How long did you spend building your project page before you launched?
Lots of creators have shared what they think makes a great project page, but how long did you actually spend putting your project page together before you launched? What part took the longest and how'd you know when you were done making tweaks and ready to launch?
More time doesn't always mean "better". And I think all the previous comments display that perfectly. Two important things to consider are:
1.) It's never too soon to hit that "Start a Project" button on Kickstarter and start rummaging around!
2.) While it's great to have a rich and detailed page covering all your bases, sometimes the 'less is more' approach is more than enough. As long as your passion is properly represented and your goals are clear, I think a lot of people will respond and lend their support.
Personally, I spent about 3 months crafting my Kickstarter campaign page tweaking the message, the images, the video, and the reward tiers. Honestly, I wish I messed around even longer than that, but we were on a time crunch and set a launch date before we knew what we were doing. Again, I recommend just getting started and going from there.
For me, I think the longest part of the process was shooting the featured video. Writing and actually shooting the video without any external company helping out took quite a bit of time. It was a fun process for sure, just time consuming.
Knowing when to be ready to launch is a whole other story. And there's two sides of the coin. On one side you do need to be moderately prepared. Becoming a Member of the Kickstarter Community AND Building Your Email Lists are a good start! On the other hand, waiting for "perfection" can be the worst thing you can do to yourself and stop you from launching. I feel like launching your page is a lot like searching for a new apartment or house. It just feels right at one point and you need to follow your gut. Not sure if that makes sense, but I remember just hitting launch because I personally felt prepared and proud event though there was a lot more I could have done.
Spend some time setting your goals and expectations, create a realistic project timeline, budget some stuff out, and be realistic with your time and energy needs.
Hope this helps!
We took almost a month to get the page ready for launch, starting with about 2 days to plan out the skeleton and flow of the campaign page, then 2 weeks to shoot whatever photo/video assets we needed to populate the page, then a week to edit the video and touch up our photos and to insert texts and plan captions. Once we had all the assets we needed, the actual "creating" of the campaign page took about three days to complete.
During the campaign we were also constantly tracking the google analytics metrics of our page and looking for ways to improve and optimize the flow of our page. For example, the first couple of days the bounce rate was super high (people came to our page, didn't engage and left), and we made some assumptions as to why that was (first couple scrolls of the page was not engaging enough, title was not clear and didn't resonate with our audience) and we made incremental improvements like making the title more relevant to the reader, and putting a point-form summary of our campaign in the first portions of our project page.
Hope this helps!
It took me about 2 months of calendar time for the whole thing, even if the actual work was probably 1-2 days.
I first wrote the text for the page. I started with an outline of the sections I wanted to include (having looked to similar publishing projects for inspiration) and jotted down details I wanted to be sure to mention. Then for the actual writing, I spent an hour or so each time, and this was done over several weekends. It helped to go away and come back and read it with fresh eyes. I also added images along the way. It took more time than expected to make the photographs and edit the pictures. I knew it was ready when I stopped thinking of points I wanted to add and actually started cutting content.
For the video, I wrote the script in an afternoon. It was mostly about taking the text on the page and writing a more summarized, conversational version. Then I made the actual video in about 1 day on a weekend. It could be that fast because I knew I mostly wanted photograph stills + me talking to the camera. Nothing super fancy. So I found a corner of my bedroom where I could sit in an armchair and have a mostly white background. Then I used the video mode on my SLR camera. I memorized segments of my script and shot each part 3-4 times. (If you have trouble memorizing your script, you may need to make it more like your natural speech.) Then I edited it together on iMovie. I hadn't really used iMovie before, but it was quick and easy to find online tutorials for the effects I wanted. Budget: $0! (assumes I already had the camera and laptop with iMovie)
Oh, I spent a ridiculous amount of time trying to come up with cute theme names for the reward levels. I'm not sure it made a difference to my fundraising, but I wanted to show that this creator cares about the details! :)
Here's how we spent 3-4 months working on our campaign for the web series, Best Thing You'll Ever Do: A month was spent thinking about and writing the script for our video. After that, we filmed in mid-March and then worked on post-production until our campaign launch in May 2016.
Taking the time to find the right people - ie) really talented people who believe in your project and will hopefully help you out for a "favor" rate - was a huge leg-up to our campaign. In the end, our Kickstarter video represented the quality of the web series we wanted to make, and I think that's the main reason our campaign was successful! Also, it took us about a week to get all of our contacts together for our "backer hopefuls."
The hardest part for me was translating my vision to the written page description. I did it, but it took time - set aside at least a week to get your thoughts together. Write and re-write before you go live! You may never feel like the tweaking is done, but our advice is - set a deadline for your launch, work until the last minute and then, trust your work and go for it! Good luck!
A year. After creating three previous projects I knew what had to be thought through well ahead of time so I started sketching and taking note for ideas a full year before I launched my current campaign: https://www.kickstarter.com/projects/teplin/big-school-huge-maniacal-drawing-for-print-and-col. Getting assets to work (ex: photos of process from the beginning) with and to post on the project page takes planning. It's much better to have more assets to work with than to struggle to find ways to effectively and efficiently communicate your ideas in that limited space.
I have spent hundreds of hours working on my page over the past few months. This includes video retakes, changing designs, creation of gifs, scrubbing audio, curating songs, etc.
A huge pain in the butt is taking out noise in post production. Make sure your mic is close to the person's voice and to be aware of any background noise (air conditioner, high pitch signal from electronics, etc.).
You can use software such as adobe audition for noise reduction but it may have an affect on the audio. You can also cover up noise with background music. We've use the music bed since it gives quality music to license at around $250 per Kickstarter campaign. We also used freesound.org for some sound effects but you must attribute the creator. If money is tight, you can go with http://dig.ccmixter.org/free for decent music as well but you also must credit the author.
