What is the best way to get backers from Instagram?
I am running a campaign for my business call High Hopes Hammock, before starting this campaign I generated a really strong organic following on instagram, almost 400 followers, but I am having trouble converting these followers into pledges does anyone have advice for this?
Make sure there is a link to your project page in your bio, and that you point people toward it. It seems straightforward, but you'd be surprised how many people forget to do this! Every time you point folks somewhere else, you point them away from an opportunity to back your project. While you *can* drop a link into the copy for your post, few people are going to copy-paste that somewhere — just put it into your bio, and let people know you've got the a "link in bio." :)
You can also try some promotional/engagement activities to make sure people actually know you're running a campaign. Try sharing some behind-the-scenes sneak peeks, announcing new reward tiers, or letting people in on the cool things that are happening as your campaign runs. There's a lot of noise on social — bring people into the fold in genuinely interesting ways to set yourself apart. Interaction can really help, too — for instance, if you're doing something like having backers vote on a design/style choice or what add-ons you'll create, let folks on Insta know, and send them to your project page where they can weigh in (if they back!).
And, of course, don't spam your followers. Stay interesting so they stay interested!
I just followed a lot of people I know, and followers of companies that are similar to mine. I also would search relevant hash tags like Hammocks, nature, hiking and I like peoples stuff and comment on their pictures. I believe doing that got me most of my followers.
Well they say about 10% of people that know you will look at your page and about 1% will commit to pledging money.
If that marketing math holds, you're looking at: 400 followers = 40 views = 4 pledges. Take the 4, smile, and move on to your next outlet (Facebook, Twitter, Personal emails, phone calls, blog followers, etc.)