What tips do you have for making a great project video on a limited budget?
Keep it 2-3 minutes. Attention span is low, and everyone has a threshold for how long they'll pay attention (or can pay attention before the manager comes to look over their shoulder). The opening moments will have the backers judging your video and deciding if they want to keep going, so try and hook them early. Focus on audio quality. If you don't have a microphone and have to use the in-camera audio, then get the camera as close to you as it can. You can kill audio bounce by hanging a blanket behind the camera. A cheap solution is getting a Zoom H4n (or whatever device that works as a microphone/recorder itself) and holding it in your hand just beneath the frame. Also, make sure where you're shooting isn't riddled with background noises. Shoot near a window. As a filmmaker, I use a light kit, but for the natural look, I tend to just shoot near a window so the soft, diffused light can look good and natural. Just be careful to keep continuity on days where the sun peeks out from behind the clouds while you're filming. It's a cheap way to look well lit. Find the line between informational/inspirational. Some people pitch the big picture without satisfying the detail-oriented people. Some people focus on the nitty gritty without explaining why they're running the Kickstarter. Be fun. Not all campaigns can focus on this, but I'm more likely to keep watching if I'm entertained. I want to like you and if I like you, I'll be more likely to support you. Tell a story. Lastly, let the backers in on why you're doing this, and give them a sense of the origin story if it's interesting. These people are being invited to be on the ground floor of something cool, and as long as you don't come off as needy, a fun relationship can form between creator and backer. Most of those have no impact on the budget, but are important to get right.
Less is more or more is more rewards levels?
Personally I find less is more. Initially a lot of people who backed my Kickstarters were confused by Kickstarter as a concept in the first place let alone reward levels. Make it simple, keep peoples focus and if you reach your goal then that's the time to start adding wizards, shooting stars and whistle blowing bells.
Do I need to get "Staff Pick" to do well on KickStarter?
I don't know what that "staff pick" business is about but I've made a conscious decision to ignore it. I also, don't try to predict what the backers want. I figure I only have 90 to 122 years to live. I've already squandered 42 of them. No more. I'm just doing the projects I want to do. If only 8 people support my project, awesome! Nice to meet the eight of you. This project is going to be awesome!
What are some good places to share your Kickstarter campaign for feedback?
I think it depends on the community that people's products target. The people in the community who would buy the product are the best choices outside the "circle of friends" in my opinion. Find people who are respected in the community and reach out to them, ask them if they would mind giving some feedback on your Kickstarter preview. If your product might go to distributors/retailers, reach out to some of the mid level ones.
Which media outlets are the best for backer conversion rate?
I agree with Mark: if you're going to promote, two things that definitely don't work are the "We'll-promo-your-project!!!" outfits that flood your inbox on launch day, and the shotgun approach to press releases.All it takes to be a "professional Kickstarter promoter" is an email account and a Twitter account. The majority of these "promotional services" aren't doing anything you can't do yourself: Tweeting about your project, and emailing links to blogs. Sorry you had to learn about that the hard way.The key to promoting a KS project is relevance. Be surgical in your efforts! For example, I recently ran a project for a collection of sci-fi comics. I emailed a sci-fi blog that had run stories about my projects before, and offered to let them run a 10-page excerpt from the collection, authored by a popular writer. When they ran the story, it sent $5,000 my way. The blog, its audience, and what I offered them were all relevant to my project, so it worked.Which is why I can't really offer you (or anyone!) A top 20 list of "Best Places to Send My Press Release." You would know that better than we would!All I can suggest is emphasizing relevance in your quest for promotion. don't bother Kotaku with your theater project, y'know?
When is the best time to start sending out press releases in relation to your Kickstarter launch date?
Hey! I am launching my product (Natsu Wallet) on Kickstarter within the next 24 hours and I engaged a marketing agency for help on press release. They have been around and helping other creators in their pre launch logistics.I asked the same question and based on their experience, its 1 week prior to the launch. This is so that an ample amount of time is given to the journalist to read through their emails and find your mail and actually read it. Also, remember to place your preview link in the email so that they can review it. If you notice, there is a button on the preview page that activates notification when the project goes live; that will be very helpful.I hope this answered your question buddy!CheersAlphonso
Any ideas on how to reward loyalty?
I definitely think you should give them bonus items/rewards for their pledge - these are people who not only show you a great deal of brand loyalty, but the inherent trust of someone who has seen you deliver on your promises once, twice, or a dozen times before. You should communicate with and get to know such 'repeat backers', and solicit their advice, ideas, and even 'wishlists' for you current and upcoming projects. Most importantly, find out what it is that keeps them coming back for more, and use this information to help tailor your future products/messages!
Blackstone Entertainment, Inc.
Effective Facebook ad buys - need advice
I recently launched a Kickstarter campaign and I use Facebook Ads (only) to promote Post to my facebook fans. Facebook algorithm shows publications only to a small percentage of your audience, so it is important to reach everyone. For relatively little money you can make that posts reach all your audience. It will be displayed whit the tag "advertising".I recommend using this kind of advertising. Regarding reach an audience that does not know you directly is risky and expensive, but I have not tested much.
I am looking for suggestions on the mid-campaign "slump" of support. How to gain exposure?
If you've done the advertising bit already, or that is simply not an option for you at the moment, try going to the owner of a popular blog or website focused on your project's theme or genre, and politely ask for the opportunity to grant an interview. Although your reception might be lukewarm at best with some, don't be discouraged. Be polite and exude confidence in your project, and keep hunting down more bloggers. If there's one thing I've learned about running and writing gaming blogs, its that content doesn't always write itself. Some bloggers eagerly look for new material, and now that your project has a few concrete successes by mid-campaign, they might be more willing to fill up an article or two with a good Q&A session! One other great way to help bump things up a little in the middle of your project is to take the comments and suggestions of your past and current backers, and deliver on the things that most of them seem to want! Suggestions from backers are usually genuine in nature, and give you the kind of marketing insight that most small businesses have to pay money to receive! Listen to your backers and fans, and deliver to them what they want! The feeling of project ownership they will get when you fulfill their requests will almost certainly open up their pockets just a little wider!Good luck on your project(s)!!
Blackstone Entertainment, Inc.