Once you’ve launched your project, it’s time to put your promotion strategy to work. Feel free to experiment and try different approaches on spreading the word. The important thing is to communicate regularly, respectfully, and in a way that feels true to yourself.Read more
There are many ways for creators to spread the word about their projects and encourage friends, fans, and supportive strangers to support them. Here are some helpful tips and stories from people who have have run successful projects on Kickstarter.
Begin Before You Launch
Lay the groundwork for a successful campaign. In general, creators who spend at least a couple months preparing their campaigns are much more likely to succeed.
“Your fundraising campaign begins long before you even join Kickstarter… The most important part of having a successful campaign is having a dedicated audience who are vested in your art. You should be building relationships with your fans long before you make the ‘ask.’ ” — Simon Tam, New Tour Bus for The SlantsRead more
True/False Film Fest is a beloved festival in the documentary film community (and beyond) — and it's easy to understand why. It's widely considered one of the more filmmaker-friendly, community-oriented, thoughtfully programmed festivals out there. And for many filmmakers, T/F is a reminder of why they do this challenging, often poorly paid work in the first place. The festival helps renew a collective sense of purpose and creates solidarity within the community, revitalizing individuals’ drive to make documentary films.Read more
In January, nearly 500 creators took part in Make 100. Projects launched across the globe and in nearly all of our creative categories, and had an impressive collective success rate of around 70%. Half of the participants were first-time creators who boldly took a leap and put their ideas out there. And all of these creators, new and seasoned alike, blew us away with what they accomplished: they rocketed past their funding goals by an average of nearly 700%. Kudos to all who took part!
Today we’re announcing a new initiative that will run throughout March. It’s called All in 1, and it’s all about one-week projects. Our aim is to help you get a new idea out there, simply and swiftly, so you can get right to the fun part — creating.Read more
We launched Kickstarter in 2009 as a new way to bring creative projects to life. In 2015 we reincorporated as a Public Benefit Corporation. And today we published our first annual Benefit Statement as a Public Benefit Corporation. This is a Project Update on our first year as Kickstarter PBC.
If “Public Benefit Corporation” is new to you, not to worry. PBCs are for-profit companies that are legally obligated to consider the impact of their decisions on society, not just shareholders. Until recently, for-profit companies that wanted to make positive impact on society a part of their legal duties had no clear protection or mandate under U.S. law. As a PBC, they do.
When we became a PBC, we wrote a charter laying out our commitments. We committed Kickstarter to always support art and artists, to operate with a corporate code of conduct, and to donate 5% of post-tax profits to arts education and organizations fighting inequality. We also pledged to publicly report how we did on these commitments each year. This Benefit Statement notes both achievements and shortcomings from our first year.
Since becoming a PBC we’ve heard from many others who are interested in becoming one, too. We’re encouraged to see so much enthusiasm — especially in the younger generation — for building a scalable business that doesn’t put profits above all. We want to help this momentum grow. This year we plan to work with other PBCs to make better resources available for companies who want to adopt the form, and to help push the Public Benefit Corporation movement forward.
Thanks to those who helped us on the path to becoming a PBC, and to all of the backers and creators for making this tool and community so powerful. You can read the full Benefit Statement here.
Yancey Strickler, Cofounder/CEO
Perry Chen, Founder/Chairman
Since 2011, at least one Kickstarter-funded film has been nominated for an Academy Award each year. In 2013, Inocente even won the Oscar for Best Documentary Short Subject.
And this year, the Kickstarter Film team is thrilled to announce that the cinematic results of two Film projects we worked closely with have been recognized with Oscar nominations.Read more
Versión en español a continuación.
Today marks 100 days since we opened Kickstarter to artists and creators in Mexico. During that time, more than 500 independent artists, photographers, filmmakers, designers, developers, musicians, and more have launched projects, raising 16 million pesos from backers around the world.
Together, they’re bringing some incredibly creative ideas to life — from a new electronic–Afro-Latino fusion album to a collection of leather goods that promotes positive social change to a fantastically weird series of short animated films. And we’re particularly excited to report that 25 percent of backers are from the United States. At this moment, we see a clear desire in our community to reach beyond borders and build bridges across cultures.Read more
Since Kickstarter’s launch in 2009, we’ve been eager to cultivate new opportunities for the public to engage more meaningfully with contemporary art. From nightmarish political satire in the form of a haunted house to a free art school in a traveling winnebago to a collection of thirty-foot-tall fluorescent rainbow towers in the Las Vegas desert, backers from across the globe have shown their support an incredible array of arts projects on Kickstarter. By bringing together a dynamic community of creators and backers, Kickstarter endeavors to support ideas that break new ground, take on important issues, spark meaningful dialogue, and offer imaginative opportunities for public engagement.Read more