What is the overall opinion of graphically representing the contents at a given pledge level. People love info graphics about Stretch Goals and the base contents, but do they need the half-dozen variations detailing exactly what is included in this set but not the others?
I'm all for 'em ! I'm a pretty visual learner in general, so I tend to scroll down a Kickstarter's page and look for the reward level graphics first, before I even look at the text pledge levels on the right. I think they can be poorly done- I've seen some pledge level graphics rendered as charts with checkboxes, which looks cluttered. But simple, readable graphics with dollar amounts and images of the rewards work better on me that pretty much anything else.
Personally I prefer to keep my reward levels as simple as possible. Less levels means simpler fulfillment, which means I can get back to drawing comics.
That said, yeah, some kind of visual depiction of the reward tiers is REALLY NICE. Keep it simple and iconic, so people scrolling down can get used to quickly parsing each repeated reward and wonder what this new icon means.
I think, if done well, graphic representations are a great way to make your campaign page pop. I've seen pages that go really crazy overboard, and then it becomes distracting, but there's definitely a smart way to do it.
Speaking as a backer, the info graphic rewards help a lot. No-one else understands your project like you do. Put some pictures up there, so that rewards look like bundles on a shelf that people can select from, and things become clear.
A good graphic representation will go a long way to allow a potential backer to better visualize all of his or her options in a way that the Reward Bar just can't. For Stretch Goals, it is a must, and the best ones I've seen are placed right at the top of the Story page so that backers can see it right away.
Tell a story with your graphic if you can - some good RPG stretch goal graphics I've seen use a sort of 'fantasy map' to their funding milestones - what a great way to show the "journey" of your project's success!
It really depends on what you do. If you create a book, well, it's not important. If you create a boardgame with a lot of pieces, it's obviously super important.
Graphic representation helps me every time to figure out what the Creator of the project really wanted to say. I would never have considered buying without being 100% sure of what I'll get. Words are good, but images settles it!