The Kickstarter Blog

Who is Kickstarter for?

The Veronica Mars and Zach Braff Kickstarter projects have generated a lot of headlines, a lot of fan excitement, and a lot of questions. Should famous people use Kickstarter? Do they hurt other creators? Is it fair? We’ve read a lot of opinions, and today we’d like to share our own.

Kickstarter’s mission is to help bring creative projects to life

That’s our mission. We’re a tool available to anyone (in the US and UK, currently) to fund and build a community around their creative project. Big or small, established or indie, serious or fun. Judged on their own, these two projects squarely fit our guidelines and our mission. But there have been concerns that they may hurt the system as a whole, depriving other projects of funds. What about that?

Projects bring new backers to other projects

The Veronica Mars and Zach Braff projects have brought tens of thousands of new people to Kickstarter. 63% of those people had never backed a project before. Thousands of them have since gone on to back other projects, with more than $400,000 pledged to 2,200 projects so far. Nearly 40% of that has gone to other film projects.

We’ve seen this happen before. Last year we wrote a post called Blockbuster Effects that detailed the same phenomenon in the Games and Comics categories. Two big projects brought tons of new people to Kickstarter who went on to back more than 1,000 other projects in the following weeks, pledging more than $1 million. Projects bring new backers to other projects. That supports our mission too.

We understand the anxieties about these projects

The world we live in is hyper-competitive and often pits us against each other. If someone is winning, someone else must be losing, right? But that’s not what we see happening on Kickstarter.

We see everyone getting to decide what projects they want to see come to life. We see more opportunity for creative freedom for everyone. We see more people participating in the creative process. We see more things getting made than ever before.

Kickstarter is a new way for creators to bring their projects to life. Not through commerce, charity, or investment — through a new model powered by a willing audience. The Veronica Mars and Zach Braff projects offered backers tickets to the premiere, cameos in the movie, access to the creative process, and other experiences in exchange for pledges. Fans were thrilled, and 100,000 people jumped on board.

Over a million people have backed more than one project on Kickstarter. Some have backed dozens and even hundreds. Together we’re building a new model for creating. One that all of us can participate in, and one that’s getting stronger every day.

Comments

    1. Creator Anton Uklein on May 9, 2013

      You forgot Penny Arcade on there, they are getting tons of Internet bullshit for their second Kickstarter.

    2. Creator Eleri Hamilton on May 9, 2013

      I think one thing people miss is that just because someone/thing is popular or famous, doesn't mean they have a lot of extra money kicking around to do some wild project, nor does popular/famous mean that the usual funding routes in their industry will automatically take on whatever they ask.
      I'd would like to see more big projects sign on to Kick It Forward (http://kickingitforward.org/), and it would be nice if there was a way that large, hyperfunded projects could feature other projects they recomend (rather than just the 'you might like' thing along the bottom)

    3. Creator Michael Hartmann on May 9, 2013

      I don't see any problem with the Veronica Mars and Zack Braff Kickstarters. They had legitimate projects to fund and the blockbuster effect is definitely there.
      The Penny Arcade Kickstarter is a disgrace, though. That is pure trolling. They set a $10 goal and clearly nobody needs KS to get $10. How that ever got approved is something I will never understand.

    4. Creator Adam Clark on May 9, 2013

      Eleri > I think that's more a function of community involvement more than the KickingItForward initiative though. I'm all for the KIF participation, but it'd be better to utilize their immediate success to help other struggling projects that the more popular project believe in - but that's more a mindset than just signing onto a blanket initiative post-funding.

    5. Creator Fred Hicks / Evil Hat Productions on May 9, 2013

      Sometimes Kickstarters are about their stretch goals, not their initial goals. That was certainly true for our Fate Core kickstarter. I don't see a problem with a $10 goal.

    6. Creator Mike Rentas on May 9, 2013

      Hey, the PA rage is 100% justified. As everyone knows, if enough people assume a business has the financial resources to provide a free service to the public, they have a moral obligation to do so without trying to make money at it.

    7. Creator Morgan A. Weiss on May 9, 2013

      I see a problem with a $10.00 goal. You're supposed to raise the amount you need to do your project. Not raise money to see how much you can get and then decide what to create. I realize that my project goal is ambitious for me (a non-famous, non-game developer person), but I had to be honest about how much it would take to pull it off. So even though I'm at $3,500 now, I know that unfortunately, I actually need the $10,000 to pull it off. I'm not against if you raise over what you need, and it's probably a good idea to have a safety net in case some changes their pledge, but to start out with the idea that you're going to set the bar low and add "stretch" goals seems to miss the point. You need a certain amount to make a project, raise that.

