93

subscribers
What tips do you have for making a great project video on a limited budget?
Last activity on  |  39 answers
Keep it 2-3 minutes. Attention span is low, and everyone has a threshold for how long they'll pay attention (or can pay attention before the manager comes to look over their shoulder). The opening moments will have the backers judging your video and deciding if they want to keep going, so try and hook them early. Focus on audio quality. If you don't have a microphone and have to use the in-camera audio, then get the camera as close to you as it can. You can kill audio bounce by hanging a blanket behind the camera. A cheap solution is getting a Zoom H4n (or whatever device that works as a microphone/recorder itself) and holding it in your hand just beneath the frame. Also, make sure where you're shooting isn't riddled with background noises. Shoot near a window. As a filmmaker, I use a light kit, but for the natural look, I tend to just shoot near a window so the soft, diffused light can look good and natural. Just be careful to keep continuity on days where the sun peeks out from behind the clouds while you're filming. It's a cheap way to look well lit. Find the line between informational/inspirational. Some people pitch the big picture without satisfying the detail-oriented people. Some people focus on the nitty gritty without explaining why they're running the Kickstarter. Be fun. Not all campaigns can focus on this, but I'm more likely to keep watching if I'm entertained. I want to like you and if I like you, I'll be more likely to support you. Tell a story. Lastly, let the backers in on why you're doing this, and give them a sense of the origin story if it's interesting. These people are being invited to be on the ground floor of something cool, and as long as you don't come off as needy, a fun relationship can form between creator and backer. Most of those have no impact on the budget, but are important to get right. 
Ryan Dunlap

10

subscribers
I am looking for suggestions on the mid-campaign "slump" of support. How to gain exposure?
Last activity on  |  4 answers
If you've done the advertising bit already, or that is simply not an option for you at the moment, try going to the owner of a popular blog or website focused on your project's theme or genre, and politely ask for the opportunity to grant an interview. Although your reception might be lukewarm at best with some, don't be discouraged. Be polite and exude confidence in your project, and keep hunting down more bloggers. If there's one thing I've learned about running and writing gaming blogs, its that content doesn't always write itself. Some bloggers eagerly look for new material, and now that your project has a few concrete successes by mid-campaign, they might be more willing to fill up an article or two with a good Q&A session! One other great way to help bump things up a little in the middle of your project is to take the comments and suggestions of your past and current backers, and deliver on the things that most of them seem to want! Suggestions from backers are usually genuine in nature, and give you the kind of marketing insight that most small businesses have to pay money to receive! Listen to your backers and fans, and deliver to them what they want! The feeling of project ownership they will get when you fulfill their requests will almost certainly open up their pockets just a little wider!Good luck on your project(s)!!
Blackstone Entertainment, Inc.