This Week: Project Videos We Heart
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The Kickstarter project video makes a crucial first impression. Creators introduce themselves and their dreams, sum up their plans, and ask for a little love. But as new projects continue to push the boundaries of what's possible on Kickstarter, the videos feel more and more like their own virtual film festival. Hitting that play button never felt so good.
Each week, we experience hundreds of new videos — way too many to keep to ourselves. Feast on five recent favorites that we've been passing around the office and let us know what catches your eye this week.
The Claytheist is a "conceptual experiment in stop-motion animation" wherein two puppets engage in an escalating argument over the origin of their existence. The creators' project video combines a rapid-fire narrative reminiscent of some 1920s radio hour with claymation mad scientists, hallucinatory visual effects, and some seriously impressive suspenders.
...And neither does their hilariously tongue-in-cheek project video, which poses the existential question of the ages: "What is gluten free?"
3. The Goon
On the shortlist of reasons why we love this one: killer robots, suspicious hooch, bad guys, zombies, slow-motion flying cars on fire. And David Fincher. Hit play... or else.
Nothing beats a pitch video performed completely in character. In his podcast, "Dale" is a lovably crass, middle-aged weird uncle type. In his project video, he cements the rep with a killer tie, some tinted aviators, and a couple packs of Twizzlers. Now that's balling on a budget.
Speaking of staying in character, what about character and genre? The crew behind this noir-inspired card game, King of Crime, never breaks form in a pitch that doubles as a ransom video. We're guessing they'll let Smith go... if they reach their goal.