As Pebble’s latest project nears $20 million in pledges, on top of $10 million the first time, it still might seem odd that the company decided to return to Kickstarter. But the truth is that creators come back to Kickstarter every day. In fact, creators who have run more than one project have received over $511 million in pledges — nearly a third of all money pledged on Kickstarter.
By now that’s not so unusual: 22,000 Kickstarter creators — 12% of all of them — have launched more than one project. It’s easy to see why. The funding success rate for creators who come back after a successfully funded project is nearly double that of the overall site average — and their next projects do even better.Read more