Many projects follow a pattern of activity during their funding: there's a spike of activity over the first few days of the project, and then again at the end during the last 48 hours. But those middle weeks can sometimes feel excruciating. Pledges might slow down, and it might even feel like you've hit a plateau. But there's no reason to lose hope — it's common for there to be a lull in the middle of the project, and a lot of creators go on to find success despite it (in fact, we've written about this exact thing before).
But if you're a creator anxious about your funding goal, it can feel nerve-wracking. We asked a few creators to talk to us about how they got over the plateau, and what advice they'd give to other creators struggling with maintaining momentum. (Hint: it includes using your updates wisely, and never giving up or going silent!)