The Kickstarter Blog

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  1. 10,000 Successful Projects

    On July 6th, a project called Citizen is releasing a 7” record! from a band in Toledo, Ohio, was funded by 28 backers, becoming the 10,000th successfully funded project in Kickstarter history. 

    Ten thousand successful projects is a big milestone. Watching projects from every corner of the creative spectrum come to life has been a wonderful thing, and to see what they've accomplished in aggregate is remarkable. Congrats to Citizen and the 9,999 other projects that made their accomplishment possible!

    To celebrate, let's take a look at a few other milestones that Kickstarter has reached since our two-year anniversary post in April.

    Project Statistics (current as of 7/17/2011)
    Launched Projects: 26,620
    Successful Projects: 10,388
    Unsuccessful Projects: 13,113
    Live Projects: 3,119
    Success Rate: 44%

    The march towards 10,000 successfully funded projects has accelerated a lot over the past two years. Exactly one year ago today Kickstarter had seen a lifetime total of 1,885 successful projects. The past year alone has seen nearly five times that.

    In a strange coincidence, the number of projects funded in Kickstarter's first year (1,044) is exactly the same as the number funded just last month (1,044).

    How do these 10,000 funded projects break down by category?


    If you compare the graph above to the funding total by category graph we shared in our birthday post, you'll see some similarities, but quite a few differences too. Music and Film dominate with 60% of the successful projects overall, but below that there are a number of shifts. Note, for example, how Dance has seen more successful projects than Design or Technology. 

    How much money did those 10,000 projects raise? The most common projects on Kickstarter are not blockbusters like Diaspora or the Jay DeMerit doc, but smaller projects that raise $5,000 or less.

    Pledge Statistics
    Total Pledged: $75,262,447
    Dollars Collected (successful projects): ~$60 million
    Dollars Uncollected (unsuccessful projects): ~$9 million
    Live Dollars (currently funding projects): ~$6 million

    In April we announced that Kickstarter had reached $50 million in pledges. Ten weeks later we've crossed $75 million. How long did it take for each $5 million increment to be raised?

    The Y-axis represents the number of days it took for $5 million to be pledged, and the X-axis represents each $5 million increment. The first $5 million in pledges took 342 days to accumulate, while the most recent took just 18 days.

    Backer Statistics
    Backers: 793,362
    Repeat Backers: 118,308

    We've seen a similar growth in the number of backers and repeat backers. The repeat backer number is particularly encouraging, as that represents a return audience on Kickstarter. Repeat backers account for 13% of all backers, but 28% of dollars pledged. They've contributed more than $20 million so far.

    The Kickstarter staff, of course, includes some of the biggest repeat backers on the site. In April we reported that the staff had backed 1,590 projects; as of July that number has climbed to 2,168 projects.

    Your moment of non-ZenAs a final gift we leave you with a video that crams screenshots of all 10,000 successful projects into five-and-a-half minutes, organized from lowest funding total raised to highest. Warning: if you have photosensitive epilepsy or an aversion to weird, possibly brainwashing videos, you may want to skip.

    We'd like to congratulate every one of the 10,000-plus projects that have already been successfully funded, and thank the hundreds of thousands of backers who made it happen. Couldn't have done it without you!

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  2. New Projects Are Getting Tattooed

    This week's round-up is a typical grab bag of creativity and charisma. We've got indie filmmaker Matt Porterfield's latest devotion to his craft, a fictitious yearbook in need of your mug, a DC dance opera, a post-new age electronic record, and one "little blue guy" who pays rent in Jolly Ranchers. Trying to tease out a theme here may prove fruitless, but distilling order from chaos is for nerds, and diversity is divine! Here are five new projects not to be missed. Happy backing!

    I USED TO BE DARKER project video thumbnail
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    Spoiler alert: this project video is next-level f---ed up! Matt Porterfield has spent the past decade honing his craft--a uniquely empathetic brand of realist Baltimore filmmaking where truths emerge through the atmosphere and sincerity is not a dirty word. Just like his Kickstarter videos, Porterfield's films are honest, reflective, and quietly urgent. He describes I Used To Be Darker as a film about "people finding each other and letting each other go." We were so pleased to see Putty Hill  (which includes its own long tattooing scene full of hypnotic buzz) grow from Kickstarter project to festival darling to theatrical release, and we have no doubt his next film will be equally as thoughtful and engaging as the last. As this project video attests, Porterfield is most definitely in it to win it. Good to have you back, sir. -- Elisabeth H.

    The Red Pines 2012 High School Yearbook project video thumbnail
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    Cartoonist Jim Ethers made up a high school, called it "Red Pines," and decided to make a fictitious yearbook for it. Everything inside of the book will be fake: the friendly notes, the commemorative poem, the clubs, the dances. Everything, that is, except the staff and the student body, which will be populated by Ethers' playfully reimagined versions of his Kickstarter project backers. There are 45 available slots including Principle, and there will be 45 totally unique yearbooks. Every backer will receive an original oil-painted portrait as well. If you've seen the totally-bonkers-out-there style of Ethers' artwork (and that's a compliment, mind you), you'll know what I mean when I say that this is not an opportunity to be missed. -- Cassie M.

    "siGHt", an original dance opera by Kimmie & Enoch Chan project video thumbnail
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    The renowned Kennedy Center in Washington, DC, has a very cool program of free daily performances at their Millennium Stage, and dance group Deviated Theatre has secured a September performance slot. They'll be premiering a piece called siGHt, which delves into motifs of family and crisis and involves folding chairs, aerial silks, and a cute little girl who inspired the story. If you're not from the metro area, check out the show via live stream! -- Daniella J.

    Yoko K. 2nd album "heaven's library" / organic electronica project video thumbnail
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    The burning sensation of a weekend hangover coupled with hellish heat, building construction, and a hankering for unlimited ice coffee could add up to a semi-stressful Monday morning. However, the vast scapes of Yoko K's "Heaven's Library" blew all those peripheral thoughts out the window with a simple coo. Her project is a new "organic electronica" record, which may make you think Enya, and yeah, that wouldn't be too far off, but it's got more of a pulse than Enya and her post-new age compatriots. Soothing sounds for a morning where soothing is much needed. -- Mike M.

    WALT Episodes. project video thumbnail
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    Walt is a "little blue guy" who is just trying to make his way in the world like the rest of us. Little blue Walt embodies one of my favorite cartoon premises, wherein the main character is ambiguously non-human and everyone around him is human, and life goes on. I appreciate that in a cartoon, especially when said non-human is ADORABLE! And tries to pay his rent in Jolly Ranchers. I mean, been there, amiright? It is also worth nothing that you back this project $15, you too can get a Jolly Rancher from Walt, which I hear is the going price for Jolly Ranchers gifted to you by a non-human little blue guy. -- Meaghan O.

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