The Kickstarter Blog

New Projects are X-Files (The Musical)

  1. Creator Q&A: Feminine Transitions

    Feminine Transitions: Book and Exhibitions Project project video thumbnail
    Replay with sound
    Play with

    Feminine Transitions: Book and Exhibitions Project

    DC-based photographer Alyscia Cunningham shoots women in the raw: no makeup, no styling, just real. For her documentary photo book project Feminine Transitions, she recruited women of all ages — from infancy to seniority — to pose for her in her effort to capture the physical changes of females over time. The result is a series of clean, honest images that speak to the au-natural strength, beauty, and vulnerability we all share.

    What inspired this project?

    The idea of Feminine Transitions came to me about five years ago, and was inspired by natural experiences of transformations. Aging, and the changes that go along with it, are beautiful to me! I made a point to photograph all the models in my book organically, in order to truly show the natural physical changes that accompany aging.

    At first I thought of Feminine Transitions was only a personal project. After seeing the final product (a book I designed and printed with Blurb) I decided to publish it. I believe it’s important to show positive images of our physical changes and embrace it.

    Has this photography series in particular taught you something new, either about photos or about people, or both?

    Yes, I learned something that I never knew before. Many, I mean many, women we not comfortable about the idea of being photographed organically, without make-up, and choose not to participate only because of this. However, the little girls were very excited about being a part of my project. I observed that many ladies (some of those that actually saw my final project — the book) really enjoyed seeing everyone else but themselves. This brought me to the realization that we, as women, sometimes pick at what we consider to be our flaws while others are only seeing our beauty. The transitions are beautiful!

    You’re from New York and moved to Washington, DC. How would you describe the art scene in DC? How has it changed over the years?

    There are many talented artist in the DC metro area. However, there is lack for true appreciation for the arts, as this is more of a political area. New York on the other hand, has a rich diversity of cultures, neighborhoods, schools, etc. With that I believe comes a greater acknowledgement of others. Either way, in the DC area, I am able to connect with a few great creative organizations, such as Creative Alliance in Baltimore, MD. A basic understanding of support for one another is vital in the art scene as well as with life in general. Once that’s achieved, I think there can be a greater connection with the art scene.

    What other projects on Kickstarter are you excited about?

    I like quite a few photography projects on Kickstarter. To name a few, Too Young To Die by Carlos Javier Ortiz, Al Campo  by Ernesto Bazan, and Wahpepah Connection by Sarah Cross. And a film that comes to mind is When I Die, Please Send Me Home by Joshua Rofé. Overall, I wish everyone success with their funding.

    1 comment
  2. Happy Birthday Kickstarter!

    “Kickstarter is a way to break beyond the traditional methods — loans, investment, industry deals, grants — to discover that we can offer each other value through creation without a middleman dictating the product and terms.”Why Kickstarter? blog post, April 29, 2009

    Two years ago today on April 28, 2009, Kickstarter launched. There was no party, little fanfare. Two of the first projects were launched by us. There were blog posts here and there, but for the most part our debut flew below the radar.

    Some great early projects brought momentum — Allison Weiss, Kind of Bloop, Designing Obama. Each project seemed to inspire three more. And backing a project was fun. In exchange there were updates from the road, thoughtful rewards, a story to share. Every project was a quest to do something exciting, something meaningful. Everyone got to play a part.

    It’s been an amazing beginning. We’ve met so many incredible people, been a part of this. We couldn’t ask for more.

    To celebrate our second birthday we’ve decided to open up the vaults. We’ve dug deep into our dashboard to share pretty much every metric from Kickstarter’s first two years. The numbers and charts tell the story far better than we could. We hope you enjoy.

    Unless otherwise noted, all data represents activity between April 28, 2009 - April 27, 2011. Charts by Fred Benenson.

    Dollars Pledged by Month (April 2009 - March 2011)

    First, here’s a chart of total dollars pledged per month. This graph is not cumulative. April (not charted) will be even bigger than March, the last month shown below.

