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What is the best way to get backers from Instagram?

I am running a campaign for my business call High Hopes Hammock, before starting this campaign I generated a really strong organic following on instagram, almost 400 followers, but I am having trouble converting these followers into pledges does anyone have advice for this?

High Hopes Hammock Company Asked on
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Sid Orlando
Creator
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Answered on

Late to the party, but these tips still stand:

Make sure there is a link to your project page in your bio, and that you point people toward it. It seems straightforward, but you'd be surprised how many people forget to do this! Every time you point folks somewhere else, you point them away from an opportunity to back your project. While you *can* drop a link into the copy for your post, few people are going to copy-paste that somewhere — just put it into your bio, and let people know you've got the a "link in bio." :) 

You can also try some promotional/engagement activities to make sure people actually know you're running a campaign. Try sharing some behind-the-scenes sneak peeks, announcing new reward tiers, or letting people in on the cool things that are happening as your campaign runs. There's a lot of noise on social — bring people into the fold in genuinely interesting ways to set yourself apart. Interaction can really help, too — for instance, if you're doing something like having backers vote on a design/style choice or what add-ons you'll create, let folks on Insta know, and send them to your project page where they can weigh in (if they back!).

And, of course, don't spam your followers. Stay interesting so they stay interested!

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High Hopes Hammock Company
2-time creator
3
Answered on

I just followed a lot of people I know, and followers of companies that are similar to mine. I also would search relevant hash tags like Hammocks, nature, hiking  and I like peoples stuff and comment on their pictures. I believe doing that got me most of my followers.

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John Wrot!
11-time creator
487
Answered on

Well they say about 10% of people that know you will look at your page and about 1% will commit to pledging money.

If that marketing math holds, you're looking at: 400 followers = 40 views = 4 pledges.  Take the 4, smile, and move on to your next outlet (Facebook, Twitter, Personal emails, phone calls, blog followers, etc.)

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Nicole W Clark
2-time creator
16
Answered on

Hello High Hopes.  I actually have a question for you; how did you generate so many instragram followers?  Did you use a lot of hashtags or did you just invite people you knew?  Thank You.  Nicole

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PsychoCat
3-time creator
0
Answered on

We have been able to get 8500 followers on Instagram and pretty much seems like none of them come to back us on Kickstarter. I don't know how to get them to make the action.

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Harris Roberts
5
Answered on

I have been able to get over 50 pre-launch emails a week through Kickstarter. That is without doing outreach to larger bloggers. It's definitely possible!

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