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subscribers

Do you send a 'thank you' message to each backer as soon as they pledge?

Dale Rorabaugh Asked on
32 answers
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7

likes
Yancey Strickler
3-time creator
35
Answered on

I wish I could! I've tried to use Project Updates to do this on my own projects.

When I back others' projects, it's a mixed bag. With some I'll get what is clearly an automated thank you encouraging me to tweet/share their project. I get the utility of those, but as a backer it leaves me feeling emotionally unfulfilled.

Because of my role with Kickstarter I do get a fair number of "oh snap it's YOU!" messages after I back a project. Those I do love and always reply back with a "because yr awesome" response.

The perfect middle ground could be some kind of global thank you video that we as creators could make, and the site could host in some kind of way. Good one to consider.

1 comment

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Elly Blue
27-time creator
29
Answered on

I find it a little annoying when I back a project and get a thank you message... I am pretty overloaded with email so it's just one more thing to sort through and make a decision. So I don't do it myself and stick to the updates, which people can opt out of if they like.

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Blackstone Entertainment, Inc.
Creator
86
Last edited on

Dale, as the posters above mentioned, it really depends on volume and scale. If your project gets a few hundred or less backers, then yes, I think it is extremely important to try to thank each and every backer. For projects with much greater numbers, even if its impossible to do so without an automated 'thank you' reply, you should at least try to thank people in a genuine and thoughtful way - perhaps a short video from you and your team, or an update specifically devoted to thanking your backers.


Be personable, be courteous, and most of all, treat your backers as you would anyone on the street who walked up to you in person and offered to help! The best thing about participating in any crowdfunding project is the ability for your backers to feel a personal connection with a project they love, as well as with its creators!

1 comment

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IronSpike
20-time creator
153
Answered on

No, that's not really feasible for me. My projects get between 1,000 and 5,000 backers! I'd be on the computer all day.

I tend to thank my backers in project updates instead.

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Adam Tierney
2-time creator
4
Answered on

I'll play devil's advocate - I'm usually turned off by them, because they tend to feel so copy & pasted (which of course they are). A few times, I've gotten obviously personal messages, and those mean the world to me. But when I back a project and then instantly get a wall of generic thank you text, it actually displeases me a bit.

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Ryan Dunlap
2-time creator
106
Answered on

I hate to admit this, but I usually reserve that for the higher tier backers. They're the ones who are usually in it for something personalized (be it a limited item or a unique experience), so to keep their expectations met, I try to reach out and thank them, letting them know what an impact they are making.

I don't think the average backer has that sort of expectation, and the time it would take to reach out to everyone can usually be better spent on a well crafted backer update or dealing with logistics in one way or another.

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Ashley Cooper
2-time creator
140
Answered on

I tend to engage more on social media when someone mentions they backed the project. It can be too demanding messaging everyone on Kickstarter, but if you engage on social, you start building up a relationship with the backers, and they will retweet your link/articles/etc as the campaign goes, and they become valuable cheerleaders.

1 comment

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Joe Casvin
Creator
25
Answered on

Pray that you don't have that kind of time!! Although, I do like the thank you if I get it. A thank you might just be the one thing that will make your backer come back if you launch another campaign.

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Jordan Draper
6-time creator
2
Answered on

I have found it very rewarding and worthwhile to personally thank every backer with a message, even if it means extra time and effort.  I have connected with many people this way who I most likely would not have connected with otherwise, which has led to increased marketing and awareness for my projects.  

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A K Nicholas
21-time creator
92
Answered on

I let my backers vote on some part of my project. Since I photograph models, I ask them who is their favorite. So, the first message I send helps get them involved in the project. For people who have 1,000's of backers it would be difficult, but they could select just high-dollar backers?

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John Rap
39-time creator
86
Answered on
I haven't been sending thank yous, because I don't want it to seem automatic. Plus Kickstarter already sends an automated thank you. However, I do look for any chance to have a significant interaction with a backer or another creator or anybody really.

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Eric J Winston
4-time creator
1
Answered on

With both of my campaigns I made sure to send a personal thank you. (and on occasion I did copy and paste) I also found it a great way to give new backers updates that they might not have seen of things to come and also a recap of early updates. But I can see that if you have thousands of backers it can get very time consuming.

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Pauline Loven
3-time creator
6
Answered on

I have run two small, successful Kickstarter projects (for a WWI film) and am about to begin a third. I have also backed five other projects. As a backer, I would certainly be irritated if I received an automated thank you merely exhorting me to share the link on social media, but that hasn't happened so far. My film project backers have been small in number so I have been able to thank each personally and I enjoy interacting with them too, though most seem either shy or content to watch from the sidelines.  I haven't yet had to worry about large scale backing!   

