Seeing as this week we're celebrating all things Moving Image, it's hard to ignore the moving images that bring heart and soul to every single project on our site: the pitch video. Whether scrapped together over a bowl of cereal or finessed and fine-tuned for weeks, each has its own personality and gives everyone a chance to play director. So, here are our tips for finding the director in you.
Actually make a video!
There are few things more important to creating a quality Kickstarter project than a good pitch video, and skipping it will do a serious disservice to your project. Don’t be intimidated. Your video doesn't have to be perfect, it just has to be "you." That means have fun with it!
Keeping it personal
Videos make projects infinitely more compelling, and you don’t have to be a video expert to make a good one. Simply be personable and talk about your project. Put yourself in front of the camera for at least a moment so that people know who you are; making that personal connection is key. Show people examples of your work and use any fun visuals you can think of.
Remembering the basics
No matter how bare-bones or creative you want to get, don't forget to:
- Introduce yourself
- Tell your story
- Ask for people's support and explain why you need it
- Tell people what they'll get for their money (i.e., your rewards)
- Say thank you!
You may also want to include a line or two explaining Kickstarter’s all-or-nothing structure for newcomers. It helps!