15

subscribers
What do you wish you had known before you ran your first project?
Last activity on  |  7 answers
Kickstarter cannot deliver that *initial* audience.Once you have enough backers, and a REASON to promote your project (making your goal, then stretch goals and freebies), you hit a certain point where your backers will promote the project and you can, in principle, sit back and watch the money roll in.  But you somehow have to hit that first critical mass.  We thought we'd be visible on the front page for a day or so - but we were only there for a matter of a half hour or so...and then you had to already know that we existed or you'd never find our project.   We didn't expect that...we thought we'd get hundreds of page-views per hour...what we actually got was crickets!Our first Kickstarter failed horribly because we didn't understand that.  But after we retreated, re-tooled and did some up-front promotional work - the second one took off nicely.  The backers from that first successful one then formed the core of people who started the third and now fourth (and soon FIFTH...you heard it here first!!) projects - so we don't need to be so concerned.But the first time out, it's tough.  Nobody knows who you are, whether you'll deliver (lots of projects don't!) - whether you can deliver on time - whether the quality of the rewards will be up to your claims.  Nobody is searching for your keywords - and initial failure gets you pushed down the search further and further.   Unless you get a "Staff Pick" (we never did) or somehow find out how "Sort by Magic" works and exploit it - you're not going to get an audience.So the first Kickstarter is without doubt the toughest...and the only defense is to pre-promote it somehow.
Renee Launer

15

subscribers
Any suggestions for marketing email subjects that don't look spammy?
Last activity on  |  5 answers
So a few people are interested in the answer to this, and nobody seems to have it ;) I'm hoping by posting some more details we might be able to generate some discussion, even if we dont have the answers!What I ended up going with was "Preview of my new FPV/Drone Kickstarter for better video reception" for the subject and trying to personalise every email to the person I've sent it to. Like I said, I know these people, or am at least known by these people if their contact details have been passed on to me.For the post launch emails, I've been using "New FPV product to improve video reception on Kickstarter", pretty generic, I've had emails from friends sending me interesting projects with similar titles - whether the project is on KS or just on a webstore.I'm customising each email I send from the template, ask them about their family if I know about them, or how things are going with the company, or just checking the weather in there area and seeing if they have managed to get and fly in good weather, or commiserating over the bad run of weather they've had (hey, weather's a great neutral topic!). Like I've said, I dont want to be a spammer but I do have a pretty good list of industry contacts i've built up over the years. Of course any reply from a person i've emailed gets an immediate and completely person un-templated response. Most are technical questions or just a thanks for sharing with them/thanks for creating the product.I'm using HubSpot CRM for the emailing, I created a contact list and imported it - their CRM product is free, their email-mass-marketing product is horrendously expensive. They have a "free" addon for chrome+gmail and outlook called "SideKick" which allows you to track people's opening of emails and clicking of links for templates. You get unlimited notifications for the first month, normally 200 - I'm at over 1000 notifications and just 2 days in to the campaign. Some people are opening my emails 8 or more times, and clicking on the links many times. I assume this is them forwarding the email on to others. It also gives you 5 email templates you can use in the CRM when emailing people as part of the free deal. I'm a little confused as to the pricing for upgrade, in the addon itself it says it is $10/mo, but then there is "SideTrack for Business" which is $50/mo however that comes with unlimited calling through the CRM as well. It also gives you more reporting on the templates, without it I'm just getting the total view/click through rate for all emails I've sent. Given the rate I'm burning through Skype credit I'm probably going to spend the $50 in the next day or so. Their sales people were very good on the phone and didnt try too hard to push me towards their marketing solution that would cost me far more money than I have!Since I guess I'm trying to turn this question into more of a Creator-Marketing discussion, I'd also like to link this guide:http://socialwebthing.com/2014/05/social-prospecting-success/I was already doing a lot of this, but certainly found some interesting points (the email checker link in there is awesome). I've been looking up dns records (whoismind.com) for domains of companies I'd like to call or contact to see if I can find out who started the business. Privacy records and domains purchased by web design companies are certainly annoying ;) I've had some good success with at least finding the name of the person behind some one man shows which have worked out well for me.The feedback I'm getting from people I'm emailing and calling is very good, nobody has complained about me reaching out to them, quite a good percentage have actually thanked me.How have you emailed people about your campaign, or otherwise gotten the world out without using an existing consent-given mailing list? Or, have you got any thoughts on improving upon what I've been doing?Marketing without spamming is something we all need to do if we want some success, so I'd be pretty interested in hearing your plans/story/successes.
Mark Harris

