The Kickstarter Blog

Ten Creators, One Question: What's Your Shipping Advice?

  1. An Interview with De La Soul's Dave AKA Trugoy the Dove

    Hip-hop can be tricky. The genre is about perpetual forward movement, and it's easy for artists to move from legendary to forgotten in no time at all. De La Soul have avoided that their entire career, perpetually reinventing themselves and exploring new territory even as they stay true to who they are as musicians. From their debut LP, Three Feet High and Rising, to today, the trio has consistently changed the way we think about music and pioneered new ways of making albums through off-kilter concepts and tonal shifts.

    When they launched their Kickstarter project to fund their new album, we knew it'd do well, but we couldn't have predicted this magnitude of success. Here was a legendary group notorious for their willingness to experiment, taking a huge risk, putting the existence of their next record in the hands of their fans. Now, as their time on Kickstarter winds down, we spoke to Dave Jude Jolicoeur—who you may also know as Trugoy the Dove or Plug Two, depending on where your entry point into the De La Soul catalogue happens to be—about the group's past, the music industry, and what they're up to now.

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  2. Introducing Google Analytics — and an inside look at the creator dashboard

    If you’ve never launched a project on Kickstarter — or if it’s just been a while since your last — you might not know about all the tools and data waiting for creators behind the scenes.

    Take the project dashboard, for instance. It’s pretty much Mission Control for monitoring everything going on with a project, with at-a-glance tracking of key data: funding, top referrers, reward breakdowns, even a continuous feed of all project activity. It’s our way of making sure everyone has all the information they need to run a great project, while keeping the whole thing simple and intuitive enough that creators can focus their energies on, you know, creating.

    There are some, however, who need even more advanced, more granular methods of monitoring their projects. That’s why we’ve now enabled creators to connect their projects to Google Analytics. It’s simple and seamless — just add a Google Analytics tracking ID to any Kickstarter project, and all the right data will flow over for analysis. For larger, more complex projects, it opens up a whole new world of trusted, powerful tools, from custom reports and dashboards to the ability to track how many visits to the project page are converting into pledges.

    It’s just one of a host of new features and upgrades we’ve been rolling out for creators over the past months, from big changes to small improvements — things like shipping tools, spotlight pages, easier payment setup, and subtitles and captions. And of course there’s still a terrific suite of data already waiting on every project’s dashboard, no setup required. Never seen it? Here’s a quick spin through what’s available.

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