Do you send a 'thank you' message to each backer as soon as they pledge?
I wish I could! I've tried to use Project Updates to do this on my own projects.When I back others' projects, it's a mixed bag. With some I'll get what is clearly an automated thank you encouraging me to tweet/share their project. I get the utility of those, but as a backer it leaves me feeling emotionally unfulfilled.Because of my role with Kickstarter I do get a fair number of "oh snap it's YOU!" messages after I back a project. Those I do love and always reply back with a "because yr awesome" response.The perfect middle ground could be some kind of global thank you video that we as creators could make, and the site could host in some kind of way. Good one to consider.
When does it make sense to relaunch a project that didn't hit its goal the first time?
Personally, before asking the question 'when', I would take a good, long look at the reasons behind the original project's failure to fund, and ask myself 3 questions:1. Was I asking for too much money? Take a look at your bare minimum needs, and if the only thing that killed your project was not quite reaching your goal, lower your goals, tweak your rewards, and try again.2. Did I build enough of an audience before launch day? If you still haven't done this by the time you are ready to restart your failed campaign, you might not see a different result this time around. Take what you learned from your failures, and use those lessons to help build a good following before you relaunch.3. What did other similar projects do to succeed where mine failed? Did they have better presentation (graphics, videos, write-ups, reward levels, etc), do they have a support base that you could tap into (blogs, social media groups, fans with similar tastes), and finally - did they do more research before hand (ideally, 90% of the work should be done before launch day - if not, do a little more prep before your relaunch).
Blackstone Entertainment, Inc.
How did you decide which fulfillment company to work with?
We decided to use Integracore in the USA and Ideaspatcher (now renamed "Nift" - please note the edit note below) in the EU. The main reason for choosing each of these is that they offered a combine-assemble-shrinkwrap need that we had at the time (rare, but needed). The secondary reason we chose Ideaspatcher is that they will act as your "Importer of Record" in the EU. That means they pre-pay VAT on the manufacturing side of things, so customers don't have to front-door pay VAT on the retail value side of things.Integracore was ok to work with, but pretty pricey. I don't think we'd choose them again unless more shrink-wrapping shenanigans was needed. Shipnaked (aside from their not-so-household-friendly name) is now really trying to storm the Kickstarter fulfillment market with a pretty solid business and pricing model. We'll see if they accomplish what they're setting out to do. We'll be working with them on our next project to assess what they bring to the table.Happyshops in Germany has been pretty great, but there's a pretty significant language barrier, otherwise has been excellent.EDIT: I dislike saying something disparaging, but I'm here to serve you, not the companies I've worked with. To this end I share that working with Ideaspatcher has been a terrible experience in the long run. They delayed shipping our products over 6 weeks (costing us over $3500), and are still holding our excess items that should be returned to us for over 5 months as of the time of this writing, and are now ignoring my emails on the topic. We are not the only company they have wounded in 2016, and so they have renamed themselves "Nift" to dodge the bad press. They are strictly to be avoided. Sorry for the negative news.Heart if this was helpful.Warm regards,John Wrot!Gate Keeper GamesMore advice at www.gatekeepergaming.com
What are some great ideas for rewards that DON'T involve creating and shipping something physical?
For £1 we're proposing to plant one Ash tree and one Oak tree. Then we'll dedicate it to all our backers. It fits with the theme of the picture book campaign that we're developing; it's about a mystical creature who lives in an ancient forest that has been reduced over the centuries to the confines of a traffic roundabout. Now I'm not sure if this is a great idea (feedback please!) but the trees should still be around when Chris and I are old and grey... although we're getting a bit like that already.Jamie Shaw xhttps://twitter.com/SkyMntMedia
Jamie Shaw & Chris Harrendence
What do you do when your project is WAY more popular than expected?
