Many successful projects follow a pattern: first, there's an initial burst of excitement from backers in the few days surrounding the start of the project. After that, momentum slows down a bit, and the pledges steadily rise through the middle weeks of the project. Then, 48 hours before the end of the funding period, there's another burst of pledges as the people who opted to be reminded of the project's end return to the page.
But sometimes projects blow up quickly, reaching their goals many times over — often in no time at all. What should a creator do when the interest in their project is significantly larger than anticipated? How do they adjust their expectations on the fly?
Some of the projects below had pretty big goals, while some were smaller — but all of the creators reached at least 400% of their funding goals. We asked them to share what it was like and what (if anything) they needed to do to adjust.Read more