As part of Kickstarter’s PBC Charter, we state that we will provide “recommendations and resources that help creators make environmentally conscious decisions on tasks, like shipping and packaging, that are common to the use of its services.”
Music is one category where there's a lot of potential.
This summer, Alexandra Criscuolo, Kickstarter’s Sustainability Fellow through the EDF Climate Corps, and Kickstarter’s Director of Music Meredith Graves sat down to discuss the environmental impact of fulfilling music projects. They found that, while there is definitely discussion about sustainability in the music space, there’s not a one-stop, convenient resource outlining the environmental impact of various music formats—specifically vinyl, cassette, CD, and digital.
“While in a long-term sense, we may find our most sustainable option something akin to the infamous Soviet X-Ray records (at least that’s what I’m hoping for) or cassette casings 3D-printed with recyclable material, those solutions are unlikely to come about so long as we avoid discussing the pros and cons of existing formats,” Graves says. “If we’re looking to music as an avenue to make a better world, we should always start with the planet itself!”
Together, they collaborated on an illustrated resource for music creators on Kickstarter and beyond. While they stress that it’s not a comprehensive guide, it is an introduction to learning about and discussing the environmental impact of your music fulfillment—and the beginning of a larger conversation Kickstarter is working to continue around sustainability.
“It is important to consider the entire lifecycle of your music fulfillment to determine the most sustainable option,” says Alexandra Criscuolo. Click here to download the PDF.Read more