I was expecting a couple hundred backers, but got vaulted to 3,400 backers very quickly. "Would be nice to get $5,000" turned into $105,000 over a couple weeks. https://www.kickstarter.com/projects/fringefocus/the-acme-corporation In fact, the majority of my backers were in the final week of my project. On top of that, my project ended on December 24th, with only one week left in the year.That means I needed an accountant, really fast. What started as a personal project became a thing that pushed me several income tax brackets higher, with only one week to get the numbers straight (to avoid paying self employment tax on 100 grand of unexpected income). Here are some important notes regarding the actual money:1. Hire a professional accountant (or accountant + bookkeeper), and explain to them the mountain of cash that is approaching your account.2. If you didn't already set yourself up as a business, do so immediately (ideally before your project even closes). An accountant can usually help you choose between an LLC, or S-Corp. I prefer an S-Corp (more paperwork, but no self employment tax!). Your mileage may vary by state.3. Make sure you have a business checking account (easy to set up anywhere) completely separate from your personal accounts. This is not only easier to manage mentally, it will help immensely if the IRS ever comes knocking for an audit. Keep your business finances separate from your own, and save yourself a headache 5 years from now.4. Catalog every expense, to insane detail. Every piece of tape, every sheet of paper, postage, materials, staff costs, etc. You're basically gonna pay tax on profit, but not on expenses. And no matter how large your pile-of-cash is, the majority will be expenses for rewards. Make sure you're profitable by envisioning worst-case-scenario prices for materials, postage, delays etc. (although this is obviously a step you should have tackled before even starting a project.)5. If your item is still available, make sure you notify your backers / future customers / new people that missed the Kickstarter where you work can be bought. I developed https://fringefocus.com into an easy-to-browse art store to capture those post-kickstarter customers (as well as new people).That's the immediate stuff, and is boring. Here's the fun stuff that happens when you get a much larger community than anticipated.1. Your backers are now your fans, your testing grounds, your audience for future projects. Instead of working in a mysterious vacuum, you have hundreds / thousands of people excited to see your new work! More than all the project revenue, the #1 resource I gained from Kickstarter is the 3,400 cool people willing to check out, share, and enjoy my future work. My Fringe Focus Newsletter http://fringefocus.us5.list-manage1.com/subscribe?u=31d2b1187f4779a02d1a464eb&id=1cf81bdf22 is more popular than any social network, advertising, etc. combined. And it's been steadily growing long after the Kickstarter project ended 2 years ago. Super fun.2. A bigger project means buying materials in bulk. That expensive paper that isn't affordable when buy 100, is super cheap when you buy 4,000. Same for shipping materials, storage, etc. Volume discounts and economies of scale are hugely beneficial, so seek out any volume discounts you can from your suppliers, partners, etc.3. INVEST IN YOUR BUSINESS. You had a project explode, don't let that be your one success. Whatever equipment you've been dying to acquire. Whatever location you want to move into, whatever resources were not possible prior to project, now are. Don't spend a single cent of project money on anything wasteful (okay, maybe a little). Use your savings on resources that will allow you to continue your creativity. My ACME Poster project allowed me to pay for my first entire year of rent on a new workshop. I bought a bunch of woodworking tools, poster storage, even a laser cutter that I now use to produce fun wood projects in my store: https://fringefocus.com/store/housewares/4. Respect. Whether you feel you have earned it or not, a hugely successful projects screams to the world "Hey, I am capable of kind of cool things that people generally kinda like." or even "This person is good at some stuff!". This means you can reach out the media, new bloggers, potential employers (if that's your thing) with some recognition that you can tackle tough problems / big projects. A lot of the attention I get on current projects probably stems from people knowing I successfully completed a big project on a public stage (Kickstarter). You aren't a stranger anymore. :)5. Straight up happiness. People would email me from all over the world just saying how psyched they were by my project, or how much they loved my work. It was (and continues to be) unreal. That kind of positive feedback makes all this hard work worth it, and makes every day a little more fun (knowing a large number of people are happy with what you've made). It's just fun.I could write a lot more, so ask away! I should add that hiring help (ideally in-house with you) for fulfillment is a very good move. As is researching the hell out of postage, postage weights, and best practices. Please feel free to reach out to me at https://fringefocus.com or on Twitter http://twitter.com/fringefocus anytime if you have specific questions about what to do. Thanks! - Rob Loukotka | Fringe Focus Inc. | Chicago
What is on your how-to Kickstarter reading list?
I'm currently on my 15th Kickstarter project, so I don’t read anything about crowd-funding anymore. But initially, for my first few Kickstarter projects, I read and reread all the info on the KS site. I mean everything. There is plenty of sound advice scattered there.I haven't found any crowd-funding bloggers that have content that helps me. They often seem to be focused on blockbuster technology projects. That's not me.Let me explain where I think I learned the most about running Kickstarter projects. I supported several projects before I even thought about doing my own. I'd say the best way to learn about doing Kickstarter projects is to support Kickstarter projects and pay attention to what people do well. Copy the stuff you like. But more important, I learned from the mistakes of others. Pay attention when you see updates complaining about schedule problems, wonky prototypes, manufacturing fiascoes, shipping delays, and problems with customs inspectors. These are vital lessons from the front lines. Much better than some author or blogger pontificating about their theories. Plus, these glimpses behind the curtain can be highly entertaining.