Using custom images (of text) instead of basic text descriptions?
I'm trying to decide if I should use the basic text editor that Kickstarter provides, or do most of my content text as custom graphics and import the images? With the minimal options for formatting in the Kickstarter editor, it leaves a lot to be desired esthetically. There have been some great campaigns that use pre-made images of their campaign text.
Are there any downsides to this? Is having a bunch of actual text going to make it more searchable on google for example? Is that even a factor?
We've decided to go for mostly image based content. We don't feel, with a 30 day campaign, that search-ability would be a factor. Campaigns using custom image layouts just look so much more professional, hopefully Kickstarter will add more ways to customize the look of the campaign page in the future.
Not sure if searchability is the main issue. What about "how good does your pitch look on a variety of devices?" Doing everything as images will not necessarily look how you want it to on all platforms.
Also if you use text it will load faster if people have a slow connection or are on mobile devices.
I think you're right though that searchability is not the most important factor. If you rely on "people finding your campaign through search" you've already failed.