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What is the best length of time to run my campaign?

We are launching our campaign July 31st and we need good advice on the best length of time to run our campaign. I see many campaigns going for 60 days.

Ralph Wood Asked on
5 answers
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Alex Eames - RasPi.TV
8-time creator
353
Answered on

There's a lot of different things to consider. As already mentioned 30 days or less is recommended by KS. If you run a shorter campaign, you may fear that you would reach less people. But the flip-side of that is that you will generate more urgency as well. I ran a 21 day campaign which did pretty well and, looking at the funding graph, I was still left wondering if I could have cut out a few fairly flat days in the middle by going to 16, 17 or 18 days. I think it depends on the project, the funding goal and the time of year. e.g. over the summer a lot of people are on holiday for 2 weeks, so a 2 week campaign might miss some of them. You'll never catch everyone though. If you just have to pick a random number, go for 30. :)

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John Wrot!
11-time creator
495
Answered on

30-35.  People are used to seeing that, and if your project has "28 days remaining" and is only "12% funded" some might look at it like it's a lost cause, not realizing it's only day 1!  In that range you shouldn't concern yourself with 32 vs. 33, but rather what day of the week you want to END on.

If you're established and running a quick in-out campaign, you can go shorter, but you might miss a lot of people.
If you're new, and think you wanna rock the 60 day, just remember that "urgency" is key.  You yourself are more likely to "Buy now!" when the coupon is ready to expire.  So am I. 

John Wrot!
Gate Keeper Games

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Design on Impulse
Creator
4
Answered on

Depends on the project! You generally see the smaller projects go for 30 days - any longer and it could dry up. Some big big projects, especially some done by returning creators, are more ambitious in scope.  Check:
https://www.kickstarter.com/projects/peak-design/the-everyday-messenger-a-bag-for-cameras-and-essen/description

They are using the KS campaign as time to continue to develop their project and get feedback - over the course of it they've made design changes and were able to introduce new features. It also makes them able to properly plan out and execute stretch goals, seen as quite an exciting part of a campaign.

So, if you've got the time and resources to devote to a longer campaign, and a roadmap planned to keep backers engaged and new things to reach towards, then I don't see anything wrong with a longer campaign.
Cheers,
Chris

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Doug Monahan
Creator
55
Answered on

It depends on what you are promoting. Kickstarter wouldn't be telling everyone to go for 30 days if they didn't have solid reasons for same; however, that said - it really comes down to what you are promoting. If your product is something that needs to get a great deal of press - then perhaps a longer campaign period would be in order. I'm about to launch my own and decided that 45 days is ideal for me - because I believe that press is critical for a huge successful campaign. I think that in many ways there is always the luck factor that isn't mentioned too much because luck is such a hard thing to quantify  - some say there is no such thing as luck - and that we all make our own luck - I disagree. No matter how hard you work, plan, study, research - at some point you simply have to roll the dice and see what happens.

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Mel and Andrew Sutton
Creator
2
Answered on

KS recommended to us that 30 days or less was the length of time that got best results. Good Luck!.

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