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Prash Saka
4-time creator
24
Answered on

Back mine and I will. Haha :) Just kidding. So far, my project has only two backers and both of them are my friends. I reached out to them and thanked them for their help.

I will do my best to thank everyone individually for any help/contribution I receive. I can understand what Yancey is saying.

1 comment

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Doug Monahan
Creator
55
Answered on

I think the more on-on-one communication with pledgers - the stronger the campaign will be. For the larger campaigns - it is obviously a difficult thing to do. However, I know that Abraham Lincoln sent personal letters to many mothers who had lost more than one son in the Civil War. These letters are still being read on the History Channel. I suppose the point is that personal communication between people is very important - and the more personal the communication the stronger the ties - and in Abraham Lincoln's case - history. The more ways we can better communicate with anyone who supports our projects - the more ideas you will receive and the stronger the community you will build.

1 comment

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Dave & Calvin Laituri
17-time creator
88
Answered on

Absolutely! ...and it's easy - you just send out a 'Thank You' update.

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Lisa Vollrath
8-time creator
90
Answered on

I'm working on my fourth small Kickstarter campaign. Since my projects generally get under 50 backers, and the majority of them are long-time followers, I do send a quick thank-you that's personalized. If I had 50,000 backers instead of 50, I don't think I could spend that much time on messaging people.

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Earl Brown, Project leader
14
Answered on

Timely updates are realistic for larger responses.  For smaller campaigns, here's an Ecard site with free, customizable animated thank you notes -  http://www.rattlebox.com

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John Wrot!
11-time creator
495
Answered on

Yes, you absolutely should make time to do this on your first project ...or three.

The personal touch is kind, and authentic.  And for the 2 people you might find that don't appreciate it, you'll find 100 more that do!  Never let the Negative Nancys get in the way of being kind.  If you can make the time, and mean it, yes, thank each and every one.  There's nothing wrong with a little copy and paste to keep it efficient, but maybe have one part where you say something inspired in each one.

Once you have 1000+ backers it gets really hard.  You can count on about at least 1 hour per 100 backers if you're going fast.  That's 10+ hours at 1000+ backers, which is a lot of time.  It's quite ok to switch to using only the Updates at that point.  That's not only sensible, but also practical.

I still wish I could make the time to thank every backer personally on my every campaign, but I just can't.  I have larger backer counts than I used, and I do constant community involvement during my campaigns which takes away from my "email them all" hopes/policy.

Best,

John Wrot!
-Community Adviser
-Hearts Welcome

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Jennifer Liepin
3-time creator
1
Answered on

I'm surely trying to, but I only have 50 backers. I can't imagine what it would be like to have more. It's already so much to manage!

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Earl Brown, Project leader
14
Answered on

Yancey's point about being a bit put off by a boiler-plate thank you is right, but here's an idea that might work - a customized, fun thank you eCard. Take a look at this site - it's called Rattlebox: http://goo.gl/BqGlRd It's free, and features some crazy little clips, all of which can be individualized and customized. I'm not sure you could import a CSV file formating the recipients name and email, but the humor and customized salutation would more than likely mitigate the auto angle.

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Rose Tabersham
Creator
0
Answered on

At the end of the day a project is successful because of each and every single backer. I would take the time to thank them all personally. That is the least we can do as creators. Maybe do it daily so that it doesn't build up? We currently hand write " Thank You" comp slips and ship them out with our website orders and customers have commented about it being such a personal touch! All the Best, Rose 

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Mimi Pinto
Creator
0
Answered on

For me, this whole process with crowd funding is about building relationships and a sense of community.  But when you have thousands of backers, I can see just how challenging that might become and also the need for the thank you's to become somewhat automated.....and then, once it is automated, would backers feel the pointlessness of it all? would the thank you actually loose value?  

For my own project currently running  http://kck.st/2AIq6y6 It is entirely based on the building of relationship, so I have made an effort to personally thank the backers.  But I have also created updates with thank you's in it. 

Warm regards

Mimi

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Carrie & Dana
Creator
0
Answered on

oh what a lovely idea! Yes imagine it could get quite wild with a lot of backers but the personal touch, which is what Kickstarter is all about, is so important! Great thread thanks.

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konrad
1
Answered on

It just doesnt make sense to send an automated answer and it is much to time intense to send a personal one for a very successful campaign. 

I think it is much better to post a feedback from the campaign trail once in a while "backer only" so the supporter feels addressed personally. 

This might come from a european perspective where we dont have the same culture as in the northern americas. 

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Douglas Sun
10-time creator
21
Answered on

After a certain point, I think it's insane. If you're successful and you get a lot of backers, you'll be spending that much time sending individualized "thank you" notes to every single person. To those who say, "It doesn't take any time at all:" Nonsense. Everything takes time away from something else, and it adds up. That's why automation exists in the first place.

