At what point is a prototype complete enough that you feel comfortable running a project to make the product?
I've found people can assume all kinds of things no matter how hard you tell them its a prototype. You have to use clear language saying it's a prototype and the contents will change - and even then some will discuss why the map looks bad lol! Personally I would get it looking as close to the real thing as possible - use 3D design or 3D print to create mockup parts, or hand make it, - it's the design and style that attracts a lot of people whether it's a beautifully hand printed cloth map or a plastic rocket, it's these things that get people excited so spend the time to make them. Cancel that friday night out where you'll spend the cost of making the 3D prints you so desperately need but think you can't afford. It's all or nothing when you get to launching the project and everything you can show up front or reveal through the project will give you so much more to say to people. People are visual and need cool graphics, awesome models, 3D visualisations - not walls of text. You don't need it to be production ready, it just needs to look cool!hope that helps!
Chris Birch, Modiphius
What´s the best way to have your project in different languages?
Hello everyone,I feel like this issue is going to become major since teams (as audience) are getting more international than ever.In our case, I'm french-german and my business partner US and Dominican citizen. Our market is US + West Europe. We are targeting at least 4 different languages: English, Spanish, French and German. And if I learned something, it is that people are not super comfortable reading english if that's not their mother language – even in our digital age.The problem in translating in 4 languages is that the project page becomes way too loaded. Having an external link is a no-go: you will lose all your traffic. It's hard enough to bring people on your project page. So I believed we found the best solution:We post an update immediately after the project is live – with a translated summary in other languages. Then, you just need to add little flag icons at the top of your description, linked the picture to the update page and TADA! no need to overload your project nor to invite your potential backers to leave the page!But it's about time that Kickstarter come with a multilingual option.Cheers,Guillaume from VIRTŪ
VIRTŪ shared sense
Graphic Representation of Reward Levels
Personally I prefer to keep my reward levels as simple as possible. Less levels means simpler fulfillment, which means I can get back to drawing comics.That said, yeah, some kind of visual depiction of the reward tiers is REALLY NICE. Keep it simple and iconic, so people scrolling down can get used to quickly parsing each repeated reward and wonder what this new icon means.
Average time before backer begin to back?
I have a PR routine I go through when I launched a new Kickstarter:- Announce it on Twitter- Announce it on tumblr- Send out an announcement on my mailing list.I then wait 24-48 hours, and send out press releases to news sites. As a result, I usually get my first backer within seconds of launching, and sustain a good surge for the first three days of the campaign. I repeat the routine mid-campaign, and again near the end.
Are people more likely to back creators who have backed other projects?
I think I would be more inclined to back a project from a creator who had backed other projects. I feel like this ecosystem only works if we're both giving and receiving within the community. On top of that, I think if you're serious about running a campaign, you'd have gone through the backer process yourself at least once to see the experience.
Kristen Horner Da Silva
How do you maintain momentum throughout your campaign? Any tips for getting through that tough middle period?
Don't make the "in between" too long. People have short attention spans. Think about what gains traction on Facebook, twitter, etc. Quick bursts of headlines, short pieces of information, and so forth. Get down to the point of what you're asking for, and keep it relevant. Also, try and find a target audience through Facebook "groups" etc of people that you think would be naturally inclined to look at your stuff. - Ben
What's the best way to find a local (or at least regional) manufacturer?
Vincent,Aside from the basic search methods, I have found creators with similar products to mine in the past and contacted them to ask them who they use. Some do not want to share and that is fine, but many have been very helpful. I have always tried to point other creators that contact me in a good direction.
How do you approach your annual or recurring projects?
I may be unique, but I view projects that do annual campaigns for the same project as poorly run businesses. I might cut you some slack if you do a second, but I won't support a third. I view Kickstarter as the place for raising the seed money you need to start something new.My view on this is probably tainted by the fact that I run a monthly science fiction magazine and podcast that I have been trying to turn into a full-time career. Feast or famine fundraising just doesn't make sense to me (nor does the stress of an annual campaign). I think it is more important to build stability and with recurring projects, the natural way to do that is with subscriptions or recurring pledges. I save Kickstarter for new initiatives. For example, last year, we launched a campaign to help us fund the addition of Chinese translations to each issue. If that campaign failed, the project, not the magazine, would have been a bust. In the campaign, I promised not to return to Kickstarter to fund year two. That gives me one year to secure the recurring funds through expanding my business in a traditional way.I love Kickstarter, but it's not always the best tool for the job. I think something like Patreon is better suited to funding the second, third, etc. year of a project. You can leverage each audience to promote or support the other and switch the Kickstarter campaigns to moving you forward rather than sustaining what you have. I think those types of KS projects are more exciting to your community.
If you are printing artwork, do you send it directly to your backers from a third party?
It ultimately boils down to the conditions of your campaign, and the rewards that you are offering. A few points to consider:1. How many kinds of prints are you offering?2. Are your prints your main reward, or are you also offering other items?3. What's the lowest amount of backers that you anticipate having for this campaign to be successful? For example, if you run a $2,000 campaign, do you anticipate having 200 $10 backers that you need to send prints?4. Where is your product being manufactured?Some manufacturers can ship product directly, while others require that you come up with a shipping solution. It's quite normal for larger campaigns to make use of a fulfillment partner to ship out rewards, but many campaigns of all sizes opt to ship their packages themselves through the USPS.As a practice, it is also a good idea to consider assembling an entire reward package before sending it out for fulfillment. Some campaigns offering mixed reward items choose to fulfill part of an order at a time, rather than all at once. (printed pictures through one provider, t-shirts and mugs through another). This can increase complexity for keeping track of which backers have received everything, and which backers still need to be fulfilled.Full disclosure - this commentator works at BackerKit, a post-campaign platform for project creators.
Stretch goals: when are they a good idea, and when should they be introduced?
For my last short, we had no concept of launching stretch goals, but we funded on day four and had to put our brains together to come up with ideas!I think stretch goals are a great idea, but I've seen some people succumb to the pitfalls of getting too excited about their success and then over promising on their stretch goals by promising things that amp their costs up more than they anticipated. (hard cover books vs soft cover, for example)I think stretch goals, like any other rewards, deserve very specific consideration in terms of what is being offered, what they'll cost, and the logistics of delivering on those promises.In terms of when to announce them, I feel like they tend of best serve their purpose when you're close to your goal. You can come off as overly confident by launching with stretch goals built into your campaign, but if you're hitting 80% of your goal and still have a lot of time left, launching stretch goals could be a great way to motivate your community to get you over the finish line and beyond.