A lot can happen in six hours. You can fly from New York City to San Francisco. You can watch The Lord of the Rings: The Fellowship of the Ring and The Two Towers. Or, if you’re the Pebble team, you can announce your new smartwatch and raise $5 million. Here's how it went down:
At 9:44 a.m. Eastern Standard Time, Pebble Time launched on Kickstarter.
At 10:00 a.m. news of the launch broke. Medium published this in-depth, behind-the-scenes piece.
At 10:17 a.m. the project was successfully funded, hitting its goal of $500,000 in about 32 minutes.
At 10:32 a.m. the project's funding total hit $1 million dollars, making it the fastest project ever to hit that milestone.
By 10:33 a.m. Pebble’s founder Eric Migicovsky was unapologetically tweeting about momentarily breaking Kickstarter. (Thanks a lot Eric.)
By 10:51 a.m. both Pebble Time and Kickstarter were trending on Twitter.
By 1:52 p.m. 600 comments had been left by backers on the project page. One of our favorites was this amazing time-lapse.
At 2:26 p.m. Pebble Time exceeded $5 million. The previous fastest to $5 million? Coolest Cooler, which took over a week (7 days 6 hours) to hit that mark.
It’s now 3:44 p.m. EST and Pebble Time has been live for exactly six hours. They’ve raised over $5.5 million and gathered a community of over 27,000 early adopters.
We’re astounded at what Pebble Time has been able to accomplish in just six hours. We can’t wait to see what they do with the next 31 days.