Whenever I put out an update (and sometimes when I make publicity posts to Facebook and public forums) I thank everyone who has backed my current campaign. But individualized notes to each backer as soon as they pledge? I don't think it's necessary, and for backers who back multiple campaigns at once they may look at it as just more in-box clutter.

Maybe it's because the backers in my category tend not to be touchy-feely, but I honestly believe that they would rather that I invest the time in my project and making it as polished and well thought out as I can make it. And I believe that that is my primary obligation to them: to deliver a good product in return for their support. An individualized note of thanks would just be more inbox ephemera that they might not even read.

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Doğan Ercan Çınar Ege
0
Answered on
Araç giydirme tüm firmalar için çok önemli bir tanıtım reklamıdır.Araç sürekli gezer oladuğu sebeple Araç Giydirme deki reklam daha fazla tüketicinin görmesine neden olur ve tanıtım daha fazla olur.Bu sebeple Araç Giydirme çok yaygın ve sık kullanılan araç reklamıdır.Araç Giydirme reklamlarında daha çok vurgulanmak istenilen ürün ile daha ön planda olabilmek için araç giydirmeleri çok karışık ve kalabalık yazı ve görsel uygulanmamalıdır.tasarımda slogan firma ünvanı ve görsel ile Araç Giydirme tasarımı daha sade ve vurgulayıcı olacaktır.Araç giydirme tasarımında hedef tanıtımdır.Bu sebeple tanıtım yapılacak ürünü kapatmayan ve ürünün önüne geçmeyen zemin rekn skalası kullanılmalıdır.Araka plan renkleri çok dikkat çekizi renklerden oluşur ise Araç Giydirme tasarımında reklamı yapılmak istenilen ürün sönük kalacaktır.Bu sebeple Araç Giydirme tasarımında Reklam yapılacak ürünü kaybetmeyecek pastel tonlar daha uygun olacaktır.Araç Giydirme işi profesyonellik isteyen bir reklam alanıdır.Doğru bir reklam firması ile çalışmak bu konuda sizlere yardımcı olacaktır.Tasarım Araç Giydirme de en önemli noktalardan biridir.Araç düz bir zeminden sadece oluşmamaktadır.Bu sebeple Araç Giydirme tasarımında aracın kanal,kıvrım kısımları dikkate elınız ve tasarım aracın şekline göre yapılır.Minübüs araç giydirme tasarımı ile bine tarzı araç giydirme tasarımı aynı olamaz.Her aracın şekline göre Araç Giydirme tasarımı farklı çalışılır.Yazılar veya ürün görselleri aracın kanal ve kıvrımlı yerlerine gelmeyecek şekilde Araç Giydirme Tasarımı yapılır.Reklam tüketiciye çok önemli bir ulaşım yöntemidir.Araç giydirme de tasade tasarım önemli değildir.Araç giydirme aşamasında baştan sona yani üretimden uygulamaya kadar her alan titizlik ve profesyonellik gerektirir.Araç giydirme lerinde tasarım, ürünün kalitesi, baskı makinası,dijital makinaların boya uzun ömürlülüğü ve uygulamadaki işçilik çok iyi olmalıdır.Bu sebeple Araç Giydirme de iyi bir firma ile çalışmak çok önemlidir.Araç giydirme de aracın her tarafına reklam trafik kanununa göre uygulanmamaktadır.Bunu ayrıca diğer yazılarımızda Araç Giydirme Reklam ı olarak ayrıntılı olarak yazacağız.çalışacağınız firmaların Araç Giydirme de verecekleri garanti şartları ve yaptıkları iş referanslarına göre çok iyi değerlendirilmelerini tavsiye etmekteyiz.Araç giydirme işlerinizde iş yaptırdığınız reklam şirketinden işin garanti süresini ve kullanım şartlarını istemeyi unutmayınız.Çünkü Araç Giydirme işlemleri baskı makinalarında baskı yöntemi ile üretildiğinden belli bir zaman sonra baskı boyamalarında solmalar meydana gelecektir.Bu sebeple dijital baskı yapılana Araç Giydirmelerinde 5-10 yıl gibi ömür verilen garantilere itimat etmemenizi tavsiye ederiz.Her işde olduğu gibi Araç Giydirme işinde de ürünün ve baskı n-makinası boyasının bir dayanıklılık ömrü vardır. Araç giydirme işleriniz için : http://www.besdijital.com

