The Kickstarter Blog

Happening: Curated by John Walter, Director of The Earth Moves

  1. Tech Weekly: Making Magic

    The rhetoric of technology is steeped in magic. After all, as Arthur C. Clarke famously mused, "any sufficiently advanced technology is indistinguishable from magic." But the heap of cold hard silicon and circuits that we call technology is often responsible for an entirely different kind of magic. Not illusion or trickery, but a very real power to live out our fantasies.

    This week's Technology projects are all about the stuff that dreams are made of.

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  2. Guest Post: The Importance of Updates

    Hand-honing knives for the duo's Fave project
    Hand-honing knives for the duo's Fave project

    Dave Laituri and his son Calvin are responsible for several projects to-date, creating, launching, and fulfilling each from their garage. One thing their projects all have in common, aside from being in the Product Design category, is that they've consistently shared amazing updates with their backers. We asked Dave and Calvin to talk about how and why to use updates in the best way possible.

    After running six projects of our own and helping out on about ten others, we’ve learned that project updates are much more than a broadcast tool to deliver your project's status information to backers — they’re an important component of the product you are creating.

    We’ve learned from our backer’s feedback that being part of the process and having a behind-the-scenes view are a big part of what they like about backing projects on Kickstarter, so we put extra effort into making sure they learn a lot through our updates. After all, most backers are not necessarily creators themselves and appreciate whatever interesting bits of background information that you share.

    Given their value, it’s worth taking some time before launching to plan out the sequence of your update topics in advance — it’s always good to be prepared! For some update topics beyond the obvious (but important) "thank you" or "shipping updates," consider these:

    Read more
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