    Full Resolution

    Projects Launched by Month (April 2009 - March 2011)

    The launched projects chart looks pretty similar. More than 2,000 projects launched in March. April will be even bigger.

    Full Resolution

    Total Dollars Pledged and Collected

    Total Dollars Pledged: $53,107,672
    Dollars Collected (successful projects): ~$40 million
    Dollars Uncollected (unsuccessful projects): ~$7 million
    Live Dollars (currently funding projects): ~$6 million
    Collection Rate: ~85%

    Kickstarter operates on an all-or-nothing funding model where each project’s goal must be reached to be funded. This pie chart is a great window to how this has worked.

    Of the $53 million that has been pledged, $40 million has been collected by successfully funded projects and $6 million is still live (meaning pledged to projects that are still funding). The remaining $7 million is the amount of money not collected — pledged to projects that did not meet their funding goals.

    Still with us? Of the $47 million pledged to projects whose funding has ended ($40M collected + $7M uncollected), approximately 85% of the funds ($40M) were collected. This 85% collection rate has stayed quite steady over the past two years. It’s safe to expect that 85% of the $6 million that’s currently pledged to live projects will also be collected.

    Now here’s a chart of the success rate of Kickstarter projects:

    Project Statistics

    Launched Projects: 20,371
    Successful Projects: 7,496 (43%)
    Unsuccessful Projects: 9,700
    Live Projects: 3,175

    Approximately 43% of Kickstarter projects are successfully funded. The project success rate has held steady between 40-45%. There’s no clear benchmark to judge whether this number is “good” or “bad,” but in the concept stages of Kickstarter we had projected a 5% success rate. We think this is a great sign.

    Another thing to note is the difference between the 43% success rate and the 85% pledge collection rate. This means that the overwhelming majority of pledges go to successful projects. Of the projects that do not meet their goal, 21% never receive a single pledge.

    What is the tipping point for a project’s funding? With just a single pledge, a project’s chances of success jump to 52%. But at what level of funding is a project overwhelmingly likely to succeed?

    Full Resolution

    Projects that reach 30% of their funding goal succeed more than 90% of the time. You can see that as the line turns green, the percent of projects that succeed approaches 100%.

    Of the 20,000 projects that have launched, only one has been unsuccessful after reaching 90% of its funding goal.

    Now let’s look at funding totals by category.

    Full Resolution

    Film leads the pack with nearly $20 million in pledges and Music follows with more than $13 million. Ten of the 13 categories have seen more than $1 million in pledges.

    Dollars Pledged by Category
    Art: $3,184,732
    Comics: $943,118
    Dance: $645,492
    Design: $3,601,851
    Fashion: $554,048
    Film: $19,717,790
    Food: $1,583,063
    Games: $1,052,557
    Music: $13,094,547
    Photography: $1,679,361
    Publishing: $2,732,501
    Technology: $1,748,109
    Theater: $2,570,503

    Film and Music’s enormous numbers skew this list a bit. More than $2.5 million pledged to Theatre projects, $600,000 to Dance projects, almost $1 million to Comics projects — numbers we’re proud of.

    Backer Numbers
    Backers: 591,773
    Repeat Backers: 79,658

    Repeat backers is the number of people who have backed more than one Kickstarter project. This is a key number for us. It’s Kickstarter’s “supply side.” They’re people who don’t just back a friend’s project, they find something else to support. And sometimes fifty other things to support. The Kickstarter staff is a prime example. Collectively we’ve backed 1,590 projects. (Now we know where our paychecks go.)

    More than anything we want to say thank you. These first two years have been amazing, and we couldn’t have done it without our incredible team (now 22 strong and packed liked sardines in the Lower East Side), our friends and families, and of course you. We can’t wait to see what the next two years will bring.

    Team Kickstarter

Loading small 9cd608b53c63844322bca1d7d2cfa9d9cf2b2d91b09deb1c37b02bb990161eab
Please wait