Welcoming Shopify to the Kickstarter Resources Page

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If you haven’t visited our Resources page, you should. It’s a list of creator tested and approved companies that specialize in everything from vinyl pressing and t-shirt printing to creating shipping labels and offering tax and legal guidance.

Today, we’re happy to share that Shopify has been added to this list as another resource that makes sharing your creative work easier. They’re offering Kickstarter creators a 45-day free trial; use this link to claim yours now.

We are excited to work with Shopify because when paired with themes and add-ons, it’s a service that can help you get a head start on your promotional efforts and can also be used as an e-commerce tool once your project is funded. Here’s how.

Using Shopify Before You Launch

It is important to have an online presence and a database of people interested in your idea before you launch on Kickstarter. You can use Shopify’s responsive themes to build a landing page to promote your campaign or share news about a new product. Creating a landing page before you launch on Kickstarter will allow you to:

  • Share news about your upcoming project
  • Collect contact information from people interested in what you're making
  • Direct visitors to wherever you’d like to send them (your project preview, your Facebook page, etc.)
  • Get a head start on tracking and testing where your fans and followers are most likely to see your message
Use your Shopify landing page to get people excited about your campaign before you launch
Use your Shopify landing page to get people excited about your campaign before you launch

Using Shopify While Your Project is Live

Once you launch on Kickstarter, you can update your Shopify landing page to direct people to your campaign. Here’s how you can take advantage of Shopify while your campaign is live:

  • Start with the free Jumpstart theme, which is easy to set-up, and has tools for sharing information about your project and your campaign’s progress
  • Include images of what you’re making, press quotes, and a prominent button that links to your Kickstarter campaign
  • Once you launch, email everyone who signed up for updates and invite them to take part in your project

Using Shopify for Delivering Rewards and Scaling Up

Once your Kickstarter campaign has ended and you’re working on completing your project, you can use Shopify as a hub for handling fulfillment. Shopify is compatible with many of the shipping services listed on our Resources page, making it easy for you to export shipping addresses and print shipping labels. You’ll also be able to:

  • Collect backers’ reward preferences and allow them to purchase additional add-ons
  • Create and print shipping labels at discounted rates
  • Offer backers discounts on other products you’ve made

Watch this video where we are joined by Kickstarter creators and Shopify staffers to discuss how to make the most of Shopify while planning, running, and fulfilling a Kickstarter campaign.

After you’ve delivered rewards to all of your backers, your Shopify page can be used to manage returns and sell your product to new audiences. At this point, you should update your Spotlight button with a link to your Shopify store so that anyone who missed out on your campaign knows where to find your work.

The "Order Now" button links to Nora's Shopify page
The "Order Now" button links to Nora's Shopify page

 

Shopify is a fully customizable tool that can easily scale with your project and your community. If you’re ready to try it out or if you have more questions about how you can take advantage of this resource, read on: