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International shipping -- is it as outrageous as it looks?
Last activity 5 days ago  |  9 answers
Greetings Jill, Melody, John, and everyone else dealing with this issue.International shipping can certainly be a beast and I feel you on that.  There are a few ways to dance around it.#1) If you are pre-production, plan a size and shape and weight that ships cheaper.  Once you get past certain dimensions the shipping rates jump tremendously.  If it's a board game, ensure it fits in a medium flat rate box (there are 2 shapes), or small flat rate if that size.  And don't underestimate the value of a flat rate bubble mailer.  They fit way more than a small flat rate does and ships the same price.  -  First class, not flat-rate, is often your best bet.#2) (Best option) You can freight ship a fair stack of your product (book, or game, or else) directly into a foreign region, then ship from there.ie: Freight 3 cases of books directly from your printer (or self) to Germany.  This will cost you a couple hundred dollars ($100-500 depending on size and total weight), but once you divide price by the # of books in the cases it's only a couple bucks each, then you pay only the local in-region shipping per book, and charge the total to the backer.  - Imagine a foreign seller shipping a pallet here, then paying USPS rates... ah, that would only total about $9 per person that way.  -   This only works in bulk.  It won't work very well in small quantities, but UPS's shipping calculator will help you price it out.  Try it.#3) Understand this: Nothing is "free".  Subsidize the shipping price in your pledge amount.Got free shipping on Amazon or KS?  Somebody paid for that.  It's subsidized into the price.  It might feel free to the buyer, but somebody paid a cut to the shipper-man.  If you're paying $50 for something sizable on KS with "free shipping", they subsidized at least $X of shipping into that $50.  Can you do the same?  Increase the price of the book $5 and then charge only $15 shipping?#4) Eat it.  Charge less than the full amount and eat that percentage (ONLY if still profitable to do so).  Does +$5 make your pledge value seem wrong somehow?  Then #4 might be for you.  But know this: You budget this into the net project before you start, and then it's just part of the net goal.  This is basically #3, but a harsher-way of looking at it, when increasing Tier Price is to be avoided.(For #2 & #3 - the more you make and will sell will greatly affect your ability to do this.  The more you make, the lower you cost per unit is, so you can pass that savings on, and the more you make the more likely it will become for you to shippThese are the main ways.  Shipping is real, and it's never free.  You can A) Make it cheaper with great planning early, B) Freight ship directly into the region and ship from within it (a great service to provide for your EU customers who worry about VAT), and/or C) Hide the price of shipping by putting in the pledge amount, and calling shipping free, or D) Eat it (ideally budgeting this plan in in advance.Finally, yes, if you're doing shipping yourself to reduce costs to backers, use Stamps.comI have a ton of advice on Freight Shipping (aka Logistics) and Fulfillment (aka shipping stuff) on my blog, and as much on budgeting, and even a how-to for Stamps.com.  Take a look for detailed step-by-step advice for each.As always, heart this post if it was helpful to you.Best on your projects!John Wrot!-Community Adviser
John Wrot!
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