Less is more or more is more rewards levels?
Personally I find less is more. Initially a lot of people who backed my Kickstarters were confused by Kickstarter as a concept in the first place let alone reward levels. Make it simple, keep peoples focus and if you reach your goal then that's the time to start adding wizards, shooting stars and whistle blowing bells.
How do you extend your reach beyond your friends, family, and contacts to a broader audience?
Facebook! (And other social sites)I have had half of my traffic come through Facebook for each of my campaigns. I find pages with a similar genre and contact them. But here is the KEY. I don't ask them to support my campaign, I don't ask them to buy. I simply ask them to share a link to my campaign on their social page. (Most social sites are always looking for content for their fans) One page posted about our Kickstarter and we had 2000 likes, 2000 comments and 2000 shares. (There was a big boost in our Kickstarter backers that day)IMPORTANT: Look for pages that have a lot of interaction, where the fans make comments. (I have seen pages will millions of likes but nobody ever comments or anything.)
Do I need to get "Staff Pick" to do well on KickStarter?
I don't know what that "staff pick" business is about but I've made a conscious decision to ignore it. I also, don't try to predict what the backers want. I figure I only have 90 to 122 years to live. I've already squandered 42 of them. No more. I'm just doing the projects I want to do. If only 8 people support my project, awesome! Nice to meet the eight of you. This project is going to be awesome!
What are some good places to share your Kickstarter campaign for feedback?
I think it depends on the community that people's products target. The people in the community who would buy the product are the best choices outside the "circle of friends" in my opinion. Find people who are respected in the community and reach out to them, ask them if they would mind giving some feedback on your Kickstarter preview. If your product might go to distributors/retailers, reach out to some of the mid level ones.
Which media outlets are the best for backer conversion rate?
I agree with Mark: if you're going to promote, two things that definitely don't work are the "We'll-promo-your-project!!!" outfits that flood your inbox on launch day, and the shotgun approach to press releases.All it takes to be a "professional Kickstarter promoter" is an email account and a Twitter account. The majority of these "promotional services" aren't doing anything you can't do yourself: Tweeting about your project, and emailing links to blogs. Sorry you had to learn about that the hard way.The key to promoting a KS project is relevance. Be surgical in your efforts! For example, I recently ran a project for a collection of sci-fi comics. I emailed a sci-fi blog that had run stories about my projects before, and offered to let them run a 10-page excerpt from the collection, authored by a popular writer. When they ran the story, it sent $5,000 my way. The blog, its audience, and what I offered them were all relevant to my project, so it worked.Which is why I can't really offer you (or anyone!) A top 20 list of "Best Places to Send My Press Release." You would know that better than we would!All I can suggest is emphasizing relevance in your quest for promotion. don't bother Kotaku with your theater project, y'know?
When is the best time to start sending out press releases in relation to your Kickstarter launch date?
Hey! I am launching my product (Natsu Wallet) on Kickstarter within the next 24 hours and I engaged a marketing agency for help on press release. They have been around and helping other creators in their pre launch logistics.I asked the same question and based on their experience, its 1 week prior to the launch. This is so that an ample amount of time is given to the journalist to read through their emails and find your mail and actually read it. Also, remember to place your preview link in the email so that they can review it. If you notice, there is a button on the preview page that activates notification when the project goes live; that will be very helpful.I hope this answered your question buddy!CheersAlphonso
Best Day/Time of Month to Launch Campaign?
Hi Francis,I am assuming you launched already by now. But I figured I answer this one anyways. It seems that one of the better days to launch a project is Tuesday. Obviously it all depends on the type of project you are launching and how well prepared you are. However if you are trying to go for PR and are reaching out to Bloggers, Writers and Editors of sizable media, Tuesday is a good day. It's not the crazy Monday, yet it's still the beginning of the week, so it will give them just enough time to still post something that week or even that very day that you launch. It is best to reach out to all these folks way in advance to give them a heads up and gauge there interest in your project.We have launched 3 projects for JUICIES.COM here on Kickstarter and I have personally helped out with at least a handful more with friends of mine. All of them where successful, some more then others.There are also a bunch of so called Crowdfunding Helpers and consultants that will start contacting you and basically try to sell you there services as soon as you hit the launch button. We have stayed away from all of these thus far. Not sure how much value they will actually bring. Anyways...good luck! Hope all is working out well.Cheers!Laurens
Any ideas on how to reward loyalty?
I definitely think you should give them bonus items/rewards for their pledge - these are people who not only show you a great deal of brand loyalty, but the inherent trust of someone who has seen you deliver on your promises once, twice, or a dozen times before. You should communicate with and get to know such 'repeat backers', and solicit their advice, ideas, and even 'wishlists' for you current and upcoming projects. Most importantly, find out what it is that keeps them coming back for more, and use this information to help tailor your future products/messages!
Blackstone Entertainment, Inc.
Effective Facebook ad buys - need advice
I recently launched a Kickstarter campaign and I use Facebook Ads (only) to promote Post to my facebook fans. Facebook algorithm shows publications only to a small percentage of your audience, so it is important to reach everyone. For relatively little money you can make that posts reach all your audience. It will be displayed whit the tag "advertising".I recommend using this kind of advertising. Regarding reach an audience that does not know you directly is risky and expensive, but I have not tested much.