Tips for Making Your Project Video

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Seeing as this week we're celebrating all things Moving Image, it's hard to ignore the moving images that bring heart and soul to every single project on our site: the pitch video. Whether scrapped together over a bowl of cereal or finessed and fine-tuned for weeks, each has its own personality and gives everyone a chance to play director. So, here are our tips for finding the director in you.

Actually make a video!
There are few things more important to creating a quality Kickstarter project than a good pitch video, and skipping it will do a serious disservice to your project. Don’t be intimidated. Your video doesn't have to be perfect, it just has to be "you." That means have fun with it!

Keeping it personalVideos make projects infinitely more compelling, and you don’t have to be a video expert to make a good one. Simply be personable and talk about your project. Put yourself in front of the camera for at least a moment so that people know who you are; making that personal connection is key. Show people examples of your work and use any fun visuals you can think of.

Remembering the basicsNo matter how bare-bones or creative you want to get, don't forget to:

  • Introduce yourself
  • Tell your story
  • Ask for people's support and explain why you need it
  • Tell people what they'll get for their money (i.e., your rewards)
  • Say thank you!

You may also want to include a line or two explaining Kickstarter’s all-or-nothing structure for newcomers. It helps!

Getting technical
For some technical tips about preparing your video, check out our video guide here. And watch some great project videos here, here, here, and here.

    1. Missing avatar

      Ahtesham Hassan on

      If a person have a new idea of invantion and he want to sale this then what he have to do?
      For Reply

    2. Gregory Francis on

      Make a video and Submit it to KickStarter.

    3. Missing avatar

      Chimwemwe Ndele on

      wat if someone wanted to make a video of themselves rapping wud that be okay,its creativity isnt it???

    4. Dianne Strong on

      My 3-minute video is completed. HOW do I submit it to Kickstarter?

    5. Daniella Jaeger on

      Hi Dianne. You can start putting your project together by clicking the green button on the Start page here:

    6. Missing avatar

      vernon marshall on

      The videos I have viewed all look to be not of amateur quality.

      Where can someone go to get help with putting together a good video pitch for an idea?

    7. Daniella Jaeger on

      Hi Vernon,
      There are tons of great videos of people talking about their projects in front of a simple camera. As long as it's sincere, that's what's most important!

    8. Edward Isenberg on

      What resolution? What aspect ratio? What codec? What bit rate? What's the maximum file size?

    9. Richard Eng on

      In this day and age, who still makes 4:3 videos, esp. at a lowly 640x480 resolution??? Even my smartphone can do widescreen HD. Kickstarter needs to get with the times.

    10. BoardSeat LLC on

      link for video guide doesn't work

    11. Missing avatar

      Doa Ibu Tersayang on

      This comment has been removed by Kickstarter.

    12. Missing avatar

      teguhbejo on

      This comment has been removed by Kickstarter.