This Week in Kickstarter

Hello and welcome to another installment of This Week in Kickstarter, our most self-explanatorily-titled recurring feature. This week March went out like a lamb, and it took some real big projects with it. Meanwhile we kicked off Comics month, and things got weird here at Kickstarter HQ.

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Talking Shop: How to Pay Your Writers

What is a word worth? In publishing, not as much as it used to be. At least, that's the impression writers often get.

Conversations around compensation – money – are admittedly uncomfortable, and that's if they're happening at all. Recently, a few incredible people gathered at Kickstarter HQ to discuss what they're doing to make sure their writers get paid. Alex Shvartsman (Editor of Unidentified Funny Objects), Lisa Lucas (Publisher of Guernica Magazine), and Ryan Chapman (BOMB Magazine), spoke in a conversation moderated by writer/editor Sari Botton. Hear about their strategies for fundraising and fairly compensating their writers in this installment of Talking Shop.

A Few Tips on Knowing Your Audience

Knowing who might enjoy the thing you're putting out into the world is a crucial, often overlooked, part of your campaign. It may seem obvious at first that the people that want to see your film, read your book, or watch your play would be a person like you, but it's important to take the time to find out who those people are. What else do they like? What organizations are they a part of?

By taking the time to think about who your audience might be, you're also helping to focus the goal of your project.

Projects They Love: Bikes

Every so often we'll pass the mic to a member of our community to give them a chance to talk about the projects they love. This time we've asked Matt Haughey, creator of MetaFilter.com, and Kickstarter super-backer. Matt has raced bikes in Oregon for ten years, so we asked him to tell us about some of the bike-centric projects he's supported.

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Discover Music and Tech Projects

If we were to walk up to you and yell "MUSICAL INSTRUMENTS" right in your face, you would—depending on your age and where you live—likely think of a guitar or a drum or maybe a trumpet or other horn. Or maybe a violin? Some other kind of classical instrument? You get the idea. There are a lot of instruments out there, and the common thread between them is that they were all invented a really long time ago. 

What about new instruments though? Things that take pre-existing models and combine them with technology to create something we haven't really seen yet? Well, a lot of those are being made right here on Kickstarter. Get them all and form a band, or just hoard them and start your own one person project.

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A Few Tips on Setting Your Funding Goal

It can seem incredibly difficult to determine a realistic and attainable goal for your Kickstarter project — it's one of the first things that people notice, after all. So how do you make sure it's the goal your project needs? We asked a few creators — David Thorpe, Bobbito Garcia, Malika Zouhali-Worrall, Karyn Parsons, Jimmy Goldblum and Adam Weber — to talk about how they approached this subject. 

These creators may all be filmmakers, but what they're saying applies to anyone who might be thinking about running a project: research similar projects, make a detailed budget for what you need, and think about what the essentials are. And most of all, don't let the project goal intimidate you.