      And overall, I'm jealous of Zach Braff and the Veronica Mars teams, but they qualify. So I can't tell them to go away. Though it would be nice when they hit their goals to maybe share a few other projects and spread the love through their wide fan bases. But you can't make them do that, and it's not a requirement. It'd just be a cool thing for them to do.

    8. Creator Christopher Glass on May 9, 2013

      Somehow you forget to mention you're a for-profit site that collects a 3-5% kickback from all proceeds. It's in your best interest to get grossly-over-funded projects from people who don't need them and set $10 goals as just a straight up mockery of those who have poured their heart and souls into projects.

    9. Creator Noah Nelson on May 9, 2013

      I want to thank the three of you for posting this.

      A lot of the debate I've seen centers around the belief that "Kickstarter is for the little guy". That it is inherently "indie" in nature. This is coming from people who seem to have come to Kickstarter through the film/video vertical in the six months, and who have not watched this argument unfold in the games and tech space on the site.

      When Kickstarter first appeared, I thought as they did: that crowdfunding was the solution to the "indie problem". That it would fill in the gap that lackluster arts funding here in the U.S. creates.

      I've come to believe that it can *help* do this, but that crowdfunding is a tool with much broader uses. Nor can crowdfunding on its own solve the central problem that independent projects face: finding an audience. If anything crowdfunding makes the struggle more clear, and shows that creators who build their audience up methodically *can* receive great support.

      Folks who are looking for a magic bullet should start figuring out ways to fill in the other missing pieces of the indie puzzle, and not just scream about how unfair someone else's success is.

    10. Creator Stephanie Piche on May 9, 2013

      Personally, I believe this helps everyone. The honest truth about getting your project made in Hollywood is that a very SMALL % gets made. In fact, studios are making LESS smaller projects and focusing on BLOCKBUSTERS and going overseas - like China - to get the big dollars. Check the facts. This helps everyone. Plus the analytics for anyone who has run a crowdfunding campaign will show that people do browse on the site.

      We just launched our own campaign a day ago and have an Academy Award-winning screenwriter - she won the Oscar for "Witness" - which was turned down several times - even when it had Harrison Ford attached. No matter how many projects you get made (she's had 19 movies made from her screenplays) nothing is guaranteed and like "Witness" you can get turned down for years. Why not make it today? Why wait? Times have changed and big blockbusters are what studios want.

      - Producer
      www.TheBigOSeries.com

    11. Creator Anton Uklein on May 9, 2013

      Anyone ever thought that $10 is just there to ensure that someone actually wants this and if nobody cared, then the podcast would never be? What if they hid the initial goal or made it $0, would that make it better?

    12. Creator John Parkinson on May 9, 2013

      The $10 goal is making it like a flexible-funding campaign on Indiegogo...which I highly dislike and is why I don't fund on Indiegogo unless it's a fixed-funding campaign.

    13. Creator Jason Cooper and Jay Armitage on May 9, 2013

      Zach Braff shared his thoughts on this subject directly with us for an exclusive interview. https://www.youtube.com/watch…

      We'll be posting more interviews with other prominent crowdfunders in the near future as part of a documentary project called Kickstarted. Check out our site for more info: www.kickstartedmovie.com

    14. Creator Jared Caldwell on May 9, 2013

      I agree with the sentiment, but the finite resource is eyeballs, not dollars. As a UX Designer, I hope Kickstarter develops their user experience so that projects are seen based on merit and not star power. It's not about money, it's about discovery. I hope smaller projects get attention amongst future celebrities clogging the feeds.

    15. Creator Michael Holzman on May 9, 2013

      Nobody held a gun to my head, I gladly backed Zach !! If I feel like backing someone else, thanks to Zach I know where to look !!

    16. Creator Vicky Teinaki on May 9, 2013

      The thing is, there have been people with money on the site already, it's just you had to know how to read it. There was a bike project that came out of IDEO, which is the biggest industrial design/user experience consultancy in the world (and probably could have had other venues to back it). I was actually more annoyed about that than the movie projects (which are costly ventures full stop).

    17. Creator Amanda MacArthur on May 9, 2013

      OK seriously, I backed FOUR PROJECTS the same day I backed Zach, and Zach's post about his project is what brought me to Kickstarter that day (although I've backed lots of projects before). One of them I backed for $350! If you want to tell me that he is taking away from anyone else, I can tell you from experience that is a statement that is completely false. I feel honored and excited to feel like a "part" of Zach's new movie.

      And Zach, if you read these comments, stop letting jealous jerkwads get to you! You done good, kid!

    18. Creator Tiff Reagan on May 9, 2013

      I'm just as likely to back a sequel to my favorite movie (Go Zach!) as my favorite local band or a local artisan. We should be able to choose who we back without criticism.

    19. Creator Jenni Rebecca Stephenson on May 9, 2013

      What Noah Nelson said! Here, here!

    20. Creator Craig Drinnan on May 9, 2013

      If I can make a suggestion, why don't you add stats to each project similar to what Woot does for purchases. 1st time kickstarters, returning kickstarters, # of kickstarters that donated over $X amount of dollars. You could also break it down via groups like movie kickstarters, products, books, etc.

    21. Creator Matias Welz on May 9, 2013

      I don't know why people have such an issue with this. People will fund your project if it's good enough and the rewards are good enough. Period.

    22. Creator Purple Cloud Entertainment on May 9, 2013

      I think my paranoia comes from big industry/entertainment monopolizing kickstarter than using it. I would hate it if this became the hollywood standard to get movie production costs covered so all they have to do is collect profits rather than invest money you know they have.

    23. Creator Jonathan Lahey on May 9, 2013

      People b*tching about the $10 Penny Arcade thing ought to realize that people who are going to pledge money to something like that probably aren't going to pledge money to a more serious minded project and if they are, a donation to Penny Arcade isn't taking from whatever they're going to put into your project. You can't be insulted by it when it isn't saying anything about you, your method, or whatever. It's just a bunch of people who collectively decided it was worth their time to be asinine, says more about them than kickstarter and it says nothing about your project (except that it creates more potential exposure for your project, not something to get your underwear in a bunch over). The moment kickstarter becomes exclusive rather than inclusive is the day it no longer becomes worth utilizing. Really, complaining about the value of any other kickstarter project only hurts yours - which is just about the only disservice that can be done to your project.

    24. Creator Lisa McErlane Yao on May 9, 2013

      This is very well stated. The process of disintermediation is not just for those who others deem worthy by some degree of indie-credibility.

    25. Creator Daniel Johnson on May 9, 2013

      Er'body got to calm themselves!

      Guess what? I'm excited for Zach's project, so I give a bit of money. I'm excited for Veronica Mars, so I give a little money. And then, I'm excited for another indie project, so I give some money. Nothing bad is happening here. If anything, the more mainstream kickstarter becomes the more it will become like the real world when we're cluttered with tons of crap to choose from. This is how the internet works: you find an indipendent-friendly site, and so do 10,000 other people, then you all migrate because it's not independent enough anymore. There will never be a longlasting refuge for the "indie guy", at least not on the internet.

    26. Creator Alan De Smet on May 9, 2013

      I learned that Kickstarter is not for me. Why? No idea, Kickstarter wasn't interested in telling me. Apparently joke projects to create a death star are appropriate, but actually trying to produce original sewing patterns isn't. http://www.highprogrammer.com/alan/rants/kickstarter.html

      I don't bear large projects any ill will. There are many awesome projects here; I've backed projects looking for $600 and projects looking for almost $1,000,000. I've backed projects that made $5,000 and I've backed projects that made millions. I'm satisfied with all of them. (Even the one that clearly failed; I knew I was funding a college kid and it would be risky.) I'm just incredibly frustrated that Kickstarter's actual rules appear to be "whatever the reviewer happens to like."

    27. Creator Gregg Dariano on May 9, 2013

      The Penny Arcade podcast thing is a total joke. They don't require marketing, or physical copies of their podcast to make it a reality. They have a LOT of money already. This concept of "Hey, you know, we just wanna see if there's interest" is complete nonsense. It's Penny Arcade. Of course people are going to listen in.

    28. Creator Leigh Scott on May 9, 2013

      Simple questions that I think is at the heart of those of us who have issues with the Veronica Mars and Zachary Braff projects. It's not about finite resources, or staying "indie" or jealousy, it's a simple matter if principle. If these projects are "for the fans" and "for the art". If they are circumventing all sorts of US laws regarding taxes, the SEC etc., then why are they being made for profit? If WB wasn't going to make the film anyway, then why do they need the distribution rights to the finished product? If Braff wants to avoid the trappings of pre-sales and investors to protect his artistic integrity, then why not reach the largest audience possible by releasing the film for free? That's the issue here. You are disguising raw capitalism (which is great by the way and my favorite thing in the world), as some sort of futuristic, communal experience. It's hypocrisy. People with principles, who pay attention, really don't like hypocrisy.

    29. Creator Nicco Wargon on May 9, 2013

      3 years ago: Kickstarter is only good for webisodes. (5k)
      2 years ago: Kickstarter is only good for short films (50k)
      1 year ago: Kickstarter is only good for ultra low budget films (200k)
      Today: Kickstarter is only good for small budget films (5M).

      Can't wait to see where we are next year. :)

    30. Creator Chryssy Tintner on May 9, 2013

      Um Kickstarter reflects the demand for an idea, in terms of financial support, right? Like a cinema reflects demand for tickets in sales. Is someone saying Zach B has low demand? No. Or his first feature Garden State had low demand at an indie level? No. A non celebrity film maker has to attach items of demand to his or her idea to get financial support for it, wherever this occurs. Kickstarter is not about finance purely, its about relating the demand for an idea directly to its finance. Otherwise you are saying low demand ideas should have guaranteed supply of finance. I don't think so...

    31. Creator gabriel on May 10, 2013

      There's a joke. Guys ask women:

      - would you do [sexual act] for a billion dollars?
      - for a billion dollars, sure!
      - how about for $50?
      - $50? What do you think I am?
      - that's already established. When are merely talking prices now.

    32. Creator Amy Abdelsayed on May 10, 2013

      I think the biggest problem for me with a well connected Hollywood celebrity like Zach Braff using Kickstarter to fund his film is that he is exploiting his fans by using them as investors who will NEVER SEE A RETURN ON THEIR INVESTMENT. Forget creative freedom, he gets every penny of the profits!

    33. Creator Kathy Patterson Ingram on May 10, 2013

      I cannot relate to the anger towards this project. Now I will be right there with you on issues that deserve my anger. Cancer deserves my anger. Children going to sleep hungry deserves my anger. Racism deserves my anger... Giving people the opprtunity to be part of a creative process? Nope.
      Some opinions are like panties; personal and shouldn't be shared.

    34. Creator marcel on May 10, 2013

      I can't envisage ANY of my admired films being backed by people from places like this...

    35. Creator Becky Finlayson on May 10, 2013

      Amy Abdelsayed: Zach Braff has said that if backers could receive a direct return on their investment, that would be awesome, but it is NOT LEGAL at the moment. Having said that, the kinds of rewards he is offering for pledges are really amazing. He's also said that there's not going to be a great deal of profit on this movie - if there is, he would probably only be paying himself back the money he's already invested himself, which is quite a substantial amount.

    36. Creator Tiago on May 10, 2013

      Penny Arcade are getting bullshit for their $10.

      But if I also had to guess, I don't think they need $70 000 to talk down some mics, wait I know they don't, they only need $10 right? Right.

    37. Creator Christopher Brown on May 10, 2013

      Zach Braff, the Veronica Mars people, and Amanda Palmer ALL HAVE OPTIONS. They know investors, they can take out loans, THEY CAN TAKE RISKS. When someone who is NOT a millionaire takes a risk, they have things like RENT AND FOOD to consider. This is Kickstarter is turning a blind eye to right now in the name of receiving more money. Of the 63% of people who fund Zach Braff's next piece of self-indulgent soundtrack with visuals, how many will really return to fund something that a "little guy" does? Sorry, I can't hear you over the crickets.

      This press release is Kickstarter's admission that they're OK with their service being used for the highest bidder. Congratulations, guys; the novel aspect of your service is gone, and to anyone who gives Zach Braff or Kristen Bell or whomever a dollar of their money, think about this: if Braff's Kickstarter failed, do you really think he would NOT make Garden State 2?

    38. Creator Brad Wright on May 10, 2013

      The idea that KS or similar crowd funding is for some people to use and not others is patently ridiculous. Zach Braff brought eyeballs and traffic, which led to funding other projects, and will likely lead to more people posting more cool projects for the rest of us to consider. Segregation cannot occur on the Internet.

