Advertise the campaign before launch, pay or not?
A few observations:Apparently, you got 16 backers who were willing to pledge 3,000 euros in the first few days without any pre-existing following or publicity. That's not too bad a showing, IMO. Tech gadgets is a competitive category.Pre-launch publicity would help you, but I think it's just as important that you polish up your campaign description. It looks cluttered and kind of unfocused to me. You could do without the snapshots from Italy at the end. I've heard Italy is a lovely country and I'd love to visit it someday, but it doesn't have a lot to do with convincing people that you have a good product. There are more efficient ways to make Italian design a selling point. The section about how Kickstarter works is not necessary, or at least you could cut it way down. Kickstarter tells people how it works.The risks/challenges section concerns me. You spend most of it contradicting what's in your video. If some of the information in the video is not accurate, you should revise it before you relaunch. I think this might have discouraged some people from backing you; it looks a little unprofessional.If you expect to get a lot of backers from English-speaking countries, I suggest having someone whose first language is English polish up your project description. There are some spelling and punctuation errors, and it's not idiomatic in some places. Again, it's a matter of convincing people that you're credible and professional.Now, on to your question: Do you have a Facebook page for your product, or are you just running ads? A Facebook page is free, ads cost money. Are you on Twitter? That's also free. Do you have a website for your product? Getting people to visit it is a task unto itself, but it's cheaper than advertising. Do you know of any online discussion groups where people who like smartwatches gather? If they have a forum where you can post press releases and the like, use it. Lastly, I don't know if you took Kickstarter's advice that you should get as much support as you can out of your personal network — family, friends. It sounds like a cheesy thing to do — and it is a cheesy thing to do, getting people you know to artificially pump up your campaign. But it works. I was more or less shameless with my first campaign, practically begging friends and relatives to back me out of loyalty and back me early, to make the campaign look good. Begged them to help me spread the word through social media or even word of mouth. It worked well enough; they got my first campaign off to a good start.
Does posting a project close to Christmas affect project backing?
Yes. Point blank. Yes. ...but maybe not in the way you think.Posting any time of the year will affect backing. Every season, every month, every holiday, has its pros and cons.Christmastime - Yes, people want something to give on Christmass morning. There has been noticed some dips during the holiday season on the funding rates of projects. But there are also less projects running. With less people posting, those that do get found a bit more easily. It's a give and take and I'm certain that the quality of your product and project page will still be the most important factor in your funding.Finally, there is a touch of evidence that says posting a project in a season that the product is popular can result in better funding. ie: Posting your handmade nutcracker collection will fund better during Advent then it will during Lent. Even if they can't use it till next year, because they're excited about it now. Does that make sense?As always, Heart if it was helpful! John Wrot! Campus Community Advisor. More Kickstarter tips here.
How to deal with certifications when shipping worldwide?
This honestly might not be the best answer in the world, but it's the most realistic... Most everyone just goes ahead and ships it anyway.If it gets held up in customs they can demand testing docs, which you can then go and get, but a post office ins't likely to do that, only the country of freight import. If it's a country that you only have a few packages going to, you can refund that backer if it gets held up for testing.If you did USA & EU certs in advance you're probably good.I imagine our testing requirements are more stringent than Brasil's. Though I could be wrong.** This is NOT legal advice, and should not be taken as such. **John Wrot!