We knew the audio was bad/good when we saved our videos and replayed it on an iPhone at max volume. This helped us detect any issues with sound quality since the max volume amplifies the problem areas.
This will be my first Kickstarter launch and I'm super anxious. Wish me luck! :)
I've run three small projects, and honestly didn't take that much time to build the project pages. What took the most time was thinking about the ideas I had, and refining them into the scope of a finite project (a short film, a dinner, a series of fictional works). Once I had these ideas finalized and had a clear sense of what I was setting out to complete, writing it out in project build was easy (a few hours). Making sure my idea could be achieved in a series of SMART goals probably helped :) https://www.projectsmart.co.uk/smart-goals.php
I would like to think that my project took no planning, but it took me 1 week to figure out that I needed help outside family and friends. I turned to Kickstarter.com for answers. I started to build my campaign and I just launched it. it took until yesterday to get an overview, and today I launched.
Sometimes, it'seems not about perfection or how you think it should look. you just have to leap and put yourself out there...win or lose. Just remember that you are the backbone to your own success. In other words no effort = no success. So....get out there and make it happen. Now I have to take my own advice.
I've done five small Kickstarter projects. The first time, it took me a couple of weeks to get the page together.
The fifth one? Maybe two days. One day to shoot and edit the video, and one day to get all the rewards settled, and the page finalized.
I do spend a week or so for each project working in a spreadsheet, considering rewards, how much I want to raise, and my timeline. By the time I get to building the Kickstarter page, all that stuff is already settled, so all I have to do is fill in the boxes.
4-5 months. As I'm very picky at the design style, it has been changing until the very last week.
We have a .doc first listing all the information we need and references etc, then I start building the section part to part. I have tried serval main theme until I decided which is the best that suits all and yet not so mundane. The information/text has been changing as well so I have to always refer to the .doc we have and update everything.
Then finally I assemble them and edit it all again as a whole. This part is done at the last week before launch.
For the Video, it takes as long because we have changed different direction as well. Spare some time for bad weather if you are filming outdoor, and most of the time retouching it. Remember to share with your friends and grab their comment and refine it again! That's the part that we spend the most time on.
For our earlier project "Brick Lamp", it general took around 3 months included taking nice product photos, description, gif images, graphic design etc. We also kinda postpone the launch date one more month later after we have everything done so we have enough time to do some pre-promotion in advance. You want to have as many pledges as possible in the first day and that definitely takes some effort before you launch it. The current ongoing smaller campaign "Clover", we spent around one and a half month to build the page, and only do a one week pre-prmotion in advance since it suppose to be a straight forward project.
Each project has gotten successively easier to put together. The longest piece is usually setting up rewards tiers, mostly because it's kind of a repetitive, tedious process. With the project I'm currently running, the entire set up took about 10 days. If you do multiple projects, make sure you take a few minutes to familiarize yourself with changes that may have been made since your last project. I have a bad habit of forgetting to start the verification process early, so I end up having to wait with a finished project while the identification stuff gets verified :(
Interesting to read through some diverse answers. I've just launched my first Kickstarter (Make 100: Custom Drawing by Robot Picasso) and was inspired to do so after hearing about the "Make/100" campaign. I decided to draw upon a previous research project, meaning I had a lot of the process stuff and development already sorted. However filming is probably one of my weakest creative skills and took a lot of work to get something only just passable! Since I've been working solo on this one, it's all on me. However I managed to go from reading about the Make/100 campaign to launching in about 4 days - much of that flip-flopping about whether I'd actually launch or just use the process of filling out the Kickstarter page as a learning process for a possible future project. But here I am, officially running a campaign for a few hours now, and just curious to see what I learn now about promotion and marketing. Probably my second weakest skill next to filming! Haha Good luck everyone :)
It really depends on how complicated your project is, how many moving parts it has, how many possible rewards it has, and whether you count the time you spent collecting and building art pieces or budgeting.
That said, from scratch (idea / sample), no budget, to completion, you've got a minimum of 2-3 months. Minimum.
If you have the art, the budget, the video, and you're ready to start assembling... 1 week. Though I strongly recommend more.
Also remember, Kickstarter requires your project to go through a verification/approval process before they let you launch. This alone can take 10 days to get all the approval steps completed & approved. Make sure that if you're up against a deadline, you get started early!
On a previous project I documented me building my page in 1 week. You should take look.
As always, heart and comment if this was helpful.
-Kickstarter Campus Community Advisor
Great replies. Thank you, everyone, for sharing your experiences.
This is my first Kickstarter and we are about a week away from launch day. I'm very excited as it's been a year preparing the project for this moment. Actually working on the Kickstarter, I spent 3 months researching which crowdfunding platform I wanted (Kickstarter was the best fit for our ethos), reading about and talking with successful creators. A lot of that time was spent researching the prices of rewards and how to ship them. And of course, building interest in the project in the community.
Actually building the Kickstarter page has taken just under a month. Now we are in the feedback stage and so far everything has been positive. But I am worried as I look at other campaigns in the same category and very few of them meet funding. But that's what the Kickstarter is for, to see if enough people are interested in this project to make it a reality. I hope so.
Brand new to Kickstarter, set mine up in a quick hour. Came back the next day with a fresh mind and tweaked it. Had a couple friends look it over to make sure it was clear and concise. Make sure it is simplistic. Simple for you can be complicated for others. 30 days have not ended yet but already exceeded 250% of my goal. The biggest trick is promoting it everywhere. I mean everywhere. I only used Facebook and one blog. That was it. But new Facebook groups every day. Constantly. Wish I had created a list beforehand to generate buzz quicker and probably would have had even better results. But type it, design it, sleep on it, have a couple friends look over it.
How long did you spend building your project page before you launched?
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