15

subscribers
Using ads to promote Kickstarter; Analytics tracking
Last activity on  |  5 answers
Hey! We are currently live on Kickstarter and 7 days in at $234k. We allocated a budget to Facebook Ads and after testing with small $ across 20 ads in week 1, we've dwindled it down to 3 that are performing at 3-6% CTR & 3-6.0 ROI. That means for every $1 spent we are seeing $3-6 in return. our Total conversion (as found in Google Analytics - can explain more soon) is around 1.3% off of facebook in total but this includes more than just the Ads. My best guess is you are getting abotu a .5-1% conversion on Facebook Ads.This means, if you drive 1,000 clicks to your website (DO NOT USE FACEBOOK CLICKS, USE A BITLY TRACKER!) you would gain 1 pledge. This is NOT bad. We are about to upgrade to Google PreRoll because our videos are performing best and an ROI of 6 is not going to boost our campaign as much as we hoped given our small budget.In summary here are my key takeaways:1. Use Facebook Ads to generate pledges & brand awareness.2. Facebook Analytics (find "manage ads") are not 100% accurate and fail to track conversions and clicks accurately. Use BITLY to track your clicks (each ad has a custom Bitly, put that bitly with + after to see clicks&data) and use Google Analytics to track conversions.3. Conversions will still be hard to track, because lots of people will see the ad, open a new tab, go to kickstarter or google and search for your campaign. 4. Market CTR on Facebook is 1.8%. Try running 20-40 ads at $50 to get a good idea of what will work. Pick the winners and move on to other parts of your campaign. Gain an ROI of 3+ to really make a difference.I am beginning a campus thread HERE to track my experience about Google Analytics. This will be abit more intense. Maybe can also repost BITLY + FACEBOOK AD info. Once we run Youtube Preroll, will post that as well. SUBSCRIBE! THANKSWill from GNARBOX
GNARBOX

15

subscribers
Do any UK Kickstarters have advice on postage/shipping strategies?
Last activity on  |  2 answers
Fiona,A great question.  Look into Amazon Fulfillment "Multi-channel".  There are fulfillment centers all over the world for this.  It honestly doesn't matter where you start.  This really only works if you have a large volume of sales, I'd say at least 1,000 or more.  If you only have a couple hundred sales, just fulfill them yourself with Royal Mail.  If you use fulfillment centers around the globe I'd look into amazon's small business competitors, Interfulfillment in CAN, Ideaspatcher in France (serving all of the EU), and some misc ones in Australia (though not necessary unless your product is worth a lot.)  The main reason to use fulfillment centers is to pre-pay VAT fees in these areas.  Since you're already in the EU and the USA doesn't have VAT, you really only need to worry about Canada.  Shipping in Canada is a fortune though, so do your research.More details on page 2 of this article: www.gatekeepergaming.com/article-7-budgets/ As far as presenting these costs... honestly... I'd present them in US dollars.  The largest portion of your sales will come from the USA. Period.  Make it easy for them, post everything in your campaign in USD.  We don't know the exchange rate to British pounds off the top of our heads, and looking it up for each Tier's value can be a hassle.  Play the game to get sales.  It is what it is.  -  Also find a way to ship US sales from within the US (lots of small fulfillment companies in the US).  Removes the other major hurdle to US sales; again: your largest market.Best to you, and Happy Easter!John
John Wrot!

36

subscribers

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