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likes
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Doğan Ercan Çınar Ege
0
Answered on
Araç giydirme tüm firmalar için çok önemli bir tanıtım reklamıdır.Araç sürekli gezer oladuğu sebeple Araç Giydirme deki reklam daha fazla tüketicinin görmesine neden olur ve tanıtım daha fazla olur.Bu sebeple Araç Giydirme çok yaygın ve sık kullanılan araç reklamıdır.Araç Giydirme reklamlarında daha çok vurgulanmak istenilen ürün ile daha ön planda olabilmek için araç giydirmeleri çok karışık ve kalabalık yazı ve görsel uygulanmamalıdır.tasarımda slogan firma ünvanı ve görsel ile Araç Giydirme tasarımı daha sade ve vurgulayıcı olacaktır.Araç giydirme tasarımında hedef tanıtımdır.Bu sebeple tanıtım yapılacak ürünü kapatmayan ve ürünün önüne geçmeyen zemin rekn skalası kullanılmalıdır.Araka plan renkleri çok dikkat çekizi renklerden oluşur ise Araç Giydirme tasarımında reklamı yapılmak istenilen ürün sönük kalacaktır.Bu sebeple Araç Giydirme tasarımında Reklam yapılacak ürünü kaybetmeyecek pastel tonlar daha uygun olacaktır.Araç Giydirme işi profesyonellik isteyen bir reklam alanıdır.Doğru bir reklam firması ile çalışmak bu konuda sizlere yardımcı olacaktır.Tasarım Araç Giydirme de en önemli noktalardan biridir.Araç düz bir zeminden sadece oluşmamaktadır.Bu sebeple Araç Giydirme tasarımında aracın kanal,kıvrım kısımları dikkate elınız ve tasarım aracın şekline göre yapılır.Minübüs araç giydirme tasarımı ile bine tarzı araç giydirme tasarımı aynı olamaz.Her aracın şekline göre Araç Giydirme tasarımı farklı çalışılır.Yazılar veya ürün görselleri aracın kanal ve kıvrımlı yerlerine gelmeyecek şekilde Araç Giydirme Tasarımı yapılır.Reklam tüketiciye çok önemli bir ulaşım yöntemidir.Araç giydirme de tasade tasarım önemli değildir.Araç giydirme aşamasında baştan sona yani üretimden uygulamaya kadar her alan titizlik ve profesyonellik gerektirir.Araç giydirme lerinde tasarım, ürünün kalitesi, baskı makinası,dijital makinaların boya uzun ömürlülüğü ve uygulamadaki işçilik çok iyi olmalıdır.Bu sebeple Araç Giydirme de iyi bir firma ile çalışmak çok önemlidir.Araç giydirme de aracın her tarafına reklam trafik kanununa göre uygulanmamaktadır.Bunu ayrıca diğer yazılarımızda Araç Giydirme Reklam ı olarak ayrıntılı olarak yazacağız.çalışacağınız firmaların Araç Giydirme de verecekleri garanti şartları ve yaptıkları iş referanslarına göre çok iyi değerlendirilmelerini tavsiye etmekteyiz.Araç giydirme işlerinizde iş yaptırdığınız reklam şirketinden işin garanti süresini ve kullanım şartlarını istemeyi unutmayınız.Çünkü Araç Giydirme işlemleri baskı makinalarında baskı yöntemi ile üretildiğinden belli bir zaman sonra baskı boyamalarında solmalar meydana gelecektir.Bu sebeple dijital baskı yapılana Araç Giydirmelerinde 5-10 yıl gibi ömür verilen garantilere itimat etmemenizi tavsiye ederiz.Her işde olduğu gibi Araç Giydirme işinde de ürünün ve baskı n-makinası boyasının bir dayanıklılık ömrü vardır. Araç giydirme işleriniz için : http://www.besdijital.com

0

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Avgeli
Creator
0
Answered on

Using a video is such a great idea, I think it would definitely add a personal touch. So far in our campaign we've reached out to every backer with a personal thank you message. Mostly because we wanted to let them know that their support means the world to us.

- Mike

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Tabletop Heroes
2-time creator
0
Answered on

As we are currently on our second try for the same cause, we wanted to thanks every single backer personally - and we did so far, BUT we actually lost two backers due to the thank you message I believe which is really sad... Now we are not sure if we continue to thank everyone, as we don't want to lose more backers... :-(

P.s: If you are interested in card games, we would love to meet you over at our campaign MONSTER COMBAT

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Ruben van Schalm
Creator
0
Last edited on

I think it's a great idea to reply to each person that pledge to your campaign. 

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Alex PrimeHD
15-time creator
0
Answered on

I do thank each one personally. And yes, I was afraid to put someone off with that - but so far it did not happen, it seems.

If you have a Windows PC, perhaps check out my Kickstarter here: 

https://www.kickstarter.com/projects/primehd/databoss-the-easiest-photo-backup-and-search-pro-h?ref=8cirww 

(last day of my 2-week campaign) and I'll thank you :)