    39. Creator BabyBoomerWriter (deleted) on May 10, 2013

      What Kickstarter may be overlooking is that helping someone create a useful product or achieve a dream, is a romantic notion prompting positive, hopeful feelings. Contributing to a project despite having no personal connection to the originator, gives a donor the chance to participate in the excitement and cheer the instigator on. That produces an unquantifiable genuine joy if you buy into the premise that small efforts can change the world. Success is bringing this site to a crossroads. Is going to be it about giving people an opportunity to fund promising dreams? Will all entries be screened for originality, time-saving possibilities, life-enhancing aspects, possible benefits to society, or unbelievably creative? Or is any credible effort that will fail without an infusion of cash welcome...I see this as the cliched "fork in the road."

    40. Creator Christopher Brown on May 10, 2013

      "Brad Wright about 1 hour ago
      The idea that KS or similar crowd funding is for some people to use and not others is patently ridiculous. Zach Braff brought eyeballs and traffic, which led to funding other projects, and will likely lead to more people posting more cool projects for the rest of us to consider. Segregation cannot occur on the Internet."

      Braff can afford to make his movie without his fans interacting. He's raised $2.5 million with 14 days to go. Do you think the people who threw him all of that money will be back to support the actual indies? If so, enjoy your fantasy.

    41. Creator Fred Hicks / Evil Hat Productions on May 10, 2013

      This guy did a $1 goal: http://www.kickstarter.com/projects/551129138/energy-hook-0…

      And there's nothing wrong with him doing it that way. He does need the money, but he's also honest that he's going to do the project anyway. (Actually go & read the text instead of having a knee-jerk reaction to the concept, please.)

      Thing is, Kickstarter is about more than its initial funding goals.

      Folks bitching about Penny Arcade are betraying a stark lack of understanding of business and the function of Kickstarter as a marketplace. Kickstarter doesn't just get you the money you need. It gets you the attention you need. And the money and backers are data that help guide decision-making.

      The actual product of Kickstarter, the actual value of it, is data.

      Penny Arcade might have a lot of money. It might even be enough money to cover all their expenses plus the expenses of the podcast. (Tho if you're inclined to look at something making, say, $10M on Kickstarter and proclaim "they're swimming in money! they don't need anything else at this point!", you should perhaps first consider what the expenses are of doing the thing that that $10M is going towards. If the expenses are $15M, then perhaps you should reexamine your response.)

      But at the end of the day they have other limits that are not based on money. It's based on time. And a Kickstarter can provide data that helps them prioritize that time, which I'm sure gets constrained by all the *other* cool stuff they could be doing.

      Suppose someone launches a $10 goal campaign for a potential podcast. They know they're going to do at least one episode of it, and they want to figure out how much of a commitment they should make to making the thing.

      They get a couple thousand bucks and it stops, well, great: that tells them that mainly folks just want them to get together when they can, with whatever equipment they already have, talk a bit, and then go off and do other stuff.

      If they get results that stretch out into much larger territory, that tells them that folks want them to get serious about it, devote some real time to making it happen, maybe even put the thing on a schedule to make sure they produce regular content.

      Again, that data is the product and the value of Kickstarter to them as project runners. A low initial goal just means "we're going to do at least the basic thing here; but how deluxe/advanced/extensive should we make it, really?"

      It's a very valid strategy and we're going to see a lot more of it.

    42. Creator erapago on May 10, 2013

      Oh, I truly believe Kickstarter is 'not a store or a charity' (per the blog). It simply turns a blind eye when projects use them as such (Penny Arcade's 10$ early access to 20 podcasts they'd make regardless of donation amounts or fund my girl's day camp life).
      I think we should just drop the pretence that we're always helping a project off the ground and call it a crowdfunding shop. It'd solve a lot of controversy and Kickstarter could get their cut off of popular millionaire projects without guilt.

    43. Creator Ber on May 10, 2013

      @Alan De Smet - that really sucks, unspecified-reason rejections are just terrible and not really acceptable for submissions like KS that take so much effort. I think your situation should get more publicity, and KS should come out with an explanation and/or let the project list.

      On subject - thanks for the this blog post, glad the KS team feel this way. I too have no problem at all with 'celebrity' kickstarters, DFA was what got me on the site and backing lots of smaller projects I never would have found otherwise. Also, although Penny Arcade's $10 target is a bit cheeky, I think its no big deal either.

