The Kickstarter Blog

Behind the Video: Film Fest Edition

  1. Tips for Making Your Project Video

    Seeing as this week we're celebrating all things Moving Image, it's hard to ignore the moving images that bring heart and soul to every single project on our site: the pitch video. Whether scrapped together over a bowl of cereal or finessed and fine-tuned for weeks, each has its own personality and gives everyone a chance to play director. So, here are our tips for finding the director in you.

    Actually make a video!
    There are few things more important to creating a quality Kickstarter project than a good pitch video, and skipping it will do a serious disservice to your project. Don’t be intimidated. Your video doesn't have to be perfect, it just has to be "you." That means have fun with it!

    Keeping it personal
    Videos make projects infinitely more compelling, and you don’t have to be a video expert to make a good one. Simply be personable and talk about your project. Put yourself in front of the camera for at least a moment so that people know who you are; making that personal connection is key. Show people examples of your work and use any fun visuals you can think of.

    Remembering the basics
    No matter how bare-bones or creative you want to get, don't forget to:

    • Introduce yourself
    • Tell your story
    • Ask for people's support and explain why you need it
    • Tell people what they'll get for their money (i.e., your rewards)
    • Say thank you!

    You may also want to include a line or two explaining Kickstarter’s all-or-nothing structure for newcomers. It helps!

    Getting technical
    For some technical tips about preparing your video, check out our video guide here. And watch some great project videos here, here, here, and here.

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  2. Fan Boy: A Q&A with Blue Like Jazz

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    Though Blue Like Jazz is the largest film project in Kickstarter history, the real story is about two regular guys — Jonathan Frazier and Zach Prichard — with an audacious idea. Jonathan and Zach were two longtime fans of the best-selling memoir Blue Like Jazz, and so when author Donald Miller announced in a blog post that the long-planned film adaptation was being canceled at the last second due to funding, the two leapt into action. Their rapid response not only saved a film, it changed their lives. This is their story.

    What motivated you to actually do this? It must have been nerve-wracking! 

    It wasn't actually all that nerve-racking because I don't recall thinking of it realistically at first, to be quite honest! I remember reading the blog Don posted saying that the project was dead and just thinking, "This is bogus. There's another way." I thought about just replying on the blog, then realized that fifty other people had already done that and it wasn't going to make a difference, so I just emailed my buddy Zach to see if I was on par or straight crazy.  (I'm more of the extravagant dreamer type anyway.) Zach's the one that took it to the next level.  His response to my email? First, he made a Nine Inch Nails reference (as he does for everything he gets excited about) then he said, "Challenge accepted."
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