Help setting my goal, do I including shipping?
Backers appreciate (an respond to) free shipping of course, so I'd increase pledge levels to cover free shipping US, and charge the $14 for foreign. You might be able to reduce the foreign charge - it's called FIMS 'FedEx International Mail Service' http://www.fedex.com/us/international-mail-service It's a FedEx air shipping service. It delivers packages to local post offices from a FedEx aircraft, which the P.O. then delivers locally. Cheap, with an added bonus it minimizes duty and custom fees on overseas deliveries. How cheap? Here's one seller's experience shipping his product via FIMS: USPS - $13.75 FIMS - $ 4.00
Earl Brown, Project leader
How do you sort through the mountain of 'expert' PR agencies that message you?
Very easy to process these. Simply click "report" (then delete the email).Any company worth doing business with won't be touting for business by spamming KickStarter creators. It's also against the rules, so please report every single one and get their profiles deleted.
Alex Eames - RasPi.TV
Would you recommend any third-party services to help with managing backers and fulfilling rewards?
We use Backerkit.com for managing post Kickstarter pledges and add Ons and generating the final data that will go to our warehouse. With Backerkit we were able to pull in an additional 25-30% funds on one project and 20% on another project (through a combination of late pledges, people upgrading pledges or choosing more add ons over time and offering paypal as an alternative payment service) Backerkit say projects often get 5-10% uplift through them and they charge 1% of your project but for the ease of managing backers after the event it's VERY worthwhile.
Chris Birch, Modiphius
How do you get THAT much PR?!
Hey everyone -- Stephanie from Kickstarter here. We just posted a whole slew of new videos from workshops and talks we have hosted here at Kickstarter HQ over the past year on the Advice playlist on our YouTube Channel. There are two short video clips that made me think of this excellent conversation in particular -- linking to them below. Hope its insightful!1) In this video clip, early entrepreneur Kit Hickey from Ministry of Supply talks about how they built their PR list before they launched their campaign, and how they pivoted once they went live.2) In this video clip, Heather Delaney from Dynamo PR (has worked on numerous Kickstarter campaigns), shares some very sound strategies for getting and working with press.(Chris Birch: If you are still reading, check them out -- Love your take on this advice!)
How can you use Kickstarter Live to connect wth your community?
I think everyone's experience with live-streaming might be slightly different. I laser cut miniature war-gaming terrain. I currently have a live project running (my first ever Kickstarter) and I live stream my laser cutting nightly on Twitch.tv. Every night at about 10pm CST I turn on the cameras and interact with my backers, friends, and the community at large. I show backers the rewards they signed up for and I let them see their things being cut live. I also answer a lot of questions about lasers and design. So far it has been a very positive experience for me and I think it might be the reason that my project was 100% funded in 4 hours and is now holding steady at 600% funded. I think with live streaming people want the interaction, they want the creator to say hi to them and single them out when talking so they feel connected to the creator. So when you live stream you have to be very personal with people and ask how they are doing and be genuinely involved in conversations with them. All 500 of them at the same time. It is a very exhausting thing to do. But after over a month of doing it I already see a very loyal community forming around my brand and what I do. So it is very worth the time. I also feel one single live stream event is just dead hype. People log in to see it but don't stick around until the end. If you consistently live stream more than once a week at set times and days and stick to that, you will find more people showing up week after week and hanging out until the end.My tips?Dont plan every word to say, have a list of topics, but be genuine and engage the audience. the reason people watch live is to engage. If they wanted a scripted speech they would have watched your youtube video.When your stream starts no one will be there. so have something to talk about for 10-30 min where you can just ramble on. Make it fun and exciting, like a youtube video. People will latch onto something you said or an interesting thing that is in frame and make a comment. When they do, acknowledge them and start talking about what they want to talk about. If the tangents get too far off topic just jump the rails and get back on topic.Have interesting items in frame. Wear an interesting T-Shirt that your viewers can ask about.Go to Twitch.tv, go to the games section, and there is a "game" there called creative (normally the 10th or 20th on the list) open that up and watch some creative streamers. See what they are doing and try to do that. Even if you are facebook streaming or youtube streaming, you can learn a lot from those twitch streamers.Have a blank notepad document open with links to places pasted in. This allows you to quickly grab a link via copy/paste and send it to your viewers. Also, great place to put notes.Anyways, My campaign ends on 10/14 at 10:14am (CST) and I will be live streaming that whole day to celebrate. Before and After. Most of it will be a view of the laser cutting their rewards but it will also be me chatting with the viewers and giving shout outs and giveaways.
Any tips on what to do 48 hours after launch?
Bjorn please don't buy services from people who solicit you through the KS message system. In fact, I'd go further and report them as spam using the facility provided. This will help KS to weed out the accounts of people who do this.(Edit March 2017) I see the question has been edited to remove references to marketing solicitations. Well they were there when I originally answered the question. Also - I've got a campaign ongoing at the moment and am receiving a lot of solicitations. I'm in the "flatlining" middle period which is pure agony, but I'm holding onto my own advice and reporting every single one. But I really really understand why some people might actually be desperate enough to be tempted by these offers. Don't buy from spammers! It really is that simple. :)
Alex Eames - RasPi.TV