People seem to over-simplify our product, how to best explain?
Hi Coline, Congrats on the successful launch! Where is this happening and are you finding it's having a negative effect on your campaign? When sending traffic to your page its often a good thing. Once there, if they want to know about the clinical studies and research they'll read your campaign. My advice for explaining your product would be to think about the benefit it brings e.g better sleep which leads to higher productivity, happiness etc. Rob
What's the best way to do promotion for a new podcast kickstarter?
Start your podcast. Run it for 6 months to a year. Announce your Kickstarter. Run the Podcast at least 1 more month. Launch your Kickstarter. Very few people will support an "in the future I'll start doing 'x', if you give me money now" type project.I've seen it 100 times, and they all fail unless they've already started and shown good content for months.Best wishes on your podcast!John Wrot!-Community Adviser
Help setting my goal, do I including shipping?
Backers appreciate (an respond to) free shipping of course, so I'd increase pledge levels to cover free shipping US, and charge the $14 for foreign. You might be able to reduce the foreign charge - it's called FIMS 'FedEx International Mail Service' http://www.fedex.com/us/international-mail-service It's a FedEx air shipping service. It delivers packages to local post offices from a FedEx aircraft, which the P.O. then delivers locally. Cheap, with an added bonus it minimizes duty and custom fees on overseas deliveries. How cheap? Here's one seller's experience shipping his product via FIMS: USPS - $13.75 FIMS - $ 4.00
Earl Brown, Project leader
How do you get backers from Kickstarter? Most of my backers have been from direct messaging.
Getting backers directly from Kickstarter is largely done by chance. The best thing you can do for your campaign to attract people who are browsing projects is the usual stuff; captivating image, good title, good blurb, right category, good video, good project page, etc. But it's all largely up to you to drive people to your project. Kickstarter works hard to make sure that people go to the website it's self and to make making a project as simple as possible. But their job isn't to drive people to your campaign, it's to give you the opportunity to capture consumer attention and prove that your project is worth their dollar and that you are the person/people to make get that product to them.So in summary, after you have your project page set up and launched you have to let all that work do it's job. After that you'll want to focus your attention on getting people to your project page specifically. Hope this was helpful, Best of luckZack Applewhite - Betta Games
Wondering about the viability of my environmental concept
Hi Jonathan. What a lovely idea. I'd like to see that work.The main problem I see it is that you'll have to figure out what the rewards are going to be. People are much more likely to give you money if they 'get' something for it. Some projects do things like overpriced tee-shirts, but that may not be the best idea.If you can find an attractive way to answer the question "What do I get for my money?" I think you'll be OK.Alex
Alex Eames - RasPi.TV
Should I offer my expensive product as a reward, or tell people to order outside of Kickstarter?
Hi Alicia!All good questions. First, you want to think about your time investment in making your product. How many would you be willing to make? Once you know that, you can just set a limit on the amount of "large horse" rewards that you make available.It's not unfair to ask for an amount higher than retail price for a reward, and it's something that I would actually strongly suggest. Your backers do want the rewards, but they also want to support you.Lastly, you'll want to really consider the "missed items" of campaign cost. If someone buys a horse for $2100, but it cost you $1000 in time and materials to make it, you've only raised $1100 minus Kickstarter Fees and Transaction Fees. You'll want to take all this into consideration when you set your goal.
Braden Kale Heckman
How to estimate international shipping with fixed rewards?
In this case it would be far better to separate shipping out from the rewards. You could make shipping free for domestic and charge only for international. That's what some people do. I prefer to keep the headline price real and charge shipping at only just above cost (You have to round to the nearest currency unit anyway, so round up).For example, on some of my 'small packet' rewards I would charge £1 for UK (domestic for me), £2 for EU and £3 for rest of world. KickStarter allows you to do this. Beware though that tracked international shipping is very expensive, so only really viable for high value rewards. Most people will balk at a $20 shipping charge for a $20 dollar item. I know I do.
Alex Eames - RasPi.TV
Generally speaking: rewards shipment are traceable?
Hi AlessioFor my campaigns I will only ship "tracked" for high value rewards. This is specified on the campaign page and I charge the backers for this. I will only usually do this for rewards above £50 GBP. All lower value rewards are not tracked.I think the expectation is whatever you set it to be. If you tell people "this won't be tracked" they won't expect it to be tracked.As long as you are clear and transparent with your backers it's really up to you.Alex
Alex Eames - RasPi.TV
Stretch Goal Questions
A stretch goal is not mandatory. You don't even need one. But they can help.Usually a stretch goal is an incentive for backers to help keep promoting your campaign. Ideally it would be something that everyone gets which makes the product a little bit better or more attractive.However it can be anything you like. I found on my most recent campaign that "I'll make these extra shapes if we reach £X" was ineffective. I've also found "If we hit £X I will donate y of these to charity" to be fairly weak at motivating a response.Best results have been when I've added something to the basic kit. "If we reach X, I will add y components". Those ones actually seem to work.The bottom line is people are wanting an answer to "what's in it for me?" If you give them something, they have an incentive to keep pushing your campaign so it reaches the stretch.
Alex Eames - RasPi.TV