How can I push my project to reach the goal?
Hi Alessandro and welcome to Campus.Your product looks excellent. I'm not a nocturnal mountain-biker so I don't need one, sadly. But if I did, the cost of yours seems really high to me. For a premium product like yours, I'd really expect a slicker, more dynamic video, rather than just a bunch of captioned stills.Having said that though, I would expect it to appeal to hard-core mountain-bikers, so you really need to make sure that it's been seen in places where they hang out online.I also wonder if videographers would find it interesting?Hope this helps a bitAlex
Alex Eames - RasPi.TV
What would good rewards be for donors to a documentary?
First, the absolute best thing you can do is look at what other projects have done.Here are some ideas I'm going to just rattle off behind the scenes pics and vids facetime with director thank you letter Post card from where your documentary primarily takes place Additional scenes cut from the final product The best thing you can do is make them as personal and related to your project as possible. For example, lets say you were doing a documentary on 9/11. You could offer a reward to recite a prayer or a poem at the sight of the attack. You could ask for personal messages and promise to scatter them over memorial sites. Stuff like that. It gives them a deeper sense of connection to the subject matter and even gives them a little bit of impact in the real world
Should I move my project to another category?
If you don't expect a ton of pledges to come from within the Kickstarter community, it might not make that much of a difference during your campaign. However, maybe the real reason to change would be for discoverability when your campaign funds. You'll be able to link out from your landing page, and you might be surprised the amount of long tail traffic your campaign page will get after your campaign has ended.
Braden Kale Heckman
What is the best way to register your funds after the successful campaign?
In most countries you only pay income tax on your profit. So all of the campaign expenses are 'deductible'.Perhaps you are referring to VAT? (or whatever it's called where you will run your campaign e.g. sales tax).The answer depends entirely on where you are running your campaign from. For example, in the UK you only have to register for VAT if your turnover is >£80k, so you could avoid VAT completely if you are small.
Alex Eames - RasPi.TV
Calculating costs, in what order?
200 * 20 = 4,000 not 40,000. I'm guessing your item costs $200 not $20?Your calculations are somewhat difficult to follow. If your gross revenue is $40,000, how can it also be $20,000?As a general rule of thumb, if you reckon on 10% lost to KS and finance fees, it works out about right. (Somewhere between 8 & 10% depending on your pledge values). You will pay tax only on your profit. I'm sorry I can't help you more, but your numbers are a little bit all over the place.
Alex Eames - RasPi.TV
Best places to advertise apps?
This depends largely on your budget and your ability to make connections. For the sake of giving advice I'll assume you have no budget, which means that your best advertiser is the person on your team who knows tons about the product, is passionate, has good people skills, and excels at communication. Once that person is determined, your job is to get them to do shows, blogs, videos, podcasts, etc with influencers in your field both big and small to help leverage their audience to your favor. You must also make sure that you are adding value to the influencers who are in possession of that audience. This may be just by giving them great content to share, it might be sharing your audience with them in return, and it may be a monetary exchange.Given your product, I would reach out to up and coming YouTubers who are hungry for exposure and would likely be keen to the idea of being on the front line of your app and are likely to be your early adopters. (Perhaps offer to feature them on the app once its launched?) After you have targeted them it's all about building your presentation to them and their audience.Advice on reaching out to influencers, reach out to them where their audience is the thinnest. If they have 10k subscribers on Youtube but only 2K followers on twitter, DM them on twitter because they are more likely to hear you there. I could talk on this topic for miles, but I'll spare you the dissertation lol. Last tip, an new app that is attracting youtubers and that you could reach out to them easily with a good chance of reply, is called "Anchor".I hope I've helped a bit, if you have any questions please don't hesitate to ask I'm more than happy to help (Plus I'm a marketing major so I sorta love this stuff lol)All the best,Zack Applewhite - Betta Games
Is it possible/smart to have an "add on" reward?
Add-ons might be smart. If you instead make a Cartesian product reward matrix that might get confusing for backers. Though if it is something you'd expect a lot of people to do, then maybe it's worth a separate reward. Then save the add-ons for the less popular items.
I need to leave the country for 14 days during my campaign, should I reschedule the launch?
Hey Marina! Welcome to Campus. Another creator asked a similar question a few weeks ago. You can check out the answers here. I'd recommend scheduling the launch at a time when you'll know you'll be able to promote your project, provide updates, and respond to backers.
What do you think about courting sponsors/brands with a Kickstarter campaign?
Probably not. They only care about how many viewers/listeners you can instantly bring them. Now if you already had 10,000 buying customers, or 1 million views, or 1 million listens, then you could start selling sponsor positions to a small startup sponsors, maybe for $500 or $1000 each.