How do you maintain momentum throughout your campaign? Any tips for getting through that tough middle period?
We asked a few filmmakers for their advice on keeping campaigns active, and collected their thoughts in a quick video. (You can watch it right here on our YouTube channel.) What do you make of their tips? What's YOUR advice?
Don't make the "in between" too long. People have short attention spans. Think about what gains traction on Facebook, twitter, etc. Quick bursts of headlines, short pieces of information, and so forth.
Get down to the point of what you're asking for, and keep it relevant. Also, try and find a target audience through Facebook "groups" etc of people that you think would be naturally inclined to look at your stuff.
Like Ben said, targeting specific facebook groups is very important. Another thing Ive found is to keep your posts throughout your project interesting. Prepare some things to post to social media before you launch so you are not racing to get something done the night before. Try and keep social media posts interesting and different. I have seen many projects that post the same image over and over and over throughout the 30 day project. This may work sometimes but if you switch it up and do fun posts. Introduce yourself as a creator on your social media, show them behind the scenes what you are doing, do "tbt" posts and show back when you first started your idea, ask your followers questions, and let them vote on things. If you keep your followers involved they will be more inclined to share your project and keep you on their mind.
If you are already funded when you reach the middle of your project you can keep people involved by letting the backers vote on stretch goals and things. This helps things not die down. Get people 'hooked' by falling in love with your and your project.
The initial blast comes from the people who are waiting on your campaign; family/friends/fans who will be willing to post about your campaign once, and then that fades away in social media.
I think finding bloggers/writers who write about your type of product is a good way to find new backers, as well as doing specific Facebook ad targeting (don't go too broad), testing out various demographics until you find the passionate ones who would respond to your product.
Or somehow be awesome enough to be featured on the Projects We Love email blast. ;) I consulted a friend's Kickstarter that got featured as Project of the Day and got some good Day 4 traction, but getting in the PWL email is what sent them skyrocketing about week 3 of the campaign.
Stay in touch with your community throughout the campaign. Build your Facebook community. Every single day that you work on your project there are many individual actions you are working on that your backers will not be aware of unless you let them know. You don't need to bombard them with useless information - but keep in mind - these people are looking to you - they are investing their hard earned monies and counting on you for updates. Do not spam - of course - make sure everybody who is on your list is on a triple opt-in basis - give them the ability to easily stop getting more emails or other updates from you - I recommend doing video calls with people too. Giving them your home phone, cell phone - put your neck on the line. Show them you truly care about the project because how can you possibly expect your backers to care about your project unless you show unbridled enthusiasm. You are SUPPOSED to be fanatical. You are SUPPOSED to be living, eating and breathing the campaign. If not you - then who?