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How have you successfully reached new audiences?

Hi all,

One of the hardest parts of my projects is always reaching out beyond my current networks and reaching new audiences. I'd love to hear about how you all have done this successfully. 

Any tips for how to word cold requests for a social media shout out?

Tips for how to find new networks? 

Tips for thinking outside the box?

Thanks!

Elly

Elly Blue Asked on
6 answers
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Jason Young
Creator
46
Answered on

Work your project HARD. Email relevant people and companies, find forums, twitter, facebook, contact news outlets and for serious connections, believe it or not, send them a handwritten letter.

However you decided to reach out, have a clear message, be polite, understand if they can't get their heads around your idea or product. If they say no it is not personal, don't be offended.

And most important, learn from this fish:

Dory of Finding Nemo - Just keep swimming, just keep swimming, just keep swimming swimming swimming, what do we do we swim. 

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Dustin
Creator
21
Answered on

I'm new to the Kickstarter scene but am trying to learn it quickly!  Close family and friends may help spread the word on your behalf.  While these people would likely share similar interests, there is a shot that they can open your idea to new markets.

Having a close friend or family member help spread the word can sometimes be more valuable than any financial donation they could contribute as an individual =)

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John Wrot!
9-time creator
460
Answered on

Create new accounts on new forums and become part of the community. 

Make friends, share stories, and when the time comes maybe you can mention your own.

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Prash Saka
3-time creator
25
Answered on

As Dustin said, friends and their extended social networks are a good start. Beyond that, take a look at specific sites, blogs, meetup groups related to the topic and approach them (in a non-spam way). Even if those folks don't contribute, they might spread the word.

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Jim Brilly PhD Ria Haylen MSc, John Tate
Creator
5
Answered on

We have the greatest reservation about much of what is said here. I cannot square the circle of using some artificial method of generating traffic to a project, and the concepts and guidelines expounded in the ‘ethics sections’, of Kickstarter.

To us it seems unreasonable, that a Community of backers who believe in nurturing new and original concepts, and projects should be so reliant on projects bringing their own ‘Community’.

Reading the posts here causes one to ask, where is the ‘Community’? And, how is the Community to be accessed?

Is it not the role of the Community to assist other members? Is that not what we mean by ‘Community Spirit’, and so on? Like-minded individuals, interested in new and original ventures, interesting technology, deserving Arts Projects, and the like?

In our own case we have a modest technology project, we have spent a great deal of money on the usual social media outlets. And have exhausted the Family and Friends angle. With little or no result. Half way through our campaign, we find that we are still at the 1% level. And according to what we read, likely to remain on that level.

We read all over the net, and on Kickstarter, your project can only succeed if you spend six months prior to project launch engaging with agencies and potential backers. Building up lists of emails, and effectively bringing your own ‘Crowd’, of First-Funders. Or renting a First-Funder Crowd from some agency, for a percentage.

What happens to these First-Funders, during the campaign? Do they drop out as the ‘Community’ takes over, or do they stay in, absorb all the rewards, and receive their pledges returned with a small percentage? Both outcomes are possible, for a clever well connected agency?

To us this entire practice seems repugnant to the ethos of the platform and the ‘Community’, and would also appear to be expressly forbidden by the Kickstarter rules on ‘Gaining the process’. Yet again and again, we read, this is the only way?

It seems to be an open secret both inside and outside the ‘Kickstarter Community’, if you bring your own cultivated crowd, all of whom pledge within the first few days, your project will light up the platform algorithms, and the entire ‘Community’ will be at your disposal. All of which seems so contrary to the ethos and ‘Community Spirit’ we always thought defined Kickstarter.

We’re beginning to believe in the truth of these claims. Is this really what Kickstarter means by a ‘Community’?

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Jeff Bogue
Creator
0
Answered on

                                                                    My new book is {BOOK OF DRAWINGS}

           Ya well I have a new book about to launch on kickstarter. My yahoo account recently has been shut down somehow and I do not have the answer why. I can use any backing and imput to get the word out to the public and online sites. Your help will be appreached.

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