So Your Project Blew Up. Now What? (Part One)

Many successful projects follow a pattern: first, there's an initial burst of excitement from backers in the few days surrounding the start of the project. After that, momentum slows down a bit, and the pledges steadily rise through the middle weeks of the project. Then, 48 hours before the end of the funding period, there's another burst of pledges as the people who opted to be reminded of the project's end return to the page.

But sometimes projects blow up quickly, reaching their goals many times over — often in no time at all. What should a creator do when the interest in their project is significantly larger than anticipated? How do they adjust their expectations on the fly?

Some of the projects below had pretty big goals, while some were smaller — but all of the creators reached at least 400% of their funding goals. We asked them to share what it was like and what (if anything) they needed to do to adjust.

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This Week in Kickstarter

Recapping isn't just for soda bottles too big to finish. It's also what we do here every week, as we share a look inside Kickstarter HQ. Enjoy!

Fire up the grill and dust off the lawn darts, because—here in the States, at least—it's Memorial Day weekend. That means three days of sun, fun, and this track playing on loop in the background. Some folks will even break out the flip flops, but we hope they're careful.

Meanwhile, the most essential summer project ever, Coolest Cooler, just announced they'll begin shipping this July. We're stoked! That's a pretty incredible turnaround on one of the biggest projects of all time. They also shared this glimpse at their engineering pilot build—a complete, assembled, functional Coolest!

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Spaces, Places, and Architectural Projects

No place ever stays the same for long. Maybe that's why we're all always thinking about place, how to define it, and what our own involvement is in it — because there's no place like home, and we all just want a place to call our own, and we don't like feeling out of place. The projects below range from outdoor spaces to neighborhoods to hotels and more, but they have one thing in common: they all focus on a memorable physical location of some kind. And as always, you can find more space-related projects here

The SoHo Memory Project

NYC's SoHo has changed a lot over the years, morphing from a tight-knit neighborhood where everyone knew each other, to an artist haven, to the glitzy shopping district that many people think of today. But until now, there's been no organization dedicated to the preservation of SoHo's multifarious history. Artist Yukie Ohta, who grew up in the neighborhood, is taking on the monumental task with the SoHo Memory Project. As she puts it: "Knowing the story of our neighborhood and its significance in the larger history of New York City will enrich the experiences of SoHo residents and visitors alike and will influence how they interact with the people, streets, and idea of SoHo."

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An Important Conversation About Urban Waterways

Thames Baths
Thames Baths

Working at Kickstarter means that exciting trends within the ecosystem of the site are easier to spot. So when we noticed that Chris Romer-Lee, Matt Bamford-Bowes, and James Lowe had launched a project to create swimmable portions along the river Thames in London, we immediately thought about the +POOL, an equally ambitious project based here in New York, that will clean the waterways even as people swim in them.

We thought it would be a good idea to get on the phone with Romer-Lee, Bamford-Bowes, and Archie Lee Coates of +POOL to talk about how they got where they are now, and how, when they're completed, their projects just might change the way we look at some of the biggest cities in the world.

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¡Kickstarter ya esta disponible en España!

Scroll down for the English version, please.

¡Estamos muy emocionados de anunciar que Kickstarter ya está disponible para diseñadores, innovadores, cineastas, chefs, y todo tipo de creadores españoles! Los creadores en España pueden empezar a construir sus proyectos a partir de ahora, y publicarlos para ser compartidos con el mundo a partir del 2 de junio. ¿Tienes una idea creativa que siempre has querido convertir en realidad? Aprende más acerca de Kickstarter aquí.

Para celebrar el lanzamiento, Sónar+D y Kickstarter se han asociado para presentar una selección de proyectos y eventos destacados en el espacio #MadeWithKickstarter en MarketLab. Los creadores de estos proyectos estarán presentes para mostrar sus trabajos y compartir sus perspectivas en este proceso creativo único. Kickstarter también está colaborando con estos creadores para organizar charlas y talleres que abarquen todos los aspectos de la realización de una idea creativa. A continuación encontrarás más información sobre estos eventos.

Ahora, unas cuantas preguntas frecuentes - ¡y respuestas!

¿Hay una página independiente para Kickstarter en España?

No. Los proyectos creados en España son parte de la comunidad global de Kickstarter. Pero si quieres ver solo proyectos de tu país, existe la posibilidad de hacer una búsqueda por ubicación. Asimismo, estamos trabajando en la traducción de la página de Kickstarter al español para simplificar la publicación y el patrocinio de los proyectos aún más.

¿Puedo comenzar un proyecto en español?