    44. Creator David LaRoss on May 10, 2013

      The Veronica Mars people had been trying to get funding for their movie for years and couldn't. I'm okay with them turning to crowdfunding for a show that the studios demonstrably had no interest in funding on their own.

      Penny Arcade's $10 goal is still BS and should have been shut down by Kickstarter as gaming the system. Hopefully it still will be.

    45. Creator Katherine May Williams on May 10, 2013

      Kickstarter is for anyone that wants to use it to fund a project. That's it. I don't understand (or care about) the whining anger directed toward Zach Braff of Veronica Mars or Amanda Palmer (I backed all three, happily). Since being introduced to the site (via Amanda's project last year) I've backed 14 others. And I now love trawling through the site looking for projects to back that sound interesting to me. Things branch off from other things, I discover more, I back more, I get more, I want more and on and on.

      (Btw, Kickstarter, you really need to improve your search options; start date, funding goal, key words, catagory sub sections. All would be extremely helpful search options for helping find projects people are interested in.)

    46. Creator Kody Robison on May 10, 2013

      Kickstarter is for Kickstarter at the end of the day.

    47. Creator John Hoggard on May 10, 2013

      Amanda Palmer's Theatre is Evil project was the first project I backed - it was praised and derided in equal measure. I loved being part of the project - I loved what I got for my backing. Since then I've backed five other projects. One of those was another biggie (Elite: Dangerous) another project that got a lot of stick for being a games company that apparently could have funded the project itself (from the nay-sayers on KS and the 'net in general) - but it was obvious that Frontier Developments was also testing the water, seeing how many fans it still had for the concept - and I found that a very sensible thing to do!

      I will continue to back Kickstarters that interest me - with whatever spare cash I have at the time.

      So thank-you Amanda Palmer for introducing me to Kickstarter because I'm here now because of her and I will stay because I want to be directly involved in as many projects as possible!

    48. Creator Aaron Proctor on May 10, 2013

      This post fails to acknowledge that Veronica Mars is now seeking more millions beyond what they raised:
      http://www.businessinsider.com/veronica-mars-kickstarter-campaign-funds-2013-4

      This seems to undermine "who Kickstarter is for."

      Upon analyzing and publishing two cents about this subject in recent articles at FWD:labs -- http://fwdlabs.com/blog/competing-with-the-big-guys-for-small-dollars/ and http://fwdlabs.com/blog/the-catch-22-of-crowd-funding-veronica-mars/ -- one of two things is happening:

      1. They are such poor managers of a budget that they misjudged by over 100% (which doesn't inspire confidence in their producing skills)

      2 They're trying to squeeze any penny they can from backers hoping they can up their salaries, fees for signing Kickstarter incentives like posters, etc.

      This seems shady and disrespectful.

    49. Creator Tom Savola on May 10, 2013

      @Aaron Proctor: Your criticism of Veronica Mars is misplaced. Like any creative endeavor, the more money they have to spend the "better" the results will be. In this case, they can shoot longer, at more diverse locations, with a more complicated story. They would still have made the movie if they raised $2.000001M. Despite a few press headlines, Rob Thomas did not beg people to give more money. He just explained the realities of shooting a feature-length movie. I know a little about that process and I have to say, casts and crews don't work for free. Cities don't give away film permits. Rental companies don't donate their equipment.

      Nothing they've said or done is shady, disrespectful or "squeezing" the little guys. All they've done is raise already ambitious goals, and in the end, $5.7M to spend making them real.

    50. Creator Karen on May 10, 2013

      I don't have a problem with well-known talent using Kickstarter. What I have a problem with is the ethical dilemma of funding a big-budget project without the proper compensation of profits due an investor. Most of the "prizes" over $50 do not properly compensate you for your investment and if the film becomes a blockbuster you won't see a dime.

      I say this as an investor in the Veronica Mars project which I did for the following reasons:

      1 - I am a fan of the series.

      2 - I wanted to participate to show the power of a fanbase where it counts: with their wallets.

      3 - Since this shows the potential of micro-financing, I hope that it can lead to a new improved Kickstarter which properly compensates investors so that average-income people can be investors too. (Not just the wealthy entrepreneurs who can throw $10,000 at a project like its nothing.)