The Kickstarter Blog

The Power of $1

Amanda Palmer and the Grand Theft Orchestra thank their backers
Amanda Palmer and the Grand Theft Orchestra thank their backers

What does $1 get you these days? Not a lot. Maybe a newspaper, a candy bar, or a bottle of water. But when it comes to Kickstarter, $1 can go a lot farther than you might think.

For creators, a standout $1 reward can make a great first impression. It's a way to snag backer's attention, and bring them into the world of your project. In return, a $1 pledge is a backer's gesture of support — Kickstarter's version of "liking" something — since creators get an email notifying them of the action. 

Sometimes $1 can add up to much more than a gesture. Earlier this year Amanda Palmer set a Kickstarter record by having 4,743 people pledge to her $1 reward. The offering? A digital download of her new album. Nice deal!

What are some other $1 rewards that stand out? There are three types in particular:

The One Buck Chuckle

A sense of humor can go a long way. Putting a twist on the traditional "thank you" can elicit a chuckle and spark a prospective backer's interest. For instance, Penny Arcade’s project to remove ads from their comics site offered:

Others use $1 to show a sense of humor and reaffirm their project’s intent, like Atheist Shoes:

Or, like crime novel comic artist Roman Muradov, a dollar can be a chance to (fittingly) arouse intrigue: 

The Dollar Invite

Some of the great dollar rewards have been participatory. Literary magazine InDigest offered $1 backers a chance to be a part of the story:

Design & Thinking, a documentary project, offered two different $1 reward options. The first was fairly typical — a thank-you, along with access to project updates. But the second was special, limited to 20 backers:

(Not surprisingly, this tier sold out.)

Cartoonum, a large scale painting that depicted over 2,000 comic and video game characters, used the $1 reward as an opportunity for backers to weigh in: 

(According to his final project update, he ended up adding them all.)

Going Digital

A single dollar is barely enough to cover postage these days, so it makes sense that even the most inventive $1 rewards are usually digital or experiential in nature — but it can be even better when they're both. Take Molly Crabapple, for example.

For one week in 2011, the artist locked herself in a hotel room and drew pictures on butcher paper all over the walls. She called it “Molly Crabapple’s Week in Hell.” Of her 745 backers, 131 pledged at the $1 tier, which gave them “access to a private live stream of the week-long drawing session.” It was a perfect exchange — fans were welcomed into the creative process, a priceless experience for many, and, in turn, Molly found a hyper-engaged audience for her work.

One-on-one digital experiences can be effective, too. The creator of the Funklet project offered a zany, interconnected reward at $1:

Besides being hilarious, this reward also created a sense of comedic urgency — ”get these quick before picture quality degrades” — and gave backers a sense for the creator’s personality.

Every Kickstarter project is about the relationship between a creator and their backers. The $1 reward tier presents an opportunity not only to cement that relationship, but to draw new backers into the fold. With creativity and a little personality, anything is possible. 

On that note, we'll end with DIY space photography project Bespin, who offered to send backer's names into space for a buck: 

Simple, inspirational, and totally in step with the spirit of the project. Perfect!

Comments

    1. Img_4412.small

      Creator AnjGranieri on July 31, 2012

      awesome sauce

    2. Imag0515.small

      Creator Timothy Bristol on July 31, 2012

      those are pretty cool, Wish I had thought of something like these

    3. Hat%201.small

      Creator Alex Hoekstra on July 31, 2012

      Hey, I'm a big believer in the power of $1
      http://kickoffblog.wordpress.com

    4. Img_20110824_170825-1.small

      Creator emmanuel on July 31, 2012

      dollar makes a difference!!

    5. Deva%20mirel%20fresh%20pastry%20stand%20beeswax%20kickstarter.small

      Creator Deva Mirel on August 1, 2012

      Love these dollar ideas!

    6. Photo.small

      Creator Aurora on August 1, 2012

      This comment has been removed by Kickstarter.

    7. Sk_ed_profile_pic.small

      Creator Simon Kwan on August 2, 2012

      Every dollar counts, and I'm counting on them to help my own project, the PodKit Watch + ClipClok, reach my funding goal! Please have a look-see: http://kck.st/OIMag4

      Cheers Everyone :-)

    8. Missing_small

      Creator Greg V on August 7, 2012

      Penny Arcade project is against the guidelines! It doesn't have "a clear goal, like making an album, a book, or a work of art", it pays bills.

    9. Profile_pic.small

      Creator Lori Kishlar & Sarah Marks on August 16, 2012

      We went with a dollar reward and we will use it to unload old items we no longer sell at the festivals. maybe a keychain, a print with the color a teeny bit off, something with a bent corner. not crap, just things that arent relevant to our current stock.

    10. Fb_profile_picture.small

      Creator Christopher Alden on September 25, 2012

      @Greg V: The "clear goal" is making and hosting a year of Penny Arcade.

    11. Missing_small

      Creator joshua borin on October 16, 2012

      I built an excel tool that will allow people test out different reward structures. It's free of course! http://joshborin.tumblr.com/post/33691994441

    12. Duderanch__006.small

      Creator Michael Klosowsky on October 16, 2012

      Dolla make me holla!

    13. Manosepid8.small

      Creator Mohsen & Sepideh on April 1, 2013

      very cool ideas :)

    14. Screen_shot_2013-09-06_at_3.27.40_am.small

      Creator Kellam R. Clark on July 4, 2013

      Hey Joshua, Thanks for the excel tool. Jut what the doctore ordered.

      Kellam

    15. Tim-scruff-instagram.small

      Creator Tim Moon on September 15, 2013

      Creative ideas. I think the $1 pledge is too underutilized.

    16. Profile.small

      Creator Lucas Alcalde on October 2, 2013

      I agree with Tim, the $1 dollar pledge is underutilized, but hey; these guys did a great job!

    17. Boxingday013.small

      Creator Greg Allum & Quirky Joe on October 15, 2013

      I should have put one in for my project, is it too late? http://kck.st/181kFI8

    18. Fosh.small

      Creator Kristian Fosh on November 18

      Haha - didn't see this before, my £1 pledge was the one I put the most thought into: http://kck.st/HUyuPx