¡Claro! Tú eliges el idioma para tu proyecto, pero es recomendable incluir una traducción de la descripción del proyecto y de las recompensas, e incluso añadir subtítulos o una transcripción a tu vídeo con nuestra herramienta de subtítulos para que tu proyecto llegue a más personas. Kickstarter es una comunidad global, e incluir traducciones hará llegar tu proyecto a un público mucho más amplio.

¿En qué moneda aparecerán los proyectos españoles?

Será en euros. Los creadores pueden procesar sus proyectos de principio a fin en euros, usando su banco local. En cuanto un proyecto haya alcanzado su meta de financiación, los fondos también serán difundidos en euros.

Para los patrocinadores ubicados en los EEUU, la meta de financiación de cada proyecto se indicará en USD. Asimismo, los niveles de recompensa serán indicados en USD, junto con el respectivo valor en euros.

¿La información que comparto en Kickstarter es segura?

Absolutamente. Tomamos muy en serio la privacidad de nuestra comunidad y te invitamos a leer nuestra Política de privacidad, donde encontrarás más detalles. Para el procesamiento de pagos nos hemos asociado con Stripe, una compañía que cumple e incluso supera los estándares de seguridad más estrictos de la industria. La información que proporcionas cuando contribuyes o configuras los datos de la cuenta de tu proyecto está protegida por un protocolo de software de la industria llamado Secure Sockets Layer (SSL), que encripta tu información personal.

Si deseas contribuir anónimamente, te sugerimos que uses un nombre de perfil que no sea identificable (por ejemplo: CatBird10).

¿A qué tipo de proyectos puedo contribuir en Kickstarter?

Kickstarter se centra en proyectos creativos en 15 categorías y tenemos algunas reglas simples que describen cómo deben ser los proyectos. Kickstarter es un lugar para crear, no para hacer donaciones de caridad o inversiones financieras.

¿Hay requisitos para financiar un proyecto en Kickstarter?

En Kickstarter casi todo el mundo puede comenzar proyectos, siempre y cuando cumplan estos requisitos: ser mayor de 18 años y ser residente permanente de España. Tienes que comenzar el proyecto bajo tu nombre o el nombre de una entidad legal con un número de empresa válido. Además necesitas una dirección postal, una cuenta bancaria, una identificación y una tarjeta de crédito o débito.

¿Qué formas de pago se aceptan para hacer contribuciones?

De momento, se aceptan contribuciones hechas con Visa, MasterCard o American Express.

¿Cuáles son las tarifas?

Kickstarter sólo cobra una tarifa cuando el proyecto se financia completamente. En este caso cobramos un 5 %. Las empresas que procesan los pagos también nos cobran una tarifa, que varía según tu ubicación. Para España, esta tarifa es:

3 % + € 0,20 por contribución. Por contribuciones menores de €10 solo se cobrará una tarifa rebajada del 5 % + €0,05 por contribución.

Si un proyecto no llega a la meta propuesta, no se cobra ninguna tarifa.

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Kickstarter is live in Spain!

We’re so excited to announce that Kickstarter is now open to Spanish makers, innovators, filmmakers, chefs and creators of all types! Spanish creators can start building their projects now, and launch them to the world on June 2. Do you have a creative idea you’ve always wanted to bring to life? Learn more about Kickstarter here.

To celebrate the launch, Sónar+D and Kickstarter have partnered to present a curated selection of projects and events in the #MadeWithKickstarter space at MarketLab. The creators of these projects will be there to showcase their work, and to share insights into their unique creative process. Kickstarter is also collaborating with these creators to host talks and workshops touching on all aspects of bringing a creative idea to life. Learn more about these events here.

Now, some frequently asked questions — and answers!

Is there a separate Kickstarter site for Spain?

No — Spanish projects are part of the worldwide community of Kickstarter projects! But if you only want to see projects from home, you can always search Kickstarter by location. Kickstarter will also be translated into Spanish to make launching and backing projects even easier!

Can I start a project in Spanish?

Sure! You can use whatever language works best for your project. But we encourage you to think about including translations of your description and rewards, or using our Captions and Subtitles tool to make your project video more accessible. Kickstarter is a global community, and including translations definitely helps your project have a wider appeal.

What currency will Spanish projects be listed in?

Euro. Creators can run their projects entirely in euro, using their local banking and business details. When projects are successfully funded, pledges will be collected in euro, too.

Backers based in the US will see each project's goal converted to USD. They'll also see reward tiers displayed in USD, with the euro value alongside.

Is the information that I share on Kickstarter secure?

Absolutely. We take the privacy of our community very seriously, and we'd welcome you to read our Privacy Policy for more details.

Stripe, our payments partner, also meets and exceeds the most stringent industry standards for security. Information that you provide while pledging or while setting up the account details for your project is protected by an industry-standard software protocol called Secure Sockets Layer (SSL), which encrypts your personal information.

If you'd like to pledge anonymously, we'd recommend setting your profile name to something that's not identifiable (example: CatBird10).

What kind of projects can I fund on Kickstarter?

Kickstarter focuses on creative projects in 15 categories, and we have a few simple rules that outline what projects need to look like. Kickstarter is a place for making things — it isn’t a site for charitable donations or financial investments.

Is anyone allowed to start a project? 

Almost anyone, yes. There are just a few requirements. You need to be at least 18 years old, and you should be a permanent resident of Spain. You have to start the project in your own name, or on behalf of a legal entity with a valid business number. And you’ll need things like a mailing address, bank account, identification, and a major credit or debit card.

What payments methods are accepted for pledges? 

Right now, pledges can be made with any Visa, MasterCard, or American Express card.

What are the fees?

Kickstarter only collects a fee when a project is successfully funded. If that happens, we charge 5%. The partners that process payments for us also charge a fee, which varies depending on where you’re located. For Spain, it’s:

3% + €0.20 per pledge. Pledges under €10 have a discounted micropledge fee of 5% + €0.05 per pledge.

If a project is not successfully funded, there are no fees.

Happening: Curated by Paola Antonelli of MoMA

Installation view of "This Is for Everyone: Design Experiments for the Common Good," on view at MoMA through January 2016.
Installation view of "This Is for Everyone: Design Experiments for the Common Good," on view at MoMA through January 2016.

Design is everywhere, from the chairs we sit in to the cities we live in, to the interfaces that help us communicate, learn, and evolve. In this way, it's interesting to think about how today's designers are dramatically affecting our everyday lives, and shaping how the future will unfold. This Tuesday, Paola Antonelli, MoMA’s senior curator of Architecture and Design and director of R&D, will be speaking at Kickstarter HQ about the future of contemporary design. 

Antonelli has been pushing boundaries in some seriously interesting ways during her time at MoMA, adding thought-provoking design objects and concepts to MoMA's collection at every turn, from the Google Maps Pin to a 21st-century invention kit for everyone (which also happens to have been a Kickstarter project). Antonelli was kind enough to share six of her favorite links that relate to the future of design, and now we're sharing them with you this week on Happening, as well as archiving them below.

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Tech Weekly: Chips Ahoy

In the late 1950s, Jack Kilby — an engineer at Texas Instruments who would later dream up the handheld calculator — invented the integrated circuit, or microchip. Since then, true to Moore's Law, we've crammed components onto these chips at an exponential rate, making them smaller and smaller in the process. From an open-source game system the size of a credit card, to a minimalist cell phone the size of a credit card, to an entire computer smaller than a credit card, this week's projects are incredible examples of just how far we've come.

And as always, there are way more modern marvels over in our Technology category.

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This Week in Kickstarter

Every time we do one of these things, we lead off by talking about the weather. If you live in some permanently tropical place, you probably find yourself asking, "why are the people at Kickstarter always talking about how they get to open a door for the first time in months as if they've never been outside before?" The answer is that that is exactly what it felt like after powering through the longest winter there ever was. Um, also, you can now make projects on Kickstarter in Germany and France. You've probably already started, and we can't wait to see what you make.

Our newfound obsession with warm weather explains why the first roundup we did this week explored what kind of flaming hot beach projects are live on the site right now. It includes projects to fend off the sun, fend off the sand, and fend off dead speaker batteries. Also there are coolers. There are always coolers.

In inside news (our apologies for talking about being inside after we got you all excited about being outside), we also explored the wide world of typography, which will soon make it possible for you to write just like Einstein wrote. We can't promise you'll be as smart, or that you'll have as thick a mustache, but you can probably make both happen for yourself if you really try.

Fonts are a key part of design. So key, in fact, that people's hatred of Comic Sans seems to come from the notion that it doesn't look so great with most well-designed products. If you back the McSweeneys publishing project (we recommend that you at least scope out the page—there's a lot of great stuff there if you like books and/or laughing), you can even get a letter from that "beloved" font. 

Anyway! What we were saying about design was that we are smack in the middle of Design Month at Kickstarter. What does that mean? Well, it means that over at our Happening Hub, we're highlighting crucial design stories—like the Thames Bath (keep checking for more on that) and this fascinating process piece about creating a Futurist sculpture—from inside and outside the Kickstarter world. You'll want to stay tuned to that page, because we've invited some notable people to help curate it in the coming weeks.