The Kickstarter Blog

Chicago Meet-up

  1. Creator Q&A: Chris Schlarb

    Though politics somehow turned it into the worst word in the world last week, we’re big subscribers to empathy — especially when it comes to the projects that we love. We want to know who the person is, why they’re on their particular quest, what keeps them going, how we can help. As backers, it’s not so much that we’re looking for the right project as it is the right person. We want to support someone that we like.

    Sometimes you get lucky, though, and you get an awesome person and an awesome project in one fell swoop. And that’s certainly the case with We Scream: Voices From The Ice Cream Underground, a project by Chris Schlarb. This was the first time we had knowingly come across Chris, but after learning that his primary occupation was as a musician, his discography revealed a bunch of great records that have graced our iPods: stuff from the Castanets, My Brightest Diamond, Nels Cline, Sufjan Stevens, and I Heart Lung, among many others.

    Chris’ involvement with those records was primarily as an engineer and musician — the consummate background guy. (I Heart Lung is his band, but we’re conveniently forgetting that for the sake of good storytelling.) And so it’s even more exciting to see Chris and his wife Adriana step out with We Scream, a short documentary on ice cream truck drivers in Los Angeles. (For a great line about ice cream truck drivers go here.)

    The project is whimsical, a playful examination of an odd topic: just what is it really like to drive an ice cream truck all day? The project sought $2,000 and raised it with ease ($2,400), which is fortunate, as the fate of this project depended entirely on how it fared on Kickstarter, as Chris explained to us:

    I’ve had the idea for We Scream bouncing around in my brain for years. With all the composing and producing I do it was just something that I have been unable to devote more time to. I told myself, if we don’t raise the money, the project is not worth doing. Thankfully, we raised the money and, perhaps of equal importance, we began to get positive feedback on something that usually exists in a vacuum.

    We’re thrilled to have been of service.


    Tell us about your project.
    We Scream: Voices From The Ice Cream Underground is a documentary film project about ice cream truck drivers and paleteros (pedal cart drivers). Very simply, I wanted to learn more about this profession and its place in our neighborhoods. I don’t think I’ve ever seen or heard anything describing a day in the life of an ice cream truck driver. That is the short film that I want to make.

    How did you decide on your rewards?

    I checked out a few of the other Kickstarter projects and tried to set rewards that would encourage a large number of small donations rather than the other way around. Thankfully with this project there won’t be too much in the way of manufacturing and mailing. We will press up a limited edition of DVD’s and everyone else will receive a download of the film in HD or SD quality with a soundtrack.

    The larger donation slots were reserved for personal “Thank You’s” at the end of the film, invitations to our film premiere/ice cream social and four executive producer slots.

    How many of your backers do you know personally?I would say that just under two-thirds of the backers are people my wife and I know personally. The other one-third I have never had any previous contact with at all. Two of the four executive producers (who pledged the most) were people I had never been in touch with before.

    There is a parallel to playing music and touring: you are always thankful that friends and family come out to see you perform but when people outside that circle begin to support you, it adds a bit of electricity.

    How are you going to be updating people as you go along?
    I wanted to keep the update process free for anyone to see, not just backers. As we progress, we will be posting video, music and photos from the film. So far we have posted updates with photos and specific anecdotes about the process. This is my first directorial project and I am really learning about the ice cream underground as I go. I am just trying to communicate as much of that as possible.

    Have you learned/discovered anything from the experience?

    Definitely. The entire project is a learning process. I taught myself Final Cut in a few hours just to put the trailer together. Kickstarter was the perfect impetus to get this idea up and out. Once my wife and I shot the first few hours of footage and uploaded the trailer we started getting feedback immediately. Everything from subtitle suggestions (which we will be implementing) to aspect ratio schooling. You can literally see us learning as we go.

    What was unanticipated about the experience?
    I was surprised by the sincere enthusiasm for the project. I’ve had the idea for We Scream bouncing around in my brain for years. With all the composing and producing I do it was just something that I have been unable to devote more time to. I told myself, if we don’t raise the money, the project is not worth doing. Thankfully, we raised the money and, perhaps of equal importance, we began to get positive feedback on something that usually exists in a vacuum.

    What, if anything, would you change about your project?

    I wouldn’t change anything. So far it has been a little dream come true.

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  2. Kickstarter's New CTO: Andy Baio

    It is our distinct pleasure to announce that Andy Baio has joined Kickstarter as our Chief Technology Officer. Andy runs the highly respected Waxy.org, and previously cofounded Upcoming, which was acquired by Yahoo! in 2005. Andy has built a sterling reputation as an excellent journalist, an outspoken advocate for openness in web technology, and an influential thinker.

    Andy announced the move on Waxy, and here’s some of what he had to say:

    Since our launch ten weeks ago, over $250,000 has been pledged to make everything from books, magazines, albums (and album reissues), plays, films, art projects, zombie iPhone apps, and more. (Not to mention, my own Kind of Bloop album.) And keep in mind, the site’s still invite-only!

    Getting people to give you money is tricky, but I think we’ve hit on a formula for success:

    • All-or-nothing. Projects are only successful if they reach the fundraising goal by the deadline, otherwise nobody pays. This limits risk for both backers and project creators, who don’t have to worry about committing money and time to a failed project.
    • Rewards. We strongly emphasize the importance of crafting good rewards, which makes Kickstarter more like commerce than altruism. We support multiple tiers of rewards from $1 to $10,000, limits for each, and tools for creators to contact each tier group independently.
    • Publishing. A simple and powerful reward is access to exclusive updates during a project’s funding and development, creating a powerful connection between the audience and project. As a result, we offer publishing tools for public or private updates, including hosted media and update notifications.

    Obviously we are thrilled by the addition of Andy to the team (he has served on our board over the past year), as well as the values that he brings: openness, transparency and a history of consumer advocacy. We look forward to growing Kickstarter together.

    Rock on!

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