Why we're retiring Campus and where you can get advice from fellow creators
Thank you for having a place like Campus where we can ask questions of the community and seasoned backers can share their experiences. I found it a vital part of setting up a successful campaign. I didn't participate much, because many of the questions were already here and answered. I felt that there was a lot of gaps in the creator toolkit that having a forum-like place to talk to other creators filled.That said, some of the questions I did ask never made it to campus because they were forwarded to the technical support team when really what I needed was understanding, not technical support. I do hope you have something like campus in the future. Maybe something more active like a curated forum that is easier for creators and new creators to share experiences. Thanks so much for all your help and for making Kickstarter awesome. My book is here, I've started fulfilling my backer's rewards today. This wouldn't be possible without kickstarter.
Any creative ways to promote your project on Instagram? Which ways have you found to be effective?
my experience (not talking about ads) is the following:- I have more than 2.5K followers on my facebook page, but engagement is very low and I guess people just hit the "like" button by default.. I wouldn't invets much effort in that (I do post regularly but without much expectation. Instagram I think that works better, more engagement and community growth. I have 7K followers there and it drives traffic, but almost no backers.I'm no fluent speaking english so I don't do live streaming, but I try to post nice pictures, gifs and short videos but I guess the better way to be effective in social media is to be posted by reference sites in your sector which in my opinion is so hard to reach.. I am no good with pitch and I find it very hard to reach media attention and influencer accounts, specially with almost no budget to invest. I'm sorry I can't be of more help, I would like to know more about this too!
Has anyone used Mixam for printing?
Update: Several days passed between when I submitted this question and it being approved for publication by Kickstarter. I've tried Mixam for some fliers. The quality is good, but not as high as Moo or Blurb. Overall, I feel they provide a good value. I'll continue to use all three of these companies I've mentioned. I would still like to hear from anyone else who has used Mixam, whether the results are positive or negative.
A K Nicholas
Which one should come first on the campaign page, the budget/goals or the rewards?
I start with an overview, then my main reward offering (usually around $90) -- then I do the details of the ancillary and premium rewards. My product is visually oriented (nsfw, before you look) so I usually include a photo right under the first paragraph. Then more images after a reward.Take a look at other Kickstarters that are close to what you are doing. Don't forget to look at failed projects too. You'll probably notice some patterns.
A K Nicholas
2. In order to attract media, and kickstarter itself & related sites, any good way to approach
Hi Jillanie,Press hits won't bring in a ton of actual pledges for your campaign. Only a handful of the top outlets are able to drive any amount of significant sales. The best way to get coverage is to have a campaign that's doing well on Kickstarter. No matter how cool the product, if you've only raised $5k, very few people will cover it. Facebook ads can drive a large amount of traffic for a relatively low cost. Take a look at our step by step guide, it should help you make the most of your project!GrantEditor - ProductHype
We started with a bang, but we hit a lull 1/3 way in, what are some ways to increase backers during? TIA
It's not the worst thing in the world if you didn't do any pre-launch publicity for your project. I do very little for mine, usually because I launch them on the spur of the moment (but then, I have an existing following on Kickstarter that I can leverage just by posting updates to my older campaigns). But if you aren't working free sources of publicity for your project like social media (getting an endorsement from someone with a good Twitter following is a nice mid-campaign shot in the arm), now is a good time to start.The process of publicizing your campaign doesn't end with the launch. Reaching someone new can always help you, as long as it's not too late to back your campaign.
Marketing Facebook Or Linkedin? Which one more effective?
Hi Mike,If you're talking about paid advertising, Facebook ads vastly outperform Linkedin ads. Facebook ads are far less expensive and can drive a significant number of pledges to your campaign page. Since Facebook changed their algorithm to greatly limit the reach of organic posts, it's not worth having an organic social media strategy if you're starting from scratch. It's too much work to build a large following when Facebook only shows your posts to 2% of your followers organically. Paid Facebook ads are the only way to go.Linkedin would be a good way to have your close contacts contribute to your campaign, but we wouldn't suggest spending money on their ads.
Anyone know how to do "add-ons" at the end of a campaign?
The add ons aren't added after the campaign has completed, but new reward levels can be added while the campaign is in progress. Then, when the campaign has ended, it can be set to direct new customers to a location where they can purchase.