewards for their pledge - these are people who not only show you a great deal of brand loyalty, but the inherent trust of someone who has seen you deliver on your promises once, twice, or a dozen times before. You should communicate with and get to know such 'repeat backers', and solicit their advice, ideas, and even 'wishlists' for you current and upcoming projects. Most importantly, find out what it is that keeps them coming back for more, and use this information to help tailor your future products/messages!
Blackstone